| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
| 2025-05-01 | - |
| 2025-09-01 | - |
| 2026-01-01 | - |
| 2026-05-01 | - |
Program Overview
It equips students with hands-on skills in advertising, graphic design, internet marketing, research, sales, and digital marketing. Graduates are prepared for careers in the marketing industry, with potential career paths including Marketing Specialist, Advertising Manager, and Digital Marketing Specialist. The program is accredited by the Canadian Professional Sales Association (CPSA) Institute, providing graduates with a competitive edge in the job market.
Program Outline
Degree Overview:
Business - Marketing
is a two-year diploma program designed for individuals seeking a comprehensive understanding of the marketing industry. The program focuses on the fundamental principles of marketing and equips graduates with hands-on skills to secure employment in the field.
Objectives:
- Provide students with a strong foundation in marketing principles and practices.
- Develop essential skills in advertising, graphic design, internet, research, sales, and digital marketing.
- Enhance teamwork, communication, and general business acumen.
- Guide students in designing and presenting a comprehensive marketing plan.
- Cultivate a general understanding of the contemporary marketing landscape.
Program Description:
The program delves into various aspects of marketing, including:
- Advertising
- Graphic design
- Internet marketing
- Research
- Sales
- Digital marketing
- Retail
- Business fundamentals The program also emphasizes the development of key skills such as:
- Teamwork
- Communication
- Problem-solving
- Critical thinking Additionally, students participate in the design and presentation of a marketing plan, gaining valuable experience in applying theoretical knowledge to real-world scenarios.
Accreditation:
The program is accredited by the Canadian Professional Sales Association (CPSA) Institute, providing students with 35 hours of pre-requisite education toward the Certified Sales Associate designation. Upon completion, graduates will receive a Sales Certificate from the CPSA Institute.
Outline:
Delivery:
Full-time
Length:
2 years
Start Date:
September 2024
Campus:
Kitchener – Doon
Credential:
Ontario College Diploma
Course Schedule:
The program is divided into four semesters, with each semester offering a variety of courses focusing on different aspects of marketing.
Modules:
- Advertising: This module explores the principles and practices of effective advertising, including various media channels, message development, and campaign planning.
- Graphic Design: This module equips students with graphic design skills, including software applications, visual communication principles, and branding design.
- Internet Marketing: This module focuses on online marketing strategies, including search engine optimization (SEO), social media marketing, and website development.
- Research: This module covers market research methodologies, data analysis, and consumer behavior analysis.
- Sales: This module delves into sales techniques, customer relationship management, and negotiation strategies.
- Digital Marketing: This module explores the various aspects of digital marketing, including content marketing, email marketing, and social media advertising.
- Retail: This module focuses on retail marketing strategies, merchandising, and customer service principles. However, the program overview suggests that each module will provide students with a comprehensive understanding of the specific marketing discipline and equip them with the relevant skills and knowledge.
Assessment:
Assessment Methods:
The program likely employs various assessment methods to evaluate student learning, including:
- Exams
- Assignments
- Projects
- Presentations
- Case studies
- Participation
Assessment Criteria:
The specific assessment criteria will vary depending on the course and assignment type. However, the program likely assesses student learning based on the following criteria:
- Knowledge and understanding of marketing concepts
- Application of marketing principles to real-world scenarios
- Critical thinking and problem-solving skills
- Communication and presentation skills
- Teamwork and collaboration skills
Teaching:
Teaching Methods:
The program likely employs a variety of teaching methods to cater to different learning styles and preferences. These methods may include:
- Lectures
- Seminars
- Group discussions
- Case studies
- Simulations
- Guest speakers
- Field trips
Faculty:
The program likely features experienced faculty with expertise in various marketing disciplines. Faculty members may hold industry certifications and have practical experience in the field.
Unique Approaches:
The program may incorporate unique approaches to enhance student learning, such as:
- Project-based learning
- Experiential learning
- Industry partnerships
- Case competitions
Careers:
Potential Career Paths:
Graduates of the program can pursue various career paths in the marketing field, including:
- Marketing Specialist
- Advertising Manager
- Market Research Analyst
- Digital Marketing Specialist
- Sales Representative
- Account Manager
- Brand Manager
- Product Manager
Career Opportunities:
Graduates can find employment opportunities in various industries, including:
- Advertising agencies
- Marketing agencies
- Retail companies
- Consumer goods companies
- Manufacturing companies
- Non-profit organizations
- Government agencies
Career Outcomes:
The program prepares graduates for successful careers in the marketing industry by equipping them with the necessary skills, knowledge, and certifications. Graduates can expect competitive salaries and opportunities for advancement within their chosen career paths.
Other:
CPSA Institute Accreditation:
The program's accreditation by the CPSA Institute provides graduates with a competitive edge in the job market, demonstrating their commitment to professional development and industry standards.
Sales Certificate:
Upon completion of the program, graduates will receive a Sales Certificate from the CPSA Institute, further enhancing their credentials and marketability.
Program Requirements:
The program likely has specific admission requirements, including academic qualifications and English language proficiency.
Fees and Financial Aid:
The program has associated fees and tuition costs.
