Digital Marketing MSc

Program Overview

Middlesex University's MSc Digital Marketing program equips students with industry-focused skills and knowledge to excel in the dynamic field of digital marketing. Through a blend of academic rigor and practical application, the program prepares graduates for leadership roles, fostering socially responsible and agile professionals capable of delivering compelling digital marketing strategies. With a focus on critical thinking, data analysis, and real-world industry experience, the program empowers students to become future-oriented and career-focused professionals.

Program Outline

Degree Overview:

Mission:

• To equip students with the latest industry-focused skills and knowledge in digital marketing.
• To develop socially responsible marketers who can adapt and innovate in diverse environments.
• To create agile and empathetic professionals capable of delivering compelling digital marketing strategies.

Objectives:

• Prepare graduates for leadership roles in the dynamic world of digital marketing.
• Integrate practical hands-on learning with industry-driven insights.
• Empower students to become future-oriented and career-focused professionals.
• Combines academic rigor with practical application of knowledge.
• Provides a unique practitioner-focused learning experience through residential programs and industry visits.
• Offers access to cutting-edge tools and platforms, including HubSpot, Hootsuite, Google Analytics, and others.
• Features a strong alumni network and extensive professional development opportunities.

Outline:

Structure:

• Delivered over one year full-time or two years part-time.
• Comprised of a total of 180 credits across various modules.

Course Schedule:

• Subjects focus on key areas such as consumer psychology, data analytics, branding, e-commerce, and growth-driven marketing.
• Each module focuses on critical thinking, analysis, and communication skills development.

Module Descriptions:

• Digital Marketing Strategy and Communications (15 credits):
Investigates digital marketing options, threats, and strategies for brand growth.
• Digital Marketing Applications: Trends and Tactics (15 credits):
Explores global digital marketing trends, platforms, algorithms, and customer behavior.
• Branding in the Digital Age (15 credits):
Focuses on brand storytelling, personas, and influencers to develop brand value and customer engagement.
• Consumer Psychology (15 credits):
Analyzes consumer behavior patterns and motivations to optimize marketing strategies.
• Digital Marketing Analytics (15 credits):
Develops data analysis skills and applies them to measure digital marketing campaign performance.
• Practitioner Perspective (15 credits):
Provides a week-long off-campus residential experience with industry experts for practical insights and hands-on learning.
• Growth Driven Marketing with AI - Automation (15 credits):
Examines advanced techniques in search, app store optimization, and programmatic ads, emphasizing data-driven decision-making and AI integration.
• Entrepreneurship in the Digital Sector (15 credits):
Focuses on fostering entrepreneurial skills for careers in the digital sector, enabling students to leverage online technologies for success.
• Industry Placed Experience: Applied Digital Marketing (15 credits):
Optional placement opportunity to gain real-world experience in the digital sector.
• Creativity and Innovation in Digital Marketing (15 credits):
Explores the role of creativity and innovation in digital marketing across various aspects of consumer engagement.
• Research Methods & Dissertation (60 credits):
Culminates in an independent research project, where students conduct research, analyze data, and present their findings.
• eCommerce and Social Selling (15 credits):
Analyzes online buying behavior, social selling techniques, and strategies to optimize eCommerce experiences.

Assessment:

• Assessments are purely coursework-based, with no exams.
• Diverse assignments include essays, reports, presentations, and audits.
• Emphasis on authentically replicating real-world industry work and tasks.

Teaching:

• Experienced teaching staff with diverse industry expertise and professional experience.
• Blended learning approach encompassing online and face-to-face delivery.
• Emphasis on active learning through workshops, lectures, seminars, and interactive activities.
• Comprehensive virtual learning environment with additional resources for enhanced learning.
• Guest presentations by industry practitioners and experts to enrich the learning experience.

Careers:

• Program prepares graduates for diverse career paths in digital marketing, including:
• Digital Marketing
• Digital Analytics
• Entrepreneurship
• Content Marketing
• Social Media Executive
• Paid Media Executive
• Graduates are equipped to work across various industries, including:
• Start-ups
• Small family businesses
• Digital marketing agencies

UK students1 Full-time students: £13,350 Part-time students: £89 per credit Part-time students: £45 per dissertation credit International students2 Full-time students: £17,995 Part-time students: £120 per credit Part-time students: £60 per dissertation credit