BA (Hons) Fashion Image Making and Styling With Foundation Year
| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-09-01 | - |
Program Overview
This four-year program in Fashion Image Making and Styling equips students with the skills and knowledge to succeed in the fashion industry. Through a combination of lectures, seminars, workshops, and practical projects, students explore fashion photography, styling, image editing, and the business of fashion. The program emphasizes individual style and creative exploration, preparing graduates for a diverse range of careers in the industry.
Program Outline
Degree Overview:
Objectives:
This program aims to provide students with a thorough understanding of the fashion image making and styling industry, equipping them with the necessary skills and knowledge to succeed in this field. The program aims to:
- Develop students' creative and technical skills in fashion photography, styling, and image creation.
- Equip students with the theoretical and practical knowledge required to work effectively within the fashion industry.
- Foster a collaborative and supportive learning environment where students can explore their own creative voices and develop their individual style.
- Prepare graduates for a successful career in a diverse range of roles within the fashion industry.
Description:
This four-year program combines a one-year foundation year with a three-year BA (Hons) degree in Fashion Image Making and Styling. The foundation year provides students with a strong foundation in the essential principles of art, design, and media, preparing them for the more specialized study of fashion image making and styling. The BA (Hons) degree delves deeper into the subject, providing students with a comprehensive understanding of the creative and technical aspects of the field. Through a combination of lectures, seminars, workshops, and practical projects, students will explore various aspects of fashion image making and styling, including:
- Fashion photography techniques
- Styling concepts and approaches
- Image editing and manipulation
- Fashion marketing and branding
- The history and theory of fashion
- The business of fashion
Other:
This program is unique in its contemporary approach, emphasizing the importance of individual style and creative exploration. Students will have the opportunity to collaborate with industry professionals, participate in live projects, and showcase their work in exhibitions and publications. This program is designed to prepare students for a successful career in a rapidly evolving industry, equipping them with the skills and knowledge to become innovative and influential leaders in the field of fashion image making and styling.
Outline:
Year 1:
- Introduction to Fashion Design
- Fashion Styling and Image Generation
- Fashion: Industry Practice Part 1
- Exploring Creative Contexts: Fashion
- Introduction to Pattern Cutting and Construction Techniques
- Fashion Illustration
Year 2:
- Styling and Image Making Specialism
- Techniques in Fashion Photography
- Industry Practice Part 1: Fashion Image Making & Styling
- Responding to Creative Contexts: Fashion
- Styling and Image Making: Comparative Shoot
- Work Placement - FIMS
Year 3:
- Create and Research for an External Brief
- Styling and Image Making in Professional Context
- Negotiated Major Project
- Portfolio Module
- Independent Research Project: Business Practice for Fashion Image Making and Styling
- Independent Research Project: Visual Culture
Modules:
- Introduction to Fashion Design: This module provides a foundation in the key concepts and processes of fashion design, exploring the relationship between design, technology, and creativity.
- Fashion Styling and Image Generation: This module introduces students to the basic principles of fashion styling and image creation, covering topics such as research, concept development, and visual communication.
- Exploring Creative Contexts: Fashion: This module examines the social, cultural, and historical contexts of fashion, encouraging students to develop a critical understanding of the industry's impact.
- Introduction to Pattern Cutting and Construction Techniques: This module introduces students to the fundamental techniques of pattern cutting and garment construction, providing them with the practical skills required to create their own designs.
- Fashion Illustration: This module explores the role of illustration in fashion design, teaching students how to communicate their ideas through various drawing techniques.
- Styling and Image Making Specialism: This module delves deeper into the specialization of fashion image making and styling, focusing on developing students' technical skills and creative vision.
- Techniques in Fashion Photography: This module provides students with hands-on experience in fashion photography, covering technical aspects such as lighting, composition, and camera operation.
- Industry Practice Part 1: Fashion Image Making & Styling: This module offers a closer look at the practical realities of working in the fashion image making and styling industry, including client relations, budgeting, and project management.
- Responding to Creative Contexts: Fashion: This module encourages students to critically analyze and respond to contemporary issues and trends in the fashion industry, developing their own unique perspectives.
- Styling and Image Making: Comparative Shoot: This module challenges students to create a fashion editorial shoot for two contrasting magazines, honing their skills in concept development, styling, and image making.
- Work Placement - FIMS: This module provides students with an opportunity to gain practical experience in the industry through a work placement with a fashion brand, publication, or other relevant organization.
- Styling and Image Making in Professional Context: This module focuses on the production process of fashion image making and styling, covering topics such as budgeting, casting, location scouting, and art direction.
- Negotiated Major Project: This module allows students to define and pursue a self-directed project in fashion image making and styling, culminating in the creation of a major body of work that showcases their skills and creativity.
- Portfolio Module: This module guides students through the process of developing a professional portfolio of their best work, preparing them for the job market or further study.
- Independent Research Project: Business Practice for Fashion Image Making and Styling: This module provides students with the opportunity to conduct in-depth research on a specific aspect of business practice within the fashion image making and styling industry.
- Independent Research Project: Visual Culture: This module allows students to explore a specific area of visual culture in relation to fashion, deepening their understanding of the industry's broader context.
Assessment:
Assessment methods vary depending on the specific module, but may include:
- Coursework: This includes assignments, projects, and presentations that demonstrate students' understanding of the module content and their ability to apply their skills.
- Examinations: Some modules may include written or practical examinations to assess students' knowledge and understanding of key concepts.
- Portfolio: Students will develop a professional portfolio of their work throughout the program, which will be assessed for its quality, originality, and presentation.
- Practical projects: Many modules require students to complete practical projects, such as fashion shoots, styling concepts, or design portfolios. These projects provide opportunities for students to showcase their skills and creativity.
Teaching:
The program is delivered by a team of experienced and passionate lecturers, demonstrators, and industry professionals. The teaching methods include:
- Lectures: These provide students with a foundational understanding of key concepts and theories.
- Seminars: These encourage discussion and critical analysis of course topics.
- Workshops: These offer practical exercises and hands-on experience in specific skills.
- Tutorials: These provide individualized support and feedback to students.
- Guest lectures: Industry professionals are invited to share their expertise and insights with students.
- Studio work: Students have access to dedicated studio spaces equipped with industry-standard equipment and resources.
Careers:
Graduates of this program are equipped with the skills and knowledge to pursue a variety of careers in the fashion image making and styling industry, including:
- Fashion photographer
- Stylist
- Creative director
- Visual merchandiser
- Publisher
- Art director
- Model scout
- Fashion journalist
- Marketing specialist
- Brand manager
- The program emphasizes the importance of individual style and creative exploration, encouraging students to develop their own unique voice and vision.
- The program offers a supportive and collaborative learning environment, fostering a sense of community among students and faculty.
