| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
| 2025-05-01 | - |
| 2025-09-01 | - |
| 2026-01-01 | - |
| 2026-05-01 | - |
Program Overview
Conestoga College's Business - Marketing program is a two-year online diploma designed to equip students with a comprehensive understanding of marketing principles and practices. The program emphasizes hands-on skills and practical experience in advertising, graphic design, internet, research, sales, digital, and retail. Graduates are well-positioned for diverse career opportunities in various industries, including consumer goods, services, manufacturing, retail, government, and non-profit organizations. The program is accredited by the CPSA Institute and offers a Sales Certificate upon graduation.
Program Outline
Business - Marketing - Accelerated (Online) - September 2024 Intake
Degree Overview:
The Business - Marketing program at Conestoga College is a two-year diploma program designed to equip students with a comprehensive understanding of the marketing industry. The program emphasizes the fundamental principles of marketing while providing hands-on skills and practical experience.
Objectives:
- Provide students with a solid foundation in marketing principles and practices.
- Develop essential skills in advertising, graphic design, internet, research, sales, digital, and retail.
- Foster teamwork, communication, and general business acumen.
- Enable students to design and present a comprehensive marketing plan.
- Equip students with a broad understanding of the modern marketing landscape.
Outline:
Program Content:
- Advertising
- Graphic Design
- Internet
- Research
- Sales
- Digital
- Retail
Program Structure:
- Full-time
- Two years
- Online delivery
Careers:
Potential Career Paths:
- Marketing Specialist
- Advertising Manager
- Sales Representative
- Market Research Analyst
- Digital Marketing Specialist
- Social Media Manager
- Brand Manager
- Public Relations Specialist
Career Opportunities:
Graduates of the program are well-positioned for diverse career opportunities in various industries, including:
- Consumer goods
- Services
- Manufacturing
- Retail
- Government
- Non-profit organizations
Career Outcomes:
Upon successful completion of the program, graduates can expect to:
- Secure entry-level positions in the marketing field.
- Pursue further education in marketing or related fields.
- Continue their professional development and advance in their chosen career path.
Other:
- The program is accredited by the CPSA Institute as providing 35 hours of pre-requisite education toward the Certified Sales Associate designation.
- Upon graduating, students will also earn their Sales Certificate from the CPSA Institute.
- The program is offered in four consecutive semesters.
- The online delivery format allows for flexibility and accessibility for students.
- Canadian and international students have different tuition fee structures.
- The program requires students to have a device that meets certain specifications.
- The cost of the device is not included in the tuition and fees.
- Financial assistance is available through various programs, including OSAP and scholarships.
Conestoga College Institute of Technology & Advanced Learning
Overview:
Conestoga College is an Ontario college offering full and part-time studies. It provides a wide range of programs and services to students, including full-time, continuing education, online, apprenticeship, and open programs. The college is known for its focus on applied learning and its commitment to preparing students for successful careers.
Services Offered:
Conestoga College offers a comprehensive range of services to support student success, including:
Academic Support:
Academic integrity resources, accessible learning services, bookstore, eConestoga online learning platform, global opportunities, library services, program technology requirements, student tech help, and tutoring & academic help.Student Support:
Counseling, Indigenous services, medical care clinic, remote service hours, student financial services, and student rights and responsibilities.Get Involved:
Athletics & Recreation, Co-Curricular Record (CCR), CSI - Student association, Orientation, and Student Engagement.Campus Services:
Child care centers, facilities management, food services, IT service desk, lockers, ONE Card, parking & transportation, printing services, safety & security, and student housing.Career & Employment:
Community Career Centre, Conestoga Entrepreneurship Collective, co-operative education, myCareer Services, and Talent Hub.Student Life and Campus Experience:
Conestoga College provides a vibrant and engaging campus experience for students. Students can participate in a variety of extracurricular activities, including athletics, clubs, and student government. The college also offers a range of social events and opportunities for students to connect with their peers and the wider community.
Key Reasons to Study There:
Applied Learning:
Conestoga College emphasizes hands-on learning and practical skills development, preparing students for real-world careers.Career-Focused Programs:
The college offers a wide range of programs designed to meet the needs of employers and prepare students for specific career paths.Strong Industry Partnerships:
Conestoga College has strong relationships with industry partners, providing students with valuable networking opportunities and access to real-world experiences.Supportive Campus Environment:
The college provides a supportive and inclusive environment for students, with a range of services and resources available to help them succeed.Academic Programs:
Conestoga College offers a wide range of academic programs across various disciplines, including:
- Applied Computer Science & Information Technology
- Business
- Community Services
- Creative Industries
- Engineering & Technology
- Health & Life Sciences
- Hospitality & Culinary Arts
- Interdisciplinary Studies
- Trades & Apprenticeship
Other:
Conestoga College has multiple campuses and locations across Ontario, including Brantford, Cambridge, Guelph, Ingersoll, Kitchener, Milton, Stratford, and Waterloo. The college also offers a variety of online programs and courses.
Entry Requirements:
Canadian Students:
- Ontario Secondary School Diploma (OSSD) or equivalent with a minimum average of 70% across all courses.
- Completion of two senior-level English courses.
- Completion of four senior-level Math courses (Mathematics for College Technology, Principles of Mathematics, or Introduction to Calculus preferred).
- Completion of two senior-level Business courses (one of which must be Marketing).
- Completion of two other senior-level courses (any subject).
International Students:
- A high school diploma or equivalent with a minimum average of 70% across all courses.
- Completion of two English courses with a minimum grade of 70%.
- Completion of two Math courses with a minimum grade of 70%.
- Completion of two Business courses with a minimum grade of 70%.
- Completion of two other courses with a minimum grade of 70%.
- Proficiency in English equivalent to an overall band score of 6.0 on the IELTS Academic test, with a minimum score of 6.0 in each band.
Mature Students:
- Applicants who are 19 years of age or older and have been out of high school for at least one year may be eligible for admission based on their life experience and prior learning.
- Applicants are encouraged to have a strong academic record and be able to demonstrate their ability to succeed in a college-level program.
- Applicants may be required to complete an interview or submit a portfolio of work.
- International students may be required to provide additional documentation, such as a proof of financial support.
Language Proficiency Requirements:
The following are the minimum scores required on the following English language tests:
- IELTS Academic: 6.0 overall with a minimum of 6.0 in each band.
- TOEFL iBT: 80 overall with a minimum of 20 in each section.
- PTE Academic: 61 overall with a minimum of 56 in each section.
- CAE: Grade C with a minimum of 169 in each skill.
- CPE: Grade C with a minimum of 176 in each skill.
