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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Diploma
Major
Electrical Technology | Electrical Engineering
Area of study
Engineering
Course Language
English
About Program

Program Overview


The Bachelor of Professional Communication (BPC) at Southern Institute of Technology is a three-year program that equips students with the skills and knowledge for communication roles in diverse industries. It covers communication theory, writing, editing, public speaking, digital communication, and more. Students can specialize in Public Sector or Corporate Sector Communication, and the program offers flexible study options, industry engagement, and career opportunities in fields such as public relations, marketing, and journalism.

Program Outline


Bachelor of Professional Communication


Degree Overview:

The Bachelor of Professional Communication (BPC) is a three-year program offered by the School of Business at the Southern Institute of Technology (SIT). This program provides students with the knowledge and skills necessary to work effectively in a variety of communication-related roles across diverse industries.


Objectives:

  • Develop strong writing, editing, and communication skills.
  • Gain a comprehensive understanding of communication theory and research.
  • Learn how to analyze the communication needs of different audiences.
  • Develop critical thinking and problem-solving skills.
  • Understand the ethical and social implications of communication in different contexts.

Outline:

The BPC program consists of eight semesters, each with a variety of core and elective courses. The program covers a wide range of topics, including:

  • Communication theory and research
  • Professional writing and editing
  • Public speaking and presentation skills
  • Intercultural communication
  • Digital communication and social media
  • Visual communication and design
  • Media and society
  • Marketing and public relations
  • Students can choose to specialize in one of two areas:
  • Public Sector Communication:
  • This specialization focuses on communication in the public sector, including government, non-profit organizations, and community groups.
  • Corporate Sector Communication:
  • This specialization focuses on communication in the private sector, including corporations, small businesses, and marketing agencies.

Assessment:

The BPC program uses a variety of assessment methods, including:

  • Essays and assignments
  • Presentations
  • Exams
  • Group projects
  • Internships

Teaching:

The BPC program is taught by a team of experienced and qualified lecturers who are passionate about communication. The program uses a variety of teaching methods, including:

  • Lectures
  • Tutorials
  • Workshops
  • Guest speakers
  • Online learning

Careers:

Graduates of the BPC program have a wide range of career options, including:

  • Public relations officer
  • Marketing communications specialist
  • Content writer
  • Editor
  • Social media manager
  • Journalist
  • Communications advisor
  • Teacher
  • Trainer

Other:

The BPC program is a highly respected program that has been recognized by the Public Relations Institute of New Zealand (PRINZ) and the Australian Institute of Professional Communication (AIPC).

  • The program is offered full-time or part-time.
  • Students can choose to study on campus in Invercargill or online through SIT2LRN.
  • The program has a strong focus on industry engagement, with opportunities for students to complete internships and work on real-world projects.
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