Entertainment Marketing and Production, M.A.

Program Overview

York College of Pennsylvania's Entertainment Marketing and Production M.A. program provides advanced knowledge in entertainment industry operations. With a focus on management, marketing, and recording technology, the program prepares students for careers in music, film, television, and digital media. The curriculum includes core courses, electives, and a capstone project, and is offered both online and on-campus.

Program Outline

Degree Overview:

• Objective: To provide students with an advanced understanding of the activities and responsibilities of professionals in the creative industries.
• Focus Areas: Management, Marketing, Promotions, Recording Technology, and Entertainment Law.
• Target Audience: Individuals seeking careers in the entertainment industry.

Outline:

• Program Structure: 30-33 credit hours, including core requirements and electives.
• Core Requirements (24 credits):
• MBA 514 Public Policy & Business (3 credits)
• MBA 531 Strategic Marketing (3 credits)
• MBA 578 Marketing Information and Research (3 credits)
• MBA 588 Digital Marketing Strategy (3 credits)
• MUS 515 Music Industry Research Methods (3 credits)
• MUS 520 Music Industry Culture and Development (3 credits)
• MUS 530 Advanced Music Production (3 credits)
• MUS 540 Music Publishing, Licensing, and Copyright (3 credits)
• One elective from:
• MBA 568 Promotional Strategy Management (3 credits)
• MBA 577 Project Management (3 credits)
• Electives (6-9 credits):
• Choose from a variety of electives related to the program's focus areas.
• Capstone Project:
• Students can choose either a 3-credit Graduate Project (MUS 541) or a 3-credit Graduate Thesis (MUS 551).

Assessment:

• Assessment Methods:
• May include exams, assignments, projects, presentations, and participation.
• Specific methods may vary depending on the course.
• Assessment Criteria:
• May include knowledge, understanding, application, analysis, synthesis, evaluation, and communication skills.
• Specific criteria may vary depending on the course and assessment method.

Teaching:

• Teaching Methods:
• May include lectures, discussions, case studies, simulations, guest speakers, and field trips.
• Specific methods may vary depending on the course and instructor.
• Faculty:
• Experienced professionals with expertise in the entertainment industry.
• Unique Approaches:
• May include industry partnerships, guest lectures, and opportunities to work on real-world projects.

Careers:

• Potential Career Paths:
• Marketing Manager, Promotions Manager, Talent Agent, Artist Manager, Music Producer, Music Publisher, Entertainment Lawyer, and more.
• Career Opportunities:
• Opportunities are available in a variety of industries, including music, film, television, theatre, and digital media.
• Career Outcomes:
• Graduates will be prepared to work in various roles within the entertainment industry.

Other:

• The program is offered online and on-campus.
• The program may include opportunities to network with industry professionals.
• The program may offer scholarships and financial aid.