Business Analytics

Program Overview

Birkbeck's Business Analytics BSc (Hons) equips students with practical skills and knowledge in data analysis, statistical modeling, and programming. Through a combination of lectures, seminars, and lab sessions, students gain expertise in applying analytical techniques to real-world business problems. The program prepares graduates for careers in various industries, including finance, healthcare, and consulting, as business analysts, data analysts, and other analytics-related roles.

Program Outline

Degree Overview:

This course is designed to equip students with the core skills and knowledge needed to pursue a career in the expanding field of business analytics. The program focuses on teaching practical skills using industry-standard software to apply analytical techniques. With a foundation in big data and business analytics, core modules cover data mining, decision-making, and programming. The program also contextualizes business analytics within key business areas like marketing, operations, and finance.

Outline:

The program consists of a combination of lectures, seminars, and lab-based sessions. The curriculum covers a wide range of topics, including:

• Data analysis and visualization
• Statistical modeling
• Machine learning
• Programming languages (R, Python)
• Business intelligence
• Data mining
• Decision-making
• Marketing analytics
• Operations analytics
• Financial analytics
Students will also have the opportunity to complete a final-year project, which allows them to apply their learning to a real-world problem.

Assessment:

Assessment is a combination of coursework, group work, presentations, and a final project report. There are no formal examinations in this program.

Teaching:

Teaching is delivered by a team of experienced academics and industry professionals. The program uses a variety of teaching methods, including lectures, seminars, workshops, and online resources.

Careers:

Graduates of this program can pursue careers in a variety of industries, including finance, healthcare, public sector, consulting, and marketing. Possible career paths include:

• Business analyst
• Data analyst
• Digital marketing analyst
• Business analytics consultant
• Research analyst
• Project manager
• IT project coordinator

Other:

• The program is offered on a full-time or part-time basis.
• Students can choose to study with or without a Foundation Year.
• The program is taught in the evening, making it ideal for students who are working or have other commitments.
• Birkbeck offers a comprehensive careers service to help students find jobs after graduation.
• The program is fully approved by the University of London.
• The program is accredited by the Association of Chartered Certified Accountants (ACCA).
• The program is recognized by the Chartered Institute of Management Accountants (CIMA).

Conclusion

The Business Analytics BSc (Hons) program at Birkbeck is a comprehensive and rigorous program that prepares students for a successful career in the field of business analytics. The program offers a strong foundation in theory and practice, and it provides students with the opportunity to gain hands-on experience using industry-standard software. This program is ideal for students who are interested in a challenging and rewarding career in business analytics.

Academic year 2024–25, starting October 2024 Full-time home students: £9,250 per year Full-time international students: £17,620 per year Academic year 2025–26, starting October 2025 To be confirmed Part-time home students: £6,935 per year Part-time international students: £13,215 per year Academic year 2025–26, starting October 2025 To be confirmed Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.