Public Relations - Integrated Communications

Program Overview

Conestoga College's Public Relations - Integrated Communications program empowers students to develop and execute strategic communication plans for diverse organizations. Through hands-on workshops, case studies, and a capstone project, graduates gain the skills to excel in careers such as public relations specialist, marketing specialist, and social media manager. The optional co-op stream provides valuable work experience, while the program's emphasis on critical thinking and creativity prepares students for success in the dynamic communication industry.

Program Outline

Public Relations - Integrated Communications (Optional Co-op) Program at Conestoga College:

Degree Overview:

This program aims to equip graduates with the skills and knowledge needed to develop and execute strategic integrated communication plans for diverse organizations. It focuses on informing, motivating, and gaining public support while contributing to the organization's overall communication objectives. The program emphasizes researching public behavior, crafting targeted communication strategies across various disciplines, and creating professional digital, print, and graphic communication tactics. Students also delve into research analysis and assess the implications of public relations, marketing, advertising, social media, direct marketing, and branding. The program concludes with an individual client-based capstone project, integrating learned concepts and real-world application. The importance of professional ethics, leadership, relationships, development, and involvement in professional societies are highlighted throughout the program.

Outline:

This program consists of two terms with the following schedule:

Fall:

• Introduction to Public Relations and Communications
• Communication Theory and Research
• Writing for Public Relations
• Public Relations Design and Production
• Media Relations and Crisis Communications

Winter:

• Social Media and Digital Communications
• Marketing Communications and Branding
• Advertising and Public Relations Campaigns
• Public Relations Event Management
• Public Relations Capstone Project

Assessment:

Students' knowledge and skills are evaluated through various methods, including:

• Assignments:
Individual and group assignments on different topics within the program.
• Exams:
Written and online exams to test students' theoretical and practical understanding.
• Presentations:
Delivering presentations based on specific projects and assignments.
• Participation:
Active engagement in class discussions and online forums.
• Capstone Project:
A significant project showcasing students' ability to apply learned communication concepts in a real-world scenario.

Teaching:

• Group projects:
Collaborative assignments fostering teamwork and communication skills.
• Case studies:
Analyzing real-world communication scenarios to learn from practical examples.
• Guest speakers:
Engaging with professionals from the communication industry to gain insights and network.

Careers:

Graduates of the program can pursue various career paths, including:

• Public Relations Specialist
• Communications Specialist
• Marketing Specialist
• Advertising Specialist
• Social Media Manager
• Content Creator
• Event Planner
• Account Executive
• Corporate Communications Officer
The program also equips graduates with the necessary skills and knowledge to start their own public relations or communications consultancy.

Other:

• The program is offered on a full-time basis and can be completed in one year.
• An optional co-op stream allows students to gain valuable work experience in the field through one paid co-op work term.
• The program emphasizes critical thinking, problem-solving, and creativity to develop well-rounded professionals in the communication industry.
• Conestoga College provides support services for students, including career counseling, academic guidance, and financial assistance.

Conclusion:

This program equips students with the skills and knowledge required to thrive in the dynamic field of public relations and integrated communications. With its diverse curriculum, comprehensive assessment methods, innovative teaching approach, and focus on career preparation, the program prepares graduates for a rewarding future in various communication-related careers.