| Program start date | Application deadline |
| 2024-01-01 | - |
Program Overview
The Digital Marketing Degree Apprenticeship is a three-year program that combines hands-on work experience with academic study. Participants earn a salary while gaining a BSc in Digital Marketing and an apprenticeship certificate. The program emphasizes practical learning, with participants applying their knowledge and skills directly in their workplace. Graduates are equipped for careers in various digital marketing roles across different industries.
Program Outline
Degree Overview:
Program Overview:
The Digital Marketing Degree Apprenticeship is a Level 6 program designed to equip aspiring digital marketers with the practical and theoretical skills needed to thrive in the industry. This program combines hands-on work experience with academic study, allowing participants to earn a salary while gaining a formal degree qualification.
Program Objectives:
- Develop a comprehensive understanding of digital marketing principles and practices.
- Acquire expertise in key areas such as digital advertising, content marketing, online analytics, and communication strategy.
- Cultivate the core knowledge, skills, and behaviors needed to drive innovation and insight in digital marketing projects.
- Gain the ability to make informed operational and strategic decisions based on sound analysis in an international context.
Program Description:
This program is ideal for individuals who are either early in their marketing careers or are looking to transition into digital marketing roles. Participants will benefit from mentorship and guidance from experienced professionals, enhancing their practical knowledge and skills. Upon successful completion of the program, participants will be awarded:
- A BSc in Digital Marketing
- An apprenticeship certificate
Outline:
Program Structure:
The Digital Marketing Degree Apprenticeship is a three-year program delivered through blended learning. The majority of teaching is conducted online via the university's virtual learning environment, Blackboard. This platform provides access to comprehensive study materials, recorded lectures, online tutorials, e-journals, and more. Online learning allows participants the flexibility to study from any location without frequent travel to the university campus.
Course Schedule:
- Stage 1: Participants will gain a foundational understanding of business and management principles while exploring digital media applications in marketing.
- Stage 2: This stage delves deeper into specific marketing strategies and methods, including services and events marketing, content marketing, and the role of the professional marketer.
- Stage 3: Participants will focus on advanced topics such as big data and analytics, digital marketing campaign development, and a final project that demonstrates their ability to apply learned skills and knowledge to real-world scenarios.
Modules:
- Stage 1:
- Digital advertising
- Marketing
- Communication for business leaders
- Developing digital marketing skills
- Stage 2:
- Marketing communications
- Services and events marketing
- Content marketing
- The professional marketer
- Stage 3:
- Big data and analytics
- Digital marketing campaign development
- Project proposal
- Project
Assessment:
Assessment Methods:
- Two applied assignments per module, directly related to the participant's role in the organization.
- A large work-based project in the final year, requiring the application of all acquired knowledge and skills.
- End-point assessment (EPA) involving a presentation and professional discussion to demonstrate competencies and learning application.
Assessment Criteria:
- Assignments and projects are evaluated based on their ability to demonstrate understanding of key concepts, application of theoretical knowledge in practical settings, and the impact of the work on the organization.
- The EPA assesses the participant's overall academic, personal, and professional development throughout the apprenticeship.
Teaching:
Teaching Methods:
- Blended learning approach combining online and in-person sessions.
- Online lectures, tutorials, and access to comprehensive study materials.
- Two on-campus sessions per term for networking, one-to-one coaching, and subject specialist learning.
Unique Approaches:
The program emphasizes a practical and applied learning approach, allowing participants to directly apply their acquired knowledge and skills in their workplace. The blended learning format offers flexibility and accessibility for working professionals.
Careers:
Career Paths:
- Digital Marketing Specialist
- Social Media Manager
- Content Marketing Manager
- SEO Specialist
- PPC Specialist
- Email Marketing Specialist
- E-commerce Manager
Career Opportunities:
The program equips participants with the skills and knowledge needed to excel in various digital marketing roles across different industries. Graduates can pursue careers in agencies, businesses, and organizations of all sizes.
Other:
Facilities:
Apprentices have full access to Aston University's facilities, including the library, labs, study spaces, cafes, and more. This ensures a comprehensive learning experience and access to resources that support academic and practical development.
Fees:
The program is funded through the UK government and the participant's employer, eliminating tuition fees. Participants also earn a salary while studying, removing the need for student finance.
Eligibility:
To be eligible for the program, individuals need to apply for a Degree Apprenticeship role or be employed in a relevant job in England with responsibilities aligned with the degree content. Entry requirements vary depending on the specific employer and may include A-Levels, GCSEs, and other qualifications.
You will not have to pay tuition fees as a degree apprenticeships, as the costs are met by the UK government and your employer . The funding band for this degree apprenticeship is £22,000. This is the full cost of your apprenticeship which will be paid for using your employer's apprenticeship levy.
- Employers may require students to pay the fees for resits.
