| Program start date | Application deadline |
| 2024-01-01 | - |
Program Overview
The Professional Practice program at the University of Salford equips students with essential skills for success in the creative industries. Through workshops, lectures, and practical projects, participants develop expertise in grant writing, project management, conference organization, and digital profile building. The program provides opportunities for archival research, work experience, and career guidance, preparing graduates for a range of roles in the creative sector.
Program Outline
Professional Practice (Level 7, 30 credits) - Extensive Breakdown
Degree Overview:
Objectives:
- Equip you with research and professional skills needed to succeed in the creative industries, including grant writing, project management, conference organization, and digital profile building.
- Offer opportunities for archival research and work experience through local library, museum, and arts organization visits.
- Provide guidance on career development through industry and guest-expert speaker sessions.
Program Description:
This program focuses on developing essential professional skills for those working in or aspiring to work in creative industries. Through workshops, lectures, seminars, and independent study, you'll gain practical knowledge and experience in areas such as:
- Project Management: Develop the skills required to plan, execute, and manage creative projects effectively.
- Conference Organisation: Gain the knowledge and ability to organize and run successful conferences and events within the creative sector.
- Building an Online Digital Profile: Understand how to create and manage a strong online presence through portfolio websites and social media platforms.
Outline:
Content and Structure:
The program consists of a combination of regular workshops, lectures, seminars, and independent study. The content is designed to equip you with the necessary professional skills and knowledge to thrive in the creative industries.
Modules:
- Professional Skills for Creatives: This module provides a foundation in essential professional skills needed for success in the creative industries, including project management, financial planning, marketing, and self-promotion.
- Creative Research: This module focuses on developing your research skills and applying them to your creative practice. You will learn how to conduct effective research, analyze data, and present your findings in a clear and concise manner.
- Creative Project Management: This module delves into the intricacies of project management within a creative context. You will gain practical skills in planning, budgeting, scheduling, risk assessment, and team management, all with a focus on delivering successful creative projects. This includes creating and managing a professional portfolio website, utilizing social media effectively, and developing personal branding strategies.
- Creative Entrepreneurship: This module equips you with the knowledge and skills needed to start and run your own creative business. You'll learn about business planning, marketing strategies, financial management, and legal aspects of entrepreneurship in the creative sector.
Course Schedule:
The course typically runs for one semester and starts in January. The exact schedule, including the timings and locations of workshops, lectures, and seminars, is provided closer to the start of the program.
Assessment:
Assessment methods:
- Assignments: Throughout the program, you will complete individual and group assignments related to the modules you undertake.
- Presentations: You may be required to deliver individual or group presentations on your research findings or project work. These presentations provide opportunities to demonstrate your communication and presentation skills.
- Reflective Journal: Maintaining a reflective journal throughout the program allows you to track your progress, document your learning experiences, and critically reflect on your development.
- Portfolio: You will develop a professional portfolio showcasing your creative work and skills, which will be assessed as a final submission.
- Participation: Active engagement in class discussions, workshops, and seminars is also considered during the assessment process.
Assessment criteria:
Assignments, presentations, and portfolio submissions are assessed based on criteria that include:
- Knowledge and understanding: Demonstrating a thorough understanding of the key concepts covered in the modules.
- Analysis and application: Applying your knowledge to practical situations and critically analyzing different approaches.
- Communication and presentation skills: Effectively communicating ideas, both written and verbally, in a clear, concise, and engaging manner.
- Originality and creativity: Demonstrating your own creative vision and originality in your work.
- Professionalism: Presenting your work in a professional manner, including proper formatting and referencing.
Teaching:
Teaching Methods:
- Interactive workshops: Hands-on workshops provide a platform to explore concepts through practical exercises and group activities.
- Engaging lectures: Lectures introduce key theories and concepts, often accompanied by relevant case studies and examples.
- Thought-provoking seminars: Smaller group seminars facilitate in-depth discussions, collaborative learning, and critical analysis.
Faculty:
The program is taught by experienced professionals from the creative industries and academic staff with expertise in their respective areas. Faculty members bring real-world experience and insights to the classroom, ensuring a stimulating and relevant learning environment.
Unique Approaches:
The program is designed to be highly practical, focusing on developing your skills and knowledge through active participation, real-world projects, and collaboration with industry professionals. Opportunities for networking and building connections within the creative sector are actively encouraged.
Careers:
Potential career paths:
The Professional Practice module equips graduates with the skills and knowledge to pursue various career paths within the creative industries. These include:
- Project Manager: Plan and manage creative projects from conception to completion.
- Arts Administrator: Manage the day-to-day operations of arts organizations, theaters, museums, or galleries.
- Freelance Creative Practitioner: Establish and run your own freelance business within the creative field.
- Marketing and Communications Manager: Develop and execute marketing and communication strategies for creative organizations or individuals.
- Event Organizer: Plan and manage creative events, such as conferences, workshops, or exhibitions.
Career Opportunities:
The University of Salford has strong industry links, providing students with access to potential job opportunities within the creative sector.
- The program is ideal for graduates in the humanities who wish to specialize in creative industries or pursue further postgraduate studies.
- International applicants require proof of English proficiency, typically an IELTS score of 6.5 with no element below 5.5.
- The program may include visits to local libraries, museums, and arts organizations for work experience and archival research opportunities.
- Guest speakers from industry and professional bodies offer valuable insights and career guidance to students.
