Hospitality Innovation Management

Program Overview

The Hospitality Innovation Management MSc at Birkbeck, University of London combines hospitality discipline, business, and management with a focus on innovation, sustainability, customer experience, and entrepreneurship. It equips graduates with the skills to pursue management careers in the hospitality industry or start their own businesses. The program emphasizes the importance of innovation and sustainability within the hospitality industry, equipping students with the knowledge and skills necessary to thrive in a changing environment.

Program Outline

It combines the study of hospitality discipline, business and management in a global context with a focus on innovation, sustainability, customer experience, and entrepreneurship.

Objectives:

• Equip graduates with the skills to pursue a variety of management careers in the hospitality industry or to set up and manage their own hospitality business.
• Provide knowledge and understanding of the hospitality management discipline.
• Offer insights into the hospitality business environment, entrepreneurship, and innovation.
• Teach how to design and develop hospitality systems offering innovative solutions to industry challenges.
• Enable students to apply theoretical and professional knowledge to hospitality businesses.

Highlights:

• Unique Master's program focusing on innovation and sustainability in hospitality.
• Combines academic and professional expertise.
• Delivers a global perspective on the hospitality industry.
• Offers expertise from industry guest speakers and field visits.
• Provides access to online learning resources, library, and Birkbeck's reputation for excellence in management education.
• Utilizes pioneering simulation software for real-life experience in running a hospitality business.

Outline

Program Structure:

• 1 year full-time, on campus
• Starting in October 2024
• 180 credits total
• 6 compulsory modules (15 credits each)
• 2 option modules (15 credits each)
• 10,000-word research project (60 credits)

Compulsory Modules:

• Contemporary Issues in Hospitality Management
• Entrepreneurship and Innovation
• Hospitality Experience Design
• Hospitality Operations Management
• Resilience Management
• Sustainability in the Hospitality Industry

Indicative Option Modules:

• Entrepreneurial Venture Creation
• Innovation Management
• International Business Strategy
• International Human Resource Management
• Introduction to Analytics and Business
• Managing Emerging Digital Technologies
• Principles of Accounting
• Principles of Marketing (Postgraduate)

Research Project:

The research project allows students to investigate a topic of their choice and demonstrate their understanding of the program's key themes.

Assessment

Assessment Methods:

• Reports
• Presentations
• Essays
• Examinations
• Research project

Assessment Criteria:

• The specific criteria for each assessment will be provided in the module handbook.
Generally, assessments will be evaluated based on their ability to demonstrate:
• Knowledge and understanding of the subject matter
• Critical thinking and analytical skills
• Research and writing abilities
• Problem-solving skills
• Communication and presentation skills

Teaching

Teaching Methods:

• Lectures
• Class discussions
• Small-group seminars
• Student-led seminars
• Presentations
• Group exercises
• Supervised independent research

Teaching Location:

• Birkbeck
• Le Cordon Bleu London

Virtual Learning Environment:

• All information and materials are available through a dedicated online platform.

Teaching Hours:

• Evenings between 6 pm and 9 pm (6-7.30 pm and 7.30-9 pm)

Faculty:

• Birkbeck's faculty is comprised of active researchers and enthusiastic teachers renowned for their expertise in the field of management.

Careers

Potential Career Paths:

• Hospitality management
• Entrepreneurship
• Innovation
• Sales and marketing
• Revenue management
• Corporate business analysis

Career Support:

• Birkbeck's Careers and Enterprise service provides support and guidance throughout the career journey, helping students connect their experience, education, and future ambitions.

Other

• The program emphasizes the importance of innovation and sustainability within the hospitality industry, equipping students with the knowledge and skills necessary to thrive in a changing environment.
• Collaboration with Le Cordon Bleu London provides students with access to world-class hospitality education and insights.
• The program offers an opportunity to network with industry professionals and gain practical experience through field visits.
• Program fees: £14,850 for full-time home students and £23,220 for full-time international students for the academic year 2024-25.
• Entry requirements: Second-class honors degree (2:2 or above) from a UK university, or an equivalent international qualification.
• International students requiring a visa should apply for full-time courses.

Full-time home students: £14,850 per year Full-time international students: £23,220 per year