Electrical Short Courses and Examinations

Program Overview

The Bachelor of Applied Management (Event Management major) is a 4-year program that equips students with the skills and knowledge to manage and deliver events across diverse contexts. The program emphasizes critical thinking, problem-solving, and practical application through real-world projects and industry collaborations, preparing graduates for a wide range of event management roles in various sectors.

Program Outline

Bachelor of Applied Management (Event Management major)

Degree Overview:

This 4-year program prepares individuals for careers in the fast-paced and dynamic events industry. It equips students with the essential skills and knowledge necessary to manage and deliver a variety of events across diverse contexts. The program fosters critical thinking, problem-solving, and decision-making abilities while emphasizing practical application through real-world projects and industry collaborations.

Objectives:

• Develop a deep understanding of the event management landscape, encompassing event theory, planning, execution, and evaluation.
• Gain expertise in event concepts, design, logistics, budgeting, marketing, and risk management.
• Honing critical communication, interpersonal, and teamwork skills necessary for effective event leadership.
• Cultivate professional connections and experience through industry placements and internships.
• Prepare graduates for a diverse range of event management roles across various sectors.

Outline:

Year 1:

• Core Management Concepts
• Introduction to Event Management
• Event Marketing and Communications
• Event Logistics and Operations
• Introduction to Financial Management
• Business Communication
• Introduction to Human Resource Management
• Marketing Principles
• Event Industry Study Tour

Year 2:

• Event Production and Design
• Event Risk Management
• Event Budgeting and Finance
• Legal Aspects of Event Management
• Sustainable Event Management
• Event Technology
• Human Resource Management for Events
• Consumer Behavior

Year 3:

• Event Leadership and Development
• Strategic Event Management
• Event Sponsorship and Partnerships
• Event Research Methods
• Creativity and Innovation in Event Management
• Internship (or Industry Project)
• Marketing Management
• Project Management

Year 4:

• Event Management Capstone Project
• Event Management Consultancy Project
• Event Management Elective (choice from a range of specialized topics)
• International Business
• Strategic Management
• Event Management Research Project (optional)

Assessment:

Assessment methods vary across modules and can include:

• Assignments (individual and group)
• Presentations
• Portfolios
• Case studies
• Exams
• Industry project reports
• Research papers

Teaching:

Students benefit from a blend of teaching methods, including interactive lectures, seminars, workshops, guest speaker presentations, and industry visits. The program features:

• Dedicated teaching staff with extensive industry experience and research expertise.
• Small class sizes for personalized attention and active interaction.
• Access to state-of-the-art facilities, technology, and resources, including event planning software and simulation tools.
• A strong emphasis on practical application of theoretical knowledge through case studies, simulations, and real-world projects.

Careers:

Graduates of this program are equipped to pursue diverse event management careers across industries, including:

• Event planning companies, agencies, and organizations
• Conference and exhibition centers
• Government bodies and NGOs hosting public events
• Festival and cultural organizations
• Sports clubs and entertainment businesses
• Hospitality and tourism industry
• Marketing and public relations firms
• Event consultancy and freelance work

Other:

• The program offers a flexible approach, enabling students to study full-time or part-time, according to their individual preferences and commitments.
• Students have opportunities to participate in national and international events, gaining valuable practical experience and networking connections.
• Graduates are well-positioned to pursue postgraduate studies in related fields, such as event management, tourism, or business administration.