Building the Case for Sustainability

Program Overview

This two-day short course at Cranfield University equips participants with the knowledge and skills to build a compelling business case for sustainability initiatives. Led by Professor Philip Longhurst, the program covers topics such as valuation, reporting, influencing skills, and marketing, enabling participants to effectively communicate the value of sustainability to stakeholders. Concessions are available for multiple module bookings.

Program Outline

Outline:

• Objectives: Gain the knowledge and skills to present the business case for sustainability in your organization.
• Content:
• Reporting and valuation for shareholders
• Valuation and reporting (Talking to financial analysts and investors (eg chain analysis, cost benefit analysis)
• Investor relationship
• Make a case for investors' buying (using dragons den workshop format)
• How to present to the board
• Influencing skills
• Marketing
• Embedding natural capital (what is different from standard business case, what externalities to consider)
• Duration: Two days

Teaching:

• Methods: Interactive workshops and lectures
• Faculty: Professor Philip Longhurst

Other:

• Concessions:
• £2520 each module, if all 5 modules* are booked at the same time.
• £2720 each module, if 2+ modules* are booked at the same time.
• *within the Sustainability Leadership Programme.
• Location: Cranfield University, Bedfordshire, UK
• Cost: £2,920 (includes accommodation and meals).
• Next Course: Please enquire for course dates.

Additional Information:

• Focuses on developing the skills to present a compelling business case for sustainability initiatives.
• Participants learn how to communicate the value of sustainability to stakeholders, including investors, the board, and other decision-makers.
• Covers topics such as valuation, reporting, influencing skills, and marketing.
• Led by Professor Philip Longhurst, an expert in sustainability and business.
• Offers concessions for multiple module bookings.