Program Overview
The CGS Communication graduate certificate from UAlbany enhances understanding of communication processes in organizations and businesses. It offers specializations in organizational communication and strategic communication, providing advanced knowledge and skills for professionals seeking to excel in today's digital environment. The program is delivered entirely online, offering flexibility and convenience for working professionals. Graduates are prepared for careers in communication management, public relations, social media marketing, and more.
Program Outline
It allows you to specialize in either organizational communication or strategic communication, depending on your interests and career goals.
The program is entirely online, offering flexibility and convenience for working professionals.
Objectives:
- Organizational Communication: Understand organizational communication theory and research to analyze and solve communication problems within business contexts.
- Strategic Communication: Apply strategic communication theory and research to design and evaluate effective communication practices for engaging audiences in various social contexts.
Program Description:
This graduate certificate provides advanced knowledge and skills in communication, equipping you to excel in today's dynamic and digital environment. The program focuses on critical communication theories, research methods, and practical application through case studies and real-world projects.
Outline:
Organizational Communication:
- Communication & Culture Across Organizational Contexts: Explores the impact of culture on organizational communication within diverse settings.
- Communicating Globally: Focuses on effective communication strategies for a globalized business environment.
- Interaction in Institutional Contexts: Examines communication dynamics within various institutional settings.
- Communication, Work, and Organizational Life: Analyzes the role of communication in shaping work experiences and organizational culture.
- Leadership Communication: Develops effective communication skills for leading and motivating others in organizational contexts.
- New Media and Engagement: Explores the use of new media technologies for effective audience engagement.
- Risk and Crisis Communication in the Public Interest: Develops strategies for managing communication during crises and mitigating risks.
Careers:
This program prepares graduates for a variety of careers in communication, including:
- Organizational Communication: Communication Manager, Internal Communications Specialist, Change Management Consultant, Human Resources Manager, Training and Development Specialist.
- You can apply all credits earned in this program towards a Master's degree in Communication at UAlbany.
