Graduate Certificate in Applied Marketing
| Program start date | Application deadline |
| 2024-02-12 | - |
| 2024-03-18 | - |
| 2024-06-24 | - |
| 2024-07-29 | - |
Program Overview
The Graduate Certificate in Applied Marketing from SIT2LRN is a blended learning program designed for working professionals and those seeking upskilling opportunities. It equips students with theoretical and practical knowledge in marketing, focusing on strategic planning, analysis, and implementation tactics. The program offers a flexible study schedule, experienced faculty, and career advancement opportunities in various industries and sectors.
Program Outline
Graduate Certificate in Applied Marketing (SIT2LRN Distance Learning)
Degree Overview
Objective:
The Graduate Certificate in Applied Marketing aims to equip students with theoretical and practical knowledge in Applied Marketing, enabling them to advance their careers or pursue further studies in this field. The program focuses on developing strategic planning, analysis, marketing skills, and implementation tactics, taking students' existing academic backgrounds or relevant work experience into consideration.
Program Description:
This program offers a blended learning approach, combining theoretical frameworks with practical application. It emphasizes soft skills for management, along with specific business knowledge, preparing graduates to excel in leadership roles within marketing environments. Through this program, you will learn to:
- Develop comprehensive marketing plans, promotional campaigns, and cost-effective budgets.
- Effectively solve problems independently and collaboratively within a team.
Key Features:
- Designed for working professionals and those seeking upskilling opportunities.
- Offered through convenient online learning, accessible on your schedule.
- Provides valuable skills and knowledge applicable to various industries and sectors.
- Allows for direct application of learnings within your current professional role.
Outline
Program Structure:
The program comprises four compulsory papers, each carrying 15 credits. Students can complete the program in one intake (17 weeks) through full-time study or up to three years part-time.
Course Schedule:
- Intake 1: 12 February - 07 June (Applications Close 29 January 2024)
- Intake 2: 18 March - 12 July (Applications Close 11 March 2024)
- Intake 3: 24 June - 18 October (Applications Close 10 June 2024)
- Intake 4: 29 July - 22 November (Applications Close 15 July 2024)
Individual Modules:
MGT602 (MGT201) Marketing Operations
(15 credits) This paper examines marketing activities in the context of quality and customer service, focusing on developing strategic approaches to achieve marketing objectives. Upon successful completion, you will be able to:
- Analyze the influence of quality and customer service on specific marketing activities.
- Assess impacts of quality and customer service on marketing mix decisions.
- Formulate marketing objectives and strategies for specific organizations.
- Develop quality standards and customer service strategies for marketing operations.
MGT704 (MGT304) Strategic Marketing Management
(15 credits) This paper provides a comprehensive understanding of strategic marketing relevant to contemporary organizations and markets. Upon successful completion, you will be able to:
- Critically analyze key principles of marketing strategy development and evaluate processes for successful implementation.
- Conduct strategic customer, market, and environmental analysis, including the application of scenario planning.
- Compare and contrast marketing strategies for new and growth markets, and assess strategies for hostile and declining markets.
- Critically discuss key emerging issues in modern-day marketing strategy.
MGT706 (MGT306) Reputation and Brand Management
(15 credits) This paper delves into the components of reputation and brand, exploring protection strategies in a political setting. Upon successful completion, you will be able to:
- Compare and contrast how corporate reputation is measured by various stakeholders.
- Critically examine the evolution of corporate reputation and analyze opportunities and challenges facing businesses in the digital age.
- Critically analyze a brand and its components to develop, justify, and evaluate brand protection strategies.
- Evaluate strategies to manage brands for continued growth and profitability, considering corporate social responsibility.
MGT720 Consumer Behaviour and Market Trends
(15 credits) This paper critically evaluates concepts and theories driving consumer behavior, the influence of socio-economic factors on consumer decision making, consumer responses to marketing and promotion trends, and how organizations can utilize consumer behavior trends to effectively market products or services. Upon successful completion, you will be able to:
- Critically evaluate concepts and theories underpinning consumer behavior.
- Assess the impact of group social and cultural influences on consumer behavior and decision making.
- Critically evaluate the effectiveness of various advertisements and promotions and their attempts to influence consumer behavior.
- Analyze trends in consumer behavior and apply them to the marketing of an actual product or service.
Assessment
Assessment Methods:
Assessments may include a combination of:
- Assignments
- Case studies
- Essays
- Presentations
- Exams
- Online quizzes
- Participation in online discussions
Assessment Criteria:
Assessments are evaluated based on:
- Content accuracy and relevance
- Depth of analysis and critical thinking
- Effective communication and presentation
- Proper citation and referencing
- Adherence to deadlines and academic integrity standards
Teaching
Teaching Methods:
The program utilizes a variety of teaching methods, including:
- Online lectures
- Interactive tutorials
- Case studies and simulations
- Group discussions
- Independent research and assignments
- One-on-one support from facilitators
Faculty:
The program is taught by experienced and qualified academics with expertise in marketing and related fields. The faculty is committed to providing personalized support and guidance to students throughout their studies.
Unique Approaches:
The program utilizes a blended learning approach, combining online delivery with interactive tutorials and personalized support.
