Sport Management and Marketing

Program Overview

The MSc Sport Management and Marketing program at Birkbeck, University of London equips students with the skills and knowledge to excel in the sport industry. Through compulsory modules and a dissertation, students gain expertise in sport management, marketing, and related business practices. The program is accredited by the Chartered Institute of Marketing and offers career opportunities in various sectors of the sport industry.

Program Outline

Degree Overview:

• Program: MSc Sport Management and Marketing
• Institution: Birkbeck, University of London
• Campus: Central London
• Duration: 1 year (full-time) or 2 years (part-time)
• Offered: October 2024
• Location: On campus
• Attendance: Two to three evenings a week (full-time) | One to two evenings a week (part-time)
• Structure: Eight compulsory modules (15 credits each) + 12,000-word dissertation (60 credits)

Objectives:

• Equip students with the skills and expertise to compete in the sport industry and related businesses.
• Provide specialist teaching on the principles and practice of sport management and marketing.
• Develop a deeper understanding of management, governance, regulatory issues, and marketing relevance within the business of sport.

Outline:

• Compulsory modules:
• Advertising and Promotion
• Marketing Analytics
• Relationship Marketing
• Research Methods in Management (Postgraduate)
• Sport and Society
• Sport Economics and the Design of Competitions
• Sport Governance
• Sport Marketing
• Dissertation: Students choose a topic related to marketing in the sport industry for their 12,000-word dissertation.

Assessment:

• Methods: Examinations, coursework, and a dissertation.

Teaching:

• Methods: Lectures, seminars, practical classes, tutorials.
• Unique approaches: The program may include presentations by guest lecturers, speakers, and participation in the Birkbeck Sport Business seminar series.

Careers:

• Potential career paths: Consultant, business/administrative manager, customer service manager, marketing manager, sports administrator, sports development officer.
• Opportunities: The program aims to prepare graduates for various career paths within sports administration, professional sport clubs, and public bodies involved in sport policy.

Other:

• Accredited by: Chartered Institute of Marketing (CIM)
• Scholarship: Birkbeck Women in Sport Scholarship
• Availability of pre-sessional English courses and foundation programmes: Supports non-native English speakers to improve their language skills and gain admission.

Note:

• Some sections, such as "Other," contain information beyond the scope of the requested sections.

Part-time home students: £7,425 per year Full-time home students: £14,850 per year Part-time international students: £11,610 per year Full-time international students: £23,220 per year