Graduate Diploma in Communication (Public Sector)

Program Overview

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The Graduate Diploma in Communication (Public Sector) from SIT2LRN equips professionals with advanced communication skills tailored to the public sector environment. Through a blended learning approach, students develop expertise in media relations, crisis management, and community engagement, preparing them for leadership roles in local government and beyond. The program emphasizes practical application and research, empowering graduates to effectively manage communications and protect organizational reputation.

Program Outline

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Graduate Diploma in Communication (Public Sector) - SIT2LRN Distance Learning

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Degree Overview

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#Overview

The Graduate Diploma in Communication (Public Sector) is designed to equip graduates with the necessary skills and knowledge to effectively manage communications within the public sector environment. This program is ideal for communications professionals who want to specialize in local government and work at a higher level.

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#Objectives

• Develop advanced communication skills for the public sector.
• Understand the local government environment and its communication needs.
• Manage communications during positive and adverse situations.
• Effectively engage with communities and manage events.
• Protect the organization's image during crises.
• #Program Description
This program focuses on building a strong theoretical foundation in communication practices and applying them to real-world scenarios in the public sector. Graduates will develop the critical thinking and analytical skills needed to plan, strategize, and execute successful communication campaigns. The program delves into crucial topics like:
• Media relations and engagement
• Crisis and emergency communication
• Political communication and the local government environment
• Communication law and ethics
• Online and emerging communication technologies
• Leadership, influence, and relationship building
The curriculum balances theoretical knowledge with practical experience, allowing students to refine their communication skills through case studies, simulations, and real-world projects.

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Outline

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#Program Content

The Graduate Diploma in Communication (Public Sector) consists of two types of papers: core and elective.

• Core Papers (30 credits):
• BPC235 Communication Strategy - Public Sector (15 credits)
• BPC230 The Political Environment (15 credits)
• BPC240 Communication Law and Ethics (15 credits)
• Elective Papers (30 credits): Choose two from the list below:
• BPC328 Advanced Media Studies (15 credits)
• BPC350 Online and Advanced Technologies (15 credits)
• BPC313 Crisis and Emergency Communication (15 credits)
• MGT709 Relationships, Influence and Leadership (15 credits)
• Compulsory Papers (45 credits):
• BPC302 Research Methodology (15 credits)
• BPC710 Research Project (30 credits)

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BPC302 Research Methodology

focuses on developing research skills and preparing students for their final research project.

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BPC710 Research Project

allows students to delve deeper into a specific area of communication theory or practice, integrating the knowledge gained throughout the program.

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Assessment

The program utilizes various assessment methods to evaluate student learning and progress. These include:

• Assignments: Essays, reports, case studies, and other written pieces.
• Presentations: Individual and group presentations to showcase communication skills and critical thinking.
• Examinations: Online exams to assess understanding of key concepts and theories.
• Research Project: An in-depth research project demonstrating advanced research skills and critical analysis.

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Teaching

The program is delivered through a blended learning approach, combining online modules and self-paced study with interactive sessions and live webinars. This delivery mode allows for flexibility and caters to students with varying learning styles and schedules. Students have access to dedicated facilitators who provide guidance and support throughout their studies. The program also features guest lecturers and industry experts who share their real-world experiences and insights.

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Careers

Graduates of the program are well-equipped for diverse career opportunities in the public and private sectors. They can pursue roles like:

• Communication Advisor
• Public Relations Specialist
• Media Liaison Officer
• Event Manager
• Policy Analyst
• Community Engagement Officer
Graduates can also utilize their acquired skills and knowledge to advance their careers within existing communication roles within the public sector.

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Other

The program is offered by SIT2LRN, the distance learning arm of the Southern Institute of Technology (SIT). SIT2LRN offers flexible study options that cater to students across New Zealand and the world. To be eligible for the program, applicants should possess a Bachelor's degree or equivalent professional or educational experience.