| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
| 2025-09-01 | - |
| 2026-01-01 | - |
Program Overview
Conestoga College's Advertising and Marketing Communications program equips students with the skills and knowledge to become successful marketing and communications strategists and creative specialists. Through a combination of theoretical and practical learning, students develop expertise in marketing research, integrated campaigns, social media marketing, brand development, and more. The program features a field placement and live-client capstone project, preparing graduates for entry-level positions in the industry.
Program Outline
Degree Overview
Overview:
The Advertising and Marketing Communications (AMC) program at Conestoga College is a two-year diploma program that aims to equip students with the skills and knowledge necessary to become successful marketing and communications strategists and visual-thinking creative specialists.
Objectives:
- Develop the skills to be a creative thinker and problem solver in the marketing and communications industry.
- Gain the ability to engage with on-trend brands and create strategic marketing campaigns across various social platforms.
- Achieve the confidence and skills required to meet industry demands.
Program Description:
Students will be taught by award-winning faculty and learn essential aspects of marketing research, integrated marketing campaigns, sales strategies, social media marketing, brand development, UI/UX design, copywriting, public relations, and video production. They will also learn valuable skills such as pitching clients, managing budgets, performing campaign scheduling, and delivering projects under tight deadlines. The program features a 7-week field placement and a live-client capstone project to further prepare students for the industry. Upon graduation, students will possess an impressive portfolio, a network of industry contacts, and a supportive network ready to assist them in their careers.
Outline
Content:
- Marketing Research
- Integrated Marketing Campaigns
- Sales Strategies
- Social Media Marketing
- Brand Development
- UI/UX Design
- Copywriting
- Public Relations
- Video Production
- Client Pitching
- Budgeting
- Campaign Scheduling
- Project Management
Structure:
- Two-year full-time program
- Semester-based delivery
- Combination of theoretical and practical learning
Assessment
Assessment Methods:
- Assignments
- Projects
- Presentations
- Exams
- Portfolio development
Assessment Criteria:
- Knowledge and understanding of marketing and communications concepts
- Creativity and problem-solving skills
- Communication and presentation skills
- Ability to meet deadlines and deliver high-quality work
Teaching
Teaching Methods:
- Interactive lectures
- Hands-on workshops
- Collaborative projects
- Industry guest speakers
- Agency tours
Faculty:
- Award-winning faculty with extensive industry experience
- Active researchers and practitioners
Unique Approaches:
- Focus on real-world projects and client work
- Emphasis on developing creative and critical thinking skills
- Industry connections and partnerships
Careers
Career Paths:
- Marketing Specialist
- Communications Specialist
- Social Media Manager
- Content Creator
- Copywriter
- Public Relations Specialist
- Brand Manager
- Account Executive
- Creative Director
Career Opportunities:
- Advertising agencies
- Marketing agencies
- Public relations firms
- Corporations
- Government organizations
- Non-profit organizations
Career Outcomes:
- Graduates are prepared for entry-level positions in the marketing and communications industry.
- Many graduates secure employment with top companies and agencies.
- The program includes a 7-week field placement and a live-client capstone project.
- Graduates will receive an impressive portfolio of work.
- The program has a strong network of industry contacts and a supportive alumni network.
- Students can pursue a Bachelor of Communications Management after completing the diploma through an advanced standing pathway.
Entry Requirements:
Canadian Applicants:
- Ontario Secondary School Diploma (OSSD) or equivalent with six grade 12 U or M credits including:
- English (ENG4U or equivalent)
- Mathematics (MDM4U, MCB4U, MGA4U, MGR4U, or MCF4U or equivalent)
- One credit in any Group 1 subject
- Two credits in any Group 2 subjects
- Two credits in any Group 3 subjects
International Applicants:
- Completion of secondary school equivalent to the Ontario Secondary School Diploma (OSSD) with the following minimum subject requirements:
- English (equivalent to ENG4U)
- Mathematics (equivalent to MCB4U, MGA4U, MGR4U, or MCF4U)
- One additional academic subject
Mature Applicants:
- Applicants who are 19 years of age or older and who do not meet the academic requirements listed above may be considered for admission based on their life and work experience.
Additional Notes:
- Applicants whose first language is not English must demonstrate English language proficiency by achieving a minimum score on one of the following tests:
- TOEFL iBT: 88
- IELTS Academic: 6.5
- CAEL: 70
- PTE Academic: 65
- Duolingo English Test: 120
- Applicants with relevant work experience may be considered for advanced standing in the program.
Language Proficiency Requirements:
- Applicants whose first language is not English must demonstrate English language proficiency by achieving a minimum score on one of the following tests:
- TOEFL iBT: 88
- IELTS Academic: 6.5
- CAEL: 70
- PTE Academic: 65
