New Zealand Diploma in Business (Level 6) (Marketing and Sales Strand)
Program Overview
The New Zealand Diploma in Business (Level 6) with a Marketing and Sales strand is a one-year full-time program that equips graduates with the knowledge and skills to succeed in various business contexts. The program covers core business principles and specialized marketing and sales modules, preparing graduates for careers in marketing, sales, and related fields. The program is delivered through a combination of lectures, tutorials, and practical assessments, and is designed to cater to both domestic and international students.
Program Outline
New Zealand Diploma in Business (Level 6) (Marketing and Sales Strand) - Invercargill campus
Degree Overview:
This one-year full-time diploma program aims to equip graduates with the business knowledge and skills required to succeed in various strategic business contexts across New Zealand. They will contribute to the achievement of business objectives through the ethical and inclusive application of knowledge and skills, adhering to the principles of the Treaty of Waitangi and embracing a multicultural environment. The program offers various strands enabling graduates to apply their business expertise in specialized strategic contexts.
Outline:
Course Content:
- HTM606 Financial Management for Business
- MAN631 Change Management
- MAN632 Operations Management
- MAN633 Human Resource Development
- MKT671 Consumer Behaviour
- MKT673 Integrated Marketing Communication
- MKT675 Marketing Management
- MKT676 Services Management & Marketing
Program Structure:
The program typically follows a semester-based structure with specific modules offered each semester.
Individual Modules:
- HTM606 Financial Management for Business: This module explores the fundamental principles of financial management in business operations. Students will learn how to analyze financial information, make investment decisions, manage working capital, and assess financial risks.
- MAN631 Change Management: This module examines various approaches to managing change within organizations. Students will gain insights into organizational development, stakeholder engagement, communication strategies, and resistance management.
- MAN632 Operations Management: This module delves into the principles of planning, organizing, and controlling production and service operations. Students will learn about process analysis, capacity planning, quality management, and supply chain management.
- MAN633 Human Resource Development: This module focuses on the development and implementation of human resource strategies within organizations. Students will explore talent management, employee training and development, performance management, and reward systems.
- MKT671 Consumer Behaviour: This module investigates the psychological and social factors influencing consumer decision-making. Students will delve into consumer research methods, understand consumer needs and motivations, and explore how marketing strategies can be adapted to target specific consumer segments.
- MKT673 Integrated Marketing Communication: This module focuses on the development and implementation of integrated marketing communication strategies. Students will learn how to utilize various marketing channels, including advertising, public relations, and social media, to achieve specific marketing objectives.
- MKT675 Marketing Management: This module explores the strategic planning and management of marketing activities within organizations. Students will learn how to conduct market research, analyze market opportunities, develop marketing plans, and evaluate marketing performance.
- MKT676 Services Management & Marketing: This module focuses on the specific marketing considerations for service industries. Students will learn about service quality management, customer relationship management, service innovation, and service marketing strategies.
Assessment:
The program utilizes a variety of assessment methods to evaluate student learning outcomes. These methods may include:
- Assignments
- Case studies
- Projects
- Examinations
- Presentations
- Participation
Teaching:
The program is delivered through a combination of lectures, tutorials, workshops, and case studies. Teaching staff are experienced professionals and academics with expertise in their respective fields. Students are encouraged to engage actively in their learning and participate in classroom discussions.
Careers:
Graduates of this program will be equipped with the knowledge and skills to pursue various career opportunities in marketing and sales, such as:
- Marketing Assistant
- Junior Account Manager
- Sales Representative
- Merchandiser
- Digital Marketing Assistant
Other:
The program is designed to cater to both domestic and international students. Students who successfully complete the program will be awarded the New Zealand Diploma in Business (Level 6) with a strand in Marketing and Sales.
