| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
| 2025-09-01 | - |
| 2026-01-01 | - |
Program Overview
Conestoga College's Advertising and Marketing Communications program equips students with the skills and knowledge to become successful marketing and communications strategists and creative specialists. Through a combination of theoretical and practical learning, students develop expertise in marketing research, integrated campaigns, social media marketing, brand development, and more. The program features a field placement and live-client capstone project, preparing graduates for entry-level positions in the industry.
Program Outline
Degree Overview
Overview:
The Advertising and Marketing Communications (AMC) program at Conestoga College is a two-year diploma program that aims to equip students with the skills and knowledge necessary to become successful marketing and communications strategists and visual-thinking creative specialists.
Objectives:
- Develop the skills to be a creative thinker and problem solver in the marketing and communications industry.
- Gain the ability to engage with on-trend brands and create strategic marketing campaigns across various social platforms.
- Achieve the confidence and skills required to meet industry demands.
Program Description:
Students will be taught by award-winning faculty and learn essential aspects of marketing research, integrated marketing campaigns, sales strategies, social media marketing, brand development, UI/UX design, copywriting, public relations, and video production. They will also learn valuable skills such as pitching clients, managing budgets, performing campaign scheduling, and delivering projects under tight deadlines. The program features a 7-week field placement and a live-client capstone project to further prepare students for the industry. Upon graduation, students will possess an impressive portfolio, a network of industry contacts, and a supportive network ready to assist them in their careers.
Outline
Content:
- Marketing Research
- Integrated Marketing Campaigns
- Sales Strategies
- Social Media Marketing
- Brand Development
- UI/UX Design
- Copywriting
- Public Relations
- Video Production
- Client Pitching
- Budgeting
- Campaign Scheduling
- Project Management
Structure:
- Two-year full-time program
- Semester-based delivery
- Combination of theoretical and practical learning
Assessment
Assessment Methods:
- Assignments
- Projects
- Presentations
- Exams
- Portfolio development
Assessment Criteria:
- Knowledge and understanding of marketing and communications concepts
- Creativity and problem-solving skills
- Communication and presentation skills
- Ability to meet deadlines and deliver high-quality work
Teaching
Teaching Methods:
- Interactive lectures
- Hands-on workshops
- Collaborative projects
- Industry guest speakers
- Agency tours
Faculty:
- Award-winning faculty with extensive industry experience
- Active researchers and practitioners
Unique Approaches:
- Focus on real-world projects and client work
- Emphasis on developing creative and critical thinking skills
- Industry connections and partnerships
Careers
Career Paths:
- Marketing Specialist
- Communications Specialist
- Social Media Manager
- Content Creator
- Copywriter
- Public Relations Specialist
- Brand Manager
- Account Executive
- Creative Director
Career Opportunities:
- Advertising agencies
- Marketing agencies
- Public relations firms
- Corporations
- Government organizations
- Non-profit organizations
Career Outcomes:
- Graduates are prepared for entry-level positions in the marketing and communications industry.
- Many graduates secure employment with top companies and agencies.
- The program includes a 7-week field placement and a live-client capstone project.
- Graduates will receive an impressive portfolio of work.
- The program has a strong network of industry contacts and a supportive alumni network.
- Students can pursue a Bachelor of Communications Management after completing the diploma through an advanced standing pathway.
Conestoga College Institute of Technology & Advanced Learning
Overview:
Conestoga College is an Ontario college offering full and part-time studies. It provides a wide range of programs and services to students, including full-time, continuing education, online, apprenticeship, and open programs. The college is known for its focus on applied learning and its commitment to preparing students for successful careers.
Services Offered:
Conestoga College offers a comprehensive range of services to support student success, including:
Academic Support:
Academic integrity resources, accessible learning services, bookstore, eConestoga online learning platform, global opportunities, library services, program technology requirements, student tech help, and tutoring & academic help.Student Support:
Counseling, Indigenous services, medical care clinic, remote service hours, student financial services, and student rights and responsibilities.Get Involved:
Athletics & Recreation, Co-Curricular Record (CCR), CSI - Student association, Orientation, and Student Engagement.Campus Services:
Child care centers, facilities management, food services, IT service desk, lockers, ONE Card, parking & transportation, printing services, safety & security, and student housing.Career & Employment:
Community Career Centre, Conestoga Entrepreneurship Collective, co-operative education, myCareer Services, and Talent Hub.Student Life and Campus Experience:
Conestoga College provides a vibrant and engaging campus experience for students. Students can participate in a variety of extracurricular activities, including athletics, clubs, and student government. The college also offers a range of social events and opportunities for students to connect with their peers and the wider community.
Key Reasons to Study There:
Applied Learning:
Conestoga College emphasizes hands-on learning and practical skills development, preparing students for real-world careers.Career-Focused Programs:
The college offers a wide range of programs designed to meet the needs of employers and prepare students for specific career paths.Strong Industry Partnerships:
Conestoga College has strong relationships with industry partners, providing students with valuable networking opportunities and access to real-world experiences.Supportive Campus Environment:
The college provides a supportive and inclusive environment for students, with a range of services and resources available to help them succeed.Academic Programs:
Conestoga College offers a wide range of academic programs across various disciplines, including:
- Applied Computer Science & Information Technology
- Business
- Community Services
- Creative Industries
- Engineering & Technology
- Health & Life Sciences
- Hospitality & Culinary Arts
- Interdisciplinary Studies
- Trades & Apprenticeship
Other:
Conestoga College has multiple campuses and locations across Ontario, including Brantford, Cambridge, Guelph, Ingersoll, Kitchener, Milton, Stratford, and Waterloo. The college also offers a variety of online programs and courses.
Entry Requirements:
Canadian Applicants:
- Ontario Secondary School Diploma (OSSD) or equivalent with six grade 12 U or M credits including:
- English (ENG4U or equivalent)
- Mathematics (MDM4U, MCB4U, MGA4U, MGR4U, or MCF4U or equivalent)
- One credit in any Group 1 subject
- Two credits in any Group 2 subjects
- Two credits in any Group 3 subjects
International Applicants:
- Completion of secondary school equivalent to the Ontario Secondary School Diploma (OSSD) with the following minimum subject requirements:
- English (equivalent to ENG4U)
- Mathematics (equivalent to MCB4U, MGA4U, MGR4U, or MCF4U)
- One additional academic subject
Mature Applicants:
- Applicants who are 19 years of age or older and who do not meet the academic requirements listed above may be considered for admission based on their life and work experience.
Additional Notes:
- Applicants whose first language is not English must demonstrate English language proficiency by achieving a minimum score on one of the following tests:
- TOEFL iBT: 88
- IELTS Academic: 6.5
- CAEL: 70
- PTE Academic: 65
- Duolingo English Test: 120
- Applicants with relevant work experience may be considered for advanced standing in the program.
Language Proficiency Requirements:
- Applicants whose first language is not English must demonstrate English language proficiency by achieving a minimum score on one of the following tests:
- TOEFL iBT: 88
- IELTS Academic: 6.5
- CAEL: 70
- PTE Academic: 65