Careers
Career Paths:
Graduates of the program have secured employment in various marketing roles across private and public sectors, including:
- Marketing Manager
- Marketing Specialist
- Brand Manager
- Product Manager
- Market Research Analyst
- Digital Marketing Specialist
- Social Media Manager
- Communications Officer
Career Opportunities:
The program prepares graduates for a wide range of career opportunities in various industries and sectors, including:
- Consumer goods
- Services
- Retail
- Tourism
- Education
- Healthcare
- Government
Career Outcomes:
Graduates of the program have reported increased job satisfaction, salary growth, and career advancement opportunities. The program equips them with the skills and knowledge to excel in dynamic and competitive marketing environments.
Other
Prerequisites:
- Undergraduate degree in any discipline or
- Mature student status (minimum 20 years old) with at least three years of relevant work experience.
English Language Requirements:
Non-native English speakers need to demonstrate proficiency through recognized tests like IELTS, TOEFL, or Cambridge English exams.
Study Load:
Full-time study involves completing 60 credits per intake. Part-time study allows for flexible enrollment based on individual commitments.
Cross Credit:
Students who completed the National Diploma in Business (Level 6) through SIT2LRN within the last five years may be eligible for cross credit.
- One credit equates to approximately 10 hours of study within an intake period.
- Students require a computer and reliable internet access.
- All communication occurs through SIT webmail.
- Course materials and assessments are accessible on the Blackboard learning environment.
- Facilitators provide email support during the enrolled intake period.
- Domestic and international fee options available.
- Online application process available.
Contact Information:
- SIT2LRN Distance Learning
- https://www.sit.ac.nz/Programmes/Graduate-Certificate-in-Applied-Marketing-SIT2LRN
Southern Institute of Technology (SIT)
Overview:
Southern Institute of Technology (SIT) is a tertiary education provider in New Zealand, dedicated to equipping students with the skills, knowledge, and experience needed for a wide range of subjects and qualifications.
Services Offered:
SIT offers a variety of services to students, including:
Campuses:
SIT has campuses in Invercargill, Queenstown, Gore, Christchurch (including the Music & Audio Institute of New Zealand - MAINZ), and online.Accommodation:
On-campus accommodation is available at Invercargill and Queenstown campuses.Library:
The Invercargill campus has a library with resources for students.Bookshop:
The Invercargill campus has a bookshop for purchasing textbooks and other materials.Childcare Centre:
The Invercargill campus has a childcare centre for students with young children.Student Support:
SIT provides various student support services, including academic support, health and wellbeing resources, and employment services.Scholarships:
SIT offers scholarships to eligible students.Zero Fees Scheme:
SIT offers a Zero Fees Scheme for eligible New Zealand domestic students, allowing them to study without paying tuition fees.Student Life and Campus Experience:
Key Reasons to Study There:
Zero Fees Scheme:
SIT's Zero Fees Scheme allows eligible students to study without paying tuition fees.Wide Range of Programs:
SIT offers a wide range of programs across various fields, including creative industries, hospitality, business, trades, technology, education, and more.Multiple Campuses:
SIT has campuses in various locations throughout New Zealand, offering students flexibility in choosing their study environment.Distance Learning:
SIT offers online learning options through its SIT2LRN Distance Learning platform.Academic Programs:
SIT offers a wide range of academic programs, including:
Creative Industries:
Art, Design & Photography, Audio Production, Film, Animation & Game Design, MAINZ, MusicHospitality, Hotel & Travel:
Hospitality, Travel, Tourism & Hotel ManagementBusiness, Commerce & Management:
Business & Commerce, Communications & PR, HR & Coaching, Marketing & Management, Project ManagementMASSAGE, NURSING, SOCIAL SERVICES, SPORT & EXERCISE:
Massage Therapy, Nursing, Social Services (including Mental Health), Sport & Exercise (including Postgraduate Health Sciences)Trades & Technology:
Architectural Technology, Automotive & Road Transport, Construction, Electrotechnology, Engineering, Health & Safety, JoineryEducation & Language:
Education, English Language, Māori Language & ArtsHair & Beauty:
Beauty Therapy & Makeup Artistry, HairdressingAgriculture, Environmental & Life Sciences:
Agriculture & Horticulture, Environmental Management, Veterinary Nursing, Animal Care & EquineInformation Technology:
Computing & ITOther:
SIT is part of Te Pūkenga – New Zealand Institute of Skills and Technology.
Entry Requirements:
Applicants must have obtained at least an undergraduate degree in any discipline. or be a mature student aged at least 20 years and supply evidence of at least three years relevant work experience. Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements. The Programme Manager will use this information to assess whether the applicant is likely to successfully complete the Graduate Certificate.
Language Proficiency Requirements:
Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following NCEA Level 3 with University Entrance, or an International Baccalaureate Diploma or Cambridge A- level qualification for which the teaching and assessment was conducted in English; or Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or Trinity College London Certificate in Teaching English to Speakers of Other Languages (CertTESOL);or Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in either New Zealand,,Australia,Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or Successful completion of a Bachelor's Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters' Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States or Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the two years preceding the proposed date of enrolment IELTS test - Academic score of 6 with no band score lower than 5.5 TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE) TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18) Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill. OET - Minimum of Grade C or 200 in all sub-tests NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic) Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42 Language Cert - C1 Expert International ESOL Written (LRW) PASS with no less than 25/50 in each skill and Spoken (S) PASS Trinity ISE - ISE II with no less than distinction in any band
