| Program start date | Application deadline |
| 2024-10-01 | - |
| 2025-01-01 | - |
Program Overview
This Digital Media Management and Entrepreneurship program equips students with the knowledge and skills to manage digital media effectively and develop innovative digital strategies. Through a modular structure and a blend of theoretical and practical learning, students gain expertise in digital branding, design thinking, and digital marketing. The program prepares graduates for careers in digital media, including communications, project management, and entrepreneurship.
Program Outline
Outline:
Course Content:
The program focuses on digital media management and entrepreneurship. It aims to provide students with the knowledge and skills to manage digital media effectively and to develop innovative digital strategies.
Course Structure:
Master's Degree:
- One or two years of full-time or part-time study
- Modular structure with three compulsory modules, one optional module, and a dissertation/project
Postgraduate Certificate:
- One year of part-time study
- Modular structure with two compulsory modules
Indicative Modules:
- Creative Digital Branding
- Digital Design Thinking
- Managing Digital Media
- Digital Culture
- Digital Journalism
- Digital Marketing Initiative, Work Placement
- Inside Out of Culture: organisations, placements and practice
- Media, Digitalisation and the City (level 7)
- Web Development and User Experience
- MA Digital Media Management Final Project
Assessment:
Assessment Methods:
- Coursework
- Presentations
- Group work
- Project work
Assessment Criteria:
- Understanding of key concepts
- Critical thinking and analysis
- Ability to apply theory to real-world situations
- Effective communication skills
Teaching:
Teaching Methods:
- Lectures
- Seminars
- Practical workshops
- Technical sessions
- Discussions
- Collaborative activities
Faculty:
- The course is delivered by leading research academics and industry practitioners.
Unique Teaching Approaches:
- Problem-based learning
- Case studies
- Collaborative projects
Careers:
Potential Career Paths:
- Communications/brand manager
- Digital advertising/content/creative project manager
- Digital media entrepreneur/manager/product manager
- Digital project manager
- Social media marketing/product manager
- Web content strategist
- Web developer
- Project manager
- Digital designer
- Multimedia specialist
- Teacher
- Market researcher
Top Employers of Graduates:
- Apple
- Reuters
- CNN
- Accenture
- NHS Digital
- UK Government
- O2
- Virgin Media
- Discovery
- Media.Monks
- Condé Nast
- Smyle
Other:
- The program focuses on both theory and practical application.
- Students have the opportunity to work on real-world projects.
- The program is designed to prepare students for a successful career in the digital media industry.
- Completion of the program can lead to career advancement opportunities.
Academic year 2024–25, starting October 2024 Part-time home students: £5,400 per year Full-time home students: £10,800 per year Part-time international students: £9,915 per year Full-time international students: £19,830 per year Academic year 2024–25, starting January 2025 Part-time home students: £5,400 per year Full-time home students: £10,800 per year Part-time international students: £9,915 per year Full-time international students: £19,830 per year Academic year 2024–25, starting October 2024 Part-time home students: £3,600 per year Part-time international students: £6,610 per year
Birkbeck University of London
Overview:
Birkbeck University of London is a public research university located in central London. It is known for its evening and weekend classes, catering to students who are working or have other commitments. Birkbeck is a member of the prestigious University of London and is recognized for its high-quality teaching and research.
Services Offered:
Birkbeck offers a wide range of services to its students, including:
Admissions:
Guidance on entry requirements, financial support, and application procedures.Student Services:
Support with academic and personal matters, including careers advice, financial aid, and disability services.Library:
Access to a comprehensive library with extensive resources and study spaces.Business Services:
Support for businesses and entrepreneurs, including training, consultancy, and networking opportunities.International Students:
Dedicated support for international students, including visa guidance and cultural integration programs.Student Life and Campus Experience:
Birkbeck provides a vibrant and diverse student community with a strong focus on evening and weekend study. Students can expect:
Central London Location:
Access to the city's cultural and social attractions.Flexible Study Options:
Evening and weekend classes to accommodate working students.Supportive Environment:
Dedicated student support services and a welcoming community.Career Development:
Opportunities for career advancement through internships, networking events, and career advice.Key Reasons to Study There:
Prestigious University:
Part of the University of London, renowned for its academic excellence.Flexible Study Options:
Evening and weekend classes for working professionals.Central London Location:
Access to the city's cultural and social attractions.Research-Led Teaching:
High-quality teaching informed by cutting-edge research.Strong Career Support:
Dedicated career services to help students achieve their career goals.Academic Programs:
Birkbeck offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Arts:
History, English, Philosophy, Languages, and more.Sciences:
Biology, Chemistry, Physics, Psychology, and more.Social Sciences:
Economics, Sociology, Politics, Law, and more.Business:
Management, Finance, Marketing, and more.Humanities:
History of Art, Music, Theatre, and more.Other:
Birkbeck is committed to public engagement and research with impact. The university actively promotes its research findings and engages with the public through events, lectures, and publications.
Entry Requirements:
MA:
- A second-class honours degree (2:2 or above) in any related subject.
- Applicants with relevant professional experience may also be considered.
PG Cert:
- A graduate with IT skills and at least one year's experience in training, education, human resources, publishing, marketing or associated media development.
- Non-graduates with three years' experience and IT skills are also welcome to apply.
Additional Considerations:
- Applications are reviewed on individual merit.
- Professional qualifications and relevant work experience will be considered positively.
- Mature learners are actively encouraged to apply.
- Applicants should list all relevant qualifications and experience, including those expected to be achieved.
English Language Requirements:
- Applicants whose first language is not English or who have not previously studied in English typically require an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
- Full-time courses qualify for Student visa sponsorship.
- Students on a Student visa are not eligible to enrol as part-time students.
Credits and Accredited Prior Learning (APL):
- Students may be able to transfer credits from previous studies to Birkbeck or another institution.
