| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
| 2025-09-01 | - |
| 2026-01-01 | - |
Program Overview
Conestoga College's Advertising and Marketing Communications program equips students with the skills and knowledge to become successful marketing and communications strategists and creative specialists. Through a combination of theoretical and practical learning, students develop expertise in marketing research, integrated campaigns, social media marketing, brand development, and more. The program features a field placement and live-client capstone project, preparing graduates for entry-level positions in the industry.
Program Outline
Degree Overview
Overview:
The Advertising and Marketing Communications (AMC) program at Conestoga College is a two-year diploma program that aims to equip students with the skills and knowledge necessary to become successful marketing and communications strategists and visual-thinking creative specialists.
Objectives:
- Develop the skills to be a creative thinker and problem solver in the marketing and communications industry.
- Gain the ability to engage with on-trend brands and create strategic marketing campaigns across various social platforms.
- Achieve the confidence and skills required to meet industry demands.
Program Description:
Students will be taught by award-winning faculty and learn essential aspects of marketing research, integrated marketing campaigns, sales strategies, social media marketing, brand development, UI/UX design, copywriting, public relations, and video production. They will also learn valuable skills such as pitching clients, managing budgets, performing campaign scheduling, and delivering projects under tight deadlines. The program features a 7-week field placement and a live-client capstone project to further prepare students for the industry. Upon graduation, students will possess an impressive portfolio, a network of industry contacts, and a supportive network ready to assist them in their careers.
Outline
Content:
- Marketing Research
- Integrated Marketing Campaigns
- Sales Strategies
- Social Media Marketing
- Brand Development
- UI/UX Design
- Copywriting
- Public Relations
- Video Production
- Client Pitching
- Budgeting
- Campaign Scheduling
- Project Management
Structure:
- Two-year full-time program
- Semester-based delivery
- Combination of theoretical and practical learning
Assessment
Assessment Methods:
- Assignments
- Projects
- Presentations
- Exams
- Portfolio development
Assessment Criteria:
- Knowledge and understanding of marketing and communications concepts
- Creativity and problem-solving skills
- Communication and presentation skills
- Ability to meet deadlines and deliver high-quality work
Teaching
Teaching Methods:
- Interactive lectures
- Hands-on workshops
- Collaborative projects
- Industry guest speakers
- Agency tours
Faculty:
- Award-winning faculty with extensive industry experience
- Active researchers and practitioners
Unique Approaches:
- Focus on real-world projects and client work
- Emphasis on developing creative and critical thinking skills
- Industry connections and partnerships
Careers
Career Paths:
- Marketing Specialist
- Communications Specialist
- Social Media Manager
- Content Creator
- Copywriter
- Public Relations Specialist
- Brand Manager
- Account Executive
- Creative Director
Career Opportunities:
- Advertising agencies
- Marketing agencies
- Public relations firms
- Corporations
- Government organizations
- Non-profit organizations
Career Outcomes:
- Graduates are prepared for entry-level positions in the marketing and communications industry.
- Many graduates secure employment with top companies and agencies.
- The program includes a 7-week field placement and a live-client capstone project.
- Graduates will receive an impressive portfolio of work.
- The program has a strong network of industry contacts and a supportive alumni network.
- Students can pursue a Bachelor of Communications Management after completing the diploma through an advanced standing pathway.
