Business - Marketing - Accelerated

Program Overview

Conestoga College's Business - Marketing program is a two-year online diploma designed to equip students with a comprehensive understanding of marketing principles and practices. The program emphasizes hands-on skills and practical experience in advertising, graphic design, internet, research, sales, digital, and retail. Graduates are well-positioned for diverse career opportunities in various industries, including consumer goods, services, manufacturing, retail, government, and non-profit organizations. The program is accredited by the CPSA Institute and offers a Sales Certificate upon graduation.

Program Outline

Business - Marketing - Accelerated (Online) - September 2024 Intake

Degree Overview:

The Business - Marketing program at Conestoga College is a two-year diploma program designed to equip students with a comprehensive understanding of the marketing industry. The program emphasizes the fundamental principles of marketing while providing hands-on skills and practical experience.

Objectives:

• Provide students with a solid foundation in marketing principles and practices.
• Develop essential skills in advertising, graphic design, internet, research, sales, digital, and retail.
• Foster teamwork, communication, and general business acumen.
• Enable students to design and present a comprehensive marketing plan.
• Equip students with a broad understanding of the modern marketing landscape.

Outline:

Program Content:

• Advertising
• Graphic Design
• Internet
• Research
• Sales
• Digital
• Retail

Program Structure:

• Full-time
• Two years
• Online delivery

Careers:

Potential Career Paths:

• Marketing Specialist
• Advertising Manager
• Sales Representative
• Market Research Analyst
• Digital Marketing Specialist
• Social Media Manager
• Brand Manager
• Public Relations Specialist

Career Opportunities:

Graduates of the program are well-positioned for diverse career opportunities in various industries, including:

• Consumer goods
• Services
• Manufacturing
• Retail
• Government
• Non-profit organizations

Career Outcomes:

Upon successful completion of the program, graduates can expect to:

• Secure entry-level positions in the marketing field.
• Pursue further education in marketing or related fields.
• Continue their professional development and advance in their chosen career path.

Other:

• The program is accredited by the CPSA Institute as providing 35 hours of pre-requisite education toward the Certified Sales Associate designation.
• Upon graduating, students will also earn their Sales Certificate from the CPSA Institute.
• The program is offered in four consecutive semesters.
• The online delivery format allows for flexibility and accessibility for students.
• Canadian and international students have different tuition fee structures.
• The program requires students to have a device that meets certain specifications.
• The cost of the device is not included in the tuition and fees.
• Financial assistance is available through various programs, including OSAP and scholarships.