Public Relations

Program Overview

Conestoga College's Public Relations Diploma Program is a two-year, hands-on program that equips students with the skills and knowledge to succeed in the field of communications. Through a blend of theoretical knowledge and practical experience, including live client projects and an immersive placement, graduates are prepared for various roles in public relations, including social media management, media relations, and event coordinating.

Program Outline

Degree Overview:

• Overview: The Public Relations diploma program at Conestoga College is a 2-year full-time program that equips students with the skills and knowledge to succeed in the field of communications.
This hands-on program features work with live clients, case studies, and portfolio development.
• Objectives: This program aims to build students' skills in creative communication strategies, brand reputation, media relations, crisis and issues management, digital media, presentation skills, research, emerging technology, design, and public relations solutions.
• Description: The program offers a highly interactive learning environment with opportunities to collaborate with industry leaders through the professional advisory committee.
Students gain practical experience through a 5-week immersive placement during their fourth term. This program prepares graduates for various roles, including social media management, public relations for non-profits, event coordinating, media relations, agency or communication department positions, and support for entrepreneurial endeavors.

Outline:

• Program Content: The program encompasses various communication disciplines, including writing styles, brand management, media relations, crisis communication, digital media, presentation skills, research, emerging technology, design, and public relations solutions.
• Structure: The program is structured with a blend of theoretical knowledge and practical experience, including live client projects, case studies, and portfolio development.
However, it is mentioned that the program spans four terms, with a 5-week immersive placement opportunity in the fourth term. However, it mentions a highly interactive learning environment, suggesting a focus on active learning and student engagement.

Careers:

• Potential Career Paths: The program prepares graduates for various roles in public relations, including social media management, public relations for non-profits, event coordinating, media relations, agency or communication department positions, and support for entrepreneurial endeavors.
• Career Opportunities: Graduates can work in diverse organizations across the public, private, and non-profit sectors.
• Outcomes: Graduates are equipped with the skills and knowledge to excel in the evolving communications landscape and contribute effectively to various communication endeavors.

Other:

• Advanced Standing Pathway: Graduates can pursue a Bachelor of Communications Management through an advanced standing pathway.