Program start date | Application deadline |
2024-09-01 | - |
Program Overview
Middlesex University's MSc Digital Marketing program equips students with industry-focused skills and knowledge to excel in the dynamic field of digital marketing. Through a blend of academic rigor and practical application, the program prepares graduates for leadership roles, fostering socially responsible and agile professionals capable of delivering compelling digital marketing strategies. With a focus on critical thinking, data analysis, and real-world industry experience, the program empowers students to become future-oriented and career-focused professionals.
Program Outline
Degree Overview:
Mission:
- To equip students with the latest industry-focused skills and knowledge in digital marketing.
- To develop socially responsible marketers who can adapt and innovate in diverse environments.
- To create agile and empathetic professionals capable of delivering compelling digital marketing strategies.
Objectives:
- Prepare graduates for leadership roles in the dynamic world of digital marketing.
- Integrate practical hands-on learning with industry-driven insights.
- Empower students to become future-oriented and career-focused professionals.
- Combines academic rigor with practical application of knowledge.
- Provides a unique practitioner-focused learning experience through residential programs and industry visits.
- Offers access to cutting-edge tools and platforms, including HubSpot, Hootsuite, Google Analytics, and others.
- Features a strong alumni network and extensive professional development opportunities.
Outline:
Structure:
- Delivered over one year full-time or two years part-time.
- Comprised of a total of 180 credits across various modules.
Course Schedule:
- Subjects focus on key areas such as consumer psychology, data analytics, branding, e-commerce, and growth-driven marketing.
- Each module focuses on critical thinking, analysis, and communication skills development.
Module Descriptions:
- Digital Marketing Strategy and Communications (15 credits): Investigates digital marketing options, threats, and strategies for brand growth.
- Digital Marketing Applications: Trends and Tactics (15 credits): Explores global digital marketing trends, platforms, algorithms, and customer behavior.
- Branding in the Digital Age (15 credits): Focuses on brand storytelling, personas, and influencers to develop brand value and customer engagement.
- Consumer Psychology (15 credits): Analyzes consumer behavior patterns and motivations to optimize marketing strategies.
- Digital Marketing Analytics (15 credits): Develops data analysis skills and applies them to measure digital marketing campaign performance.
- Practitioner Perspective (15 credits): Provides a week-long off-campus residential experience with industry experts for practical insights and hands-on learning.
- Growth Driven Marketing with AI - Automation (15 credits): Examines advanced techniques in search, app store optimization, and programmatic ads, emphasizing data-driven decision-making and AI integration.
- Entrepreneurship in the Digital Sector (15 credits): Focuses on fostering entrepreneurial skills for careers in the digital sector, enabling students to leverage online technologies for success.
- Industry Placed Experience: Applied Digital Marketing (15 credits): Optional placement opportunity to gain real-world experience in the digital sector.
- Creativity and Innovation in Digital Marketing (15 credits): Explores the role of creativity and innovation in digital marketing across various aspects of consumer engagement.
- Research Methods & Dissertation (60 credits): Culminates in an independent research project, where students conduct research, analyze data, and present their findings.
- eCommerce and Social Selling (15 credits): Analyzes online buying behavior, social selling techniques, and strategies to optimize eCommerce experiences.
Assessment:
- Assessments are purely coursework-based, with no exams.
- Diverse assignments include essays, reports, presentations, and audits.
- Emphasis on authentically replicating real-world industry work and tasks.
Teaching:
- Experienced teaching staff with diverse industry expertise and professional experience.
- Blended learning approach encompassing online and face-to-face delivery.
- Emphasis on active learning through workshops, lectures, seminars, and interactive activities.
- Comprehensive virtual learning environment with additional resources for enhanced learning.
- Guest presentations by industry practitioners and experts to enrich the learning experience.
Careers:
- Program prepares graduates for diverse career paths in digital marketing, including:
- Digital Marketing
- Digital Analytics
- Entrepreneurship
- Content Marketing
- Social Media Executive
- Paid Media Executive
- Graduates are equipped to work across various industries, including:
- Start-ups
- Small family businesses
- Digital marketing agencies
UK students1 Full-time students: £13,350 Part-time students: £89 per credit Part-time students: £45 per dissertation credit International students2 Full-time students: £17,995 Part-time students: £120 per credit Part-time students: £60 per dissertation credit