Event Management

Program Overview

Conestoga College's Event Management program is a one-year, full-time graduate certificate program designed to prepare students for careers in the event industry. The program focuses on planning and managing both virtual and live in-person events, providing students with specialized training and practical hands-on experience. Graduates are well-prepared for a variety of careers in the event industry, including event planner, event coordinator, meeting planner, and conference organizer.

Program Outline

Event Management (Full-time) - September 2024

Degree Overview:

Conestoga College's Event Management program is a one-year, full-time graduate certificate program designed to meet the growing demand for skilled professionals in the industry. The program focuses on planning and managing both virtual and live in-person events, providing students with specialized training and practical hands-on experience.

Program Objectives:

• Students will develop a comprehensive portfolio of event experience through collaboration with community partners.
• Students will gain expertise in designing, developing, promoting, and executing events across various sectors, including public, non-profit, and corporate.
• Students will learn to utilize project management systems and technological applications, including traditional, virtual, and social marketing tools.
• Students will develop skills in budgeting, cost analysis for catering, venue selection, staff management, and customer relations.

Outline:

Content:

• The program curriculum covers a wide range of topics related to event planning and management, including:
• Event Planning and Design
• Event Marketing and Promotion
• Event Production and Operations
• Event Budgeting and Financial Management
• Project Management for Events
• Event Technology and Social Media
• Legal and Ethical Considerations in Events
• Hospitality and Catering Management
• Risk Management and Emergency Planning
• Sustainable Event Practices

Structure:

• The program is divided into two semesters, with each semester offering a variety of courses.
• Courses are typically delivered through a combination of lectures, tutorials, workshops, case studies, and guest speaker presentations.
• Students can expect to take courses such as:
• Event Planning Principles
• Event Marketing Strategies
• Event Production and Operations
• Event Budgeting and Cost Analysis
• Project Management for Events
• Event Technology and Social Media
• Legal and Ethical Considerations in Events
• Hospitality and Catering Management for Events
• Risk Management and Emergency Planning
• Sustainable Event Practices

Assessment:

• Assessment methods vary depending on the course but may include:
• Assignments
• Presentations
• Exams
• Projects
• Participation
• Self-reflection

Teaching:

• The program is taught by experienced faculty members who are active professionals in the event industry.
• Faculty members are passionate about teaching and committed to providing students with a high-quality learning experience.
• The program utilizes a variety of teaching methods to cater to different learning styles, including:
• Interactive lectures
• Group discussions
• Case studies
• Simulations
• Guest speaker presentations
• Field trips
• Hands-on activities

Careers:

• Graduates of the Event Management program are well-prepared for a variety of careers in the event industry, including:
• Event Planner
• Event Coordinator
• Meeting Planner
• Conference Organizer
• Wedding Planner
• Festival Coordinator
• Trade Show Manager
• Marketing and Communications Specialist
• Public Relations Specialist
• Hospitality Manager

Other:

• The program offers a unique opportunity for students to gain practical experience through participation in real-world events.
• Students will have the chance to work with community partners and industry professionals on a variety of event projects.
• Mariette Haras, Academic School of Hospitality & Culinary Arts

| Term | Canadian | International | |---|---|---| | Fall 2024 | $2470.47 | $9949.47 | | Winter 2025 | $1961.47 | $8910.47 | | Year Total | $4431.94 | $18859.94 |