DipHE Social Media Content Creation

Program Overview

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The DipHE in Social Media Content Creation at the University of Salford equips students with the skills and knowledge to become successful social media content creators. The two-year program focuses on producing, delivering, and distributing content across different platforms and industries, including business and culture. Students learn to confidently create content using various equipment and software, and gain a thorough understanding of social media practices and regulations. The program also prepares students for self-employment or further studies.

Program Outline

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Degree Overview:

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Program Aims:

• The DipHE in Social Media Content Creation aims to provide students with the knowledge and skills required to become successful social media content creators.
• The program focuses on producing, delivering, and distributing content across different technology platforms and industries, including business and culture.
• The curriculum is designed to provide students with a thorough understanding of social media practices and regulations.
• The program also equips students with the necessary skills to run a small business as a freelancer, including basic budgeting, accounting, VAT, and other essential tools.
• Students learn to confidently create content using various equipment, including cameras, sound recording devices, and editing software.

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Overview:

• This two-year program prepares graduates for self-employment, employment, or further top-up studies.
• The curriculum is structured around industry insights and real-world relevance to equip students with the skills and knowledge sought out by employers in a rapidly evolving industry.
• The DipHE program offers an alternative to a full three-year undergraduate degree, providing valuable skills and experience within a shorter timeframe.

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Outline:

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Structure and Schedule:

• The program is a full-time course spanning across two years.
• Part-time options are also available, with fees calculated pro rata.

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Courses & Modules:

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Year One:

• Video Shoot and Sound: This module covers the techniques of video production, including camera operation, lighting, focus, and sound recording.
• Video Edit: This module delves into the video editing process, focusing on workflow and terminology, and utilizes the footage captured in "Video Shoot and Sound" for practical application.
• Mobile, Media, and Marketing: This module explores mobile-first marketing, customer behavior and communication, and content creation for audience engagement across social media platforms.
• Client Communications: This module equips students with communication and client nurturing skills, focusing on understanding, articulating, and interpreting live briefs and delivering appropriate content while adhering to deadlines.
• Video Creation and Edit for Social and Digital Media: This module integrates the previously acquired skills in shooting and editing, providing an opportunity to practice a complete video production cycle to a professional standard.

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Year Two:

• Podcast Creation and Edit: This module offers in-depth training in podcast creation, editing, and distribution.
• Creative Collaboration: This module facilitates teamwork and collaboration across disciplines, engaging students in industry-led project briefs, developing project management, and professional communication skills.
• Final Major Project: This module offers a real-world experience, engaging students in a live industry brief to showcase their creative and digital media skills.

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Assessment:

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Assessment methods:

• The specific assessments for each module may vary, but the program typically employs a range of assessment methods, including:
• Individual projects and assignments
• Group projects
• Portfolios
• Practical demonstrations of skills
• Oral presentations

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Teaching:

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Teaching methods:

• The program utilizes a blend of teaching methods to cater to different learning styles, including:
• Interactive lectures and seminars
• Practical demonstrations
• Workshops
• Hands-on project work
• Individualized instruction and guidance

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Faculty:

• The program is delivered by a team of academics, industry professionals, and experts, who actively participate in shaping the curriculum, providing real-world insights, and offering professional development opportunities.
• Industry connections extend across commercial, public, and non-profit sectors, enriching the program with diverse perspectives and collaborations.

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Careers:

• Graduates of the program are equipped for diverse employment opportunities across various industries and job options.
• Potential employers include, but are not limited to:
• Marketing departments of e-commerce companies
• Sports teams
• Public sector organizations
• Creative and marketing agencies
• Online companies like Rental Cars, The Hut Group, AO.com, Money Supermarket, Beauty Bay, AutoTrader, and Missguided
• Sports organizations including BBC Sport, Manchester United, Liverpool FC, and Manchester City
• Major broadcasters such as BBC, Channel 4, and ITV
• Government organizations
• Police forces
• Major charities

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Other:

• The course is offered through the Salford School of Arts, Media, and Creative Technology.

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Additional notes:

• The specific modules offered may vary slightly from year to year depending on factors like student enrollment, and modules cannot be guaranteed for each year.
• The University of Salford strives to ensure that students can choose their preferred options, but this cannot always be guaranteed.

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Full-time home 2024/25 £8,500.00per year Part-time 2024/25 The part time fee is calculated on a pro rata basis Full-time home 2025/26 £9,250.00per year