| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-09-01 | - |
Program Overview
This two-year DipHE program equips students with the technical and creative skills to excel in the digital media industry. Through a combination of practical training, industry-led briefs, and academic instruction, graduates gain expertise in video content creation, editing, and distribution for broadcast and streaming platforms. The program fosters a collaborative and supportive learning environment, preparing students for successful careers as digital media creatives, broadcasters, editors, and more.
Program Outline
Degree Overview:
Overview:
This two-year, DipHE program trains you to become a digital media creative and equips you with the skills to deliver and distribute video content across platforms, including those used by businesses, governments, and charities. The program focuses on mastering the software and hardware required to be a valued member of the team in the fast-growing field of digital media, alongside the development of your creative abilities and understanding.
Objectives:
- Equip students with the technical skills and knowledge needed to excel in the evolving digital landscape.
- Help students develop a specialist and in-demand skillset while understanding the broader context of their expertise.
- Prepare students for careers in digital media or further studies.
Description:
This program offers a forward-thinking approach to education, preparing students for the demands of the digital media industry. The curriculum is designed by industry professionals and provides a concentrated learning experience to prepare you for employment or top-up study.
Outline:
Program Content:
- Development of creative and technical skills for digital media creation.
- Producing video content for broadcast and streaming platforms.
- Mastering industry-standard software and hardware.
- Learning the basics of small business development and freelance work.
- Understanding immersive technologies and their applications.
- Gaining experience through industry-led briefs and client interactions.
Structure:
- Two-year program with a mix of practical demonstrations, hands-on skill training, project creation, individual work, industry projects, and teamwork.
- Modules may vary slightly each year to maintain current content.
Course Schedule:
Year One:
- Video Creation and Edit for Social and Digital Media
- Video Edit
- Mobile, Media and Marketing
- Motion and Interactive Design
- Client Communications
- Video Shoot and Sound
Year Two:
- Immersive and Augmented Storytelling
- Creative Collaboration
- Planning and Pre-production
- Final Major Project
- End-to-End Content Creation
Individual Modules:
- Video Creation and Edit for Social and Digital Media: Focuses on combining creative and editing skills to produce professional-level video content.
- Video Edit: Provides a deeper understanding of video editing processes and terminology using industry-standard software.
- Mobile, Media and Marketing: Explores modern marketing in the mobile-first world and equips students with the skills to anticipate customer needs, create engaging content, and utilize social media effectively.
- Motion and Interactive Design: Teaches the visual elements and processes required for user journeys in web interactions and motion design, while combining this knowledge with narrative processes.
- Video Shoot and Sound: Provides hands-on experience in creating professional video content, including camera operation, lighting, focusing, and sound recording.
- Immersive and Augmented Storytelling: Introduces emergent technologies like virtual and augmented reality and their applications in various sectors, focusing on storytelling and creating engaging experiences.
- Creative Collaboration: Provides opportunities to work with students from other programs on industry-led briefs, fostering project management and communication skills.
- Planning and Pre-production: Covers essential aspects of pre-production, such as insurance, budgeting, health and safety, and risk assessment.
- Final Major Project: Offers a real-world experience by completing a live industry brief, showcasing your creative and technical skills.
- End-to-End Content Creation: Takes students through the entire process of creating an advertising video, from conception to delivery and distribution.
Assessment:
Assessment Methods:
The program utilizes a variety of assessment methods, including:
- Practical demonstrations and project work.
- Individual assignments and presentations.
- written exams.
- Participation and group work.
- Technical skills and proficiency in using software and hardware.
- Creativity and innovation in content creation.
- Critical thinking and problem-solving abilities.
- Communication and presentation skills.
- Teamwork and collaboration skills.
Teaching:
Teaching Methods:
The program uses various teaching methods to cater to diverse learning styles, including:
- lectures and seminars.
- practical workshops and demonstrations.
- Individual and group tutorials.
- guest lectures from industry professionals.
- Project-based learning.
Faculty:
The program is delivered by a team of experienced academics and industry professionals who are passionate about digital media and have a strong understanding of current trends and technologies.
Unique Approach:
The program boasts a unique approach that combines academic rigor with practical experience, preparing students for real-world challenges and opportunities in the digital media industry.
Careers:
Career Paths:
Graduates can pursue various career paths in the digital media industry, including:
- Broadcaster
- Editor
- Digital content producer
- Producer
- Marketing executive
- Social media specialist
Opportunities:
Graduates can find employment in various sectors, including:
- Broadcast media companies
- Production companies
- E-commerce companies
- Sports teams
- Government agencies
- Charities
- Advertising and marketing agencies
Career Outcomes:
The program aims to equip graduates with the skills and knowledge they need to secure successful careers in the digital media industry.
Other:
Industry Links:
The program has established links with a range of media organizations, including Channel 4, ITV, BBC Sport, and The Hut Group. This provides students with networking opportunities and potential career pathways.
Greater Manchester Institute of Technology (GMIoT):
As a partner in the GMIoT, the program offers students additional opportunities and benefits, such as access to industry events and activities.
Creative, Supportive Community:
The program fosters a collaborative and supportive learning environment where students can engage with peers and industry professionals.
University of Salford: A Summary
Overview:
The University of Salford is a public university located in Salford, Greater Manchester, England. It is known for its strong focus on practical learning and its close ties to industry. The university offers a wide range of undergraduate and postgraduate programs across various disciplines.
Student Life and Campus Experience:
The university provides a vibrant campus experience with a range of facilities and activities for students. These include:
Accommodation:
The university offers a variety of accommodation options, including on-campus residences and private apartments.Sports Centre:
Students can stay active and healthy by joining the university's sports centre, which offers a wide range of activities.Clubs and Societies:
Students can join a variety of clubs and societies to meet new people and pursue their interests.Library:
The university library provides students with access to a wide range of resources, including books, journals, and online databases.Cafe and Dining:
The campus has several cafes and dining options for students to enjoy.Key Reasons to Study There:
Practical Learning:
The university emphasizes practical learning, with many programs incorporating hands-on experience and industry placements.Industry Connections:
The university has strong ties to industry, providing students with opportunities for internships, placements, and networking.Location:
The university is located in Salford, a vibrant city with easy access to Manchester city centre.Modern Facilities:
The university has invested in modern facilities, including a state-of-the-art sports centre and a new library.Other:
The university offers a variety of student support services, including academic advising, career counseling, and mental health support. It also has a strong commitment to research, with a focus on areas such as energy, healthcare, and technology.
Entry Requirements:
EU Home Students:
- GCSE English Language at grade C/level 4 or above (or equivalent) is required.
- Maths at grade C/4 or above (or equivalent) is preferred but not essential.
- Applicants must fulfill the GCSE entry requirements alongside one of the following:
- UCAS tariff points: 72 points
- A Level: 72 points
- BTEC Extended Diploma: MMP
- Scottish Highers: 72 points
- Applicants who do not meet the stated entry criteria may still be considered through the Salford Alternative Entry Scheme (SAES).
- Applicants will be directed to the appropriate SAES route based on their course.
- Assessment will be conducted through a review of prior learning or a formal test.
