Business Management (Marketing) (Top-up) BA Honours

Program Overview

This one-year intensive program at Middlesex University London equips individuals with specialized marketing expertise, focusing on developing skills for effective communication and strategic decision-making in diverse business environments. Graduates can pursue careers in various industries, with support for entrepreneurship and employability through the university's resources and partnerships. The program offers a range of optional modules and assessment methods, utilizing diverse teaching methods to enhance learning.

Program Outline

Degree Overview:

This one-year intensive program is designed for individuals who already hold a business foundation or HND qualification and want to gain specialized marketing expertise. The program focuses on developing the necessary skills and knowledge to thrive in various business environments and communicate effectively with commercial audiences.

Objectives:

• Develop expert marketing skills applicable to diverse businesses and companies.
• Gain a comprehensive understanding of key business functions and strategies for successful marketing campaigns.

Outline:

Year 1:

• Global and Cross Cultural Marketing: Introduces students to the theories and practices of global marketing, including cultural awareness and adaptation for successful business expansion.
• Services Marketing Management: Explores services marketing management from an operational perspective, emphasizing relevant concepts and techniques for the service industry.
• Strategic Management: Provides essential components of strategic analysis and develops the application of tools and techniques for strategic decision-making in organizations.
• Marketing Strategy and Implementation: Offers a comprehensive overview of strategic marketing concepts and practical tools for analyzing the marketing environment, developing marketing strategies, and implementing effective promotional activities.
• Optional Modules: Students can choose one from the following:
• Social Media and Viral Marketing:
Develops knowledge and skills in using social media and viral marketing strategies for effective promotion and engagement.
• Public Relations and Corporate Reputation Management: Explores the theory and practice of public relations, emphasizing the importance of managing corporate reputation and building positive relationships with stakeholders.
• New Venture Creation: Introduces students to the complexities of starting and developing a new business, including opportunity identification, business model development, resource acquisition, and business plan creation.
• Optional Modules: Students can choose one from the following:
• Research Project:
Offers the opportunity to conduct an independent research project, demonstrating the ability to design, conduct, and analyze research findings.
• Professional Communication: Develops understanding and application of professional communication strategies in various business settings.
• Fashion Marketing: Explores the application of marketing theory to the fashion industry, including cultural influences, business opportunities, and marketing proposal development.
• Marketing Consultancy Project: Provides real-world experience by working on a collaborative project with an external client, developing practical solutions and honing teamwork, communication, and problem-solving skills.

Assessment:

Assessment methods may include:

• Formal assessments: These can take the form of written exams, essays, presentations, or projects, typically conducted at the end of a module.
• Informal assessments: These can include quizzes, exercises, and class participation, providing feedback without impacting final grades.
• Reflective assignments: Analyzing work and setting goals through peer and self-evaluation.

Teaching:

The program utilizes diverse teaching methods, including:

• Lectures: Providing students with foundational knowledge and introducing key concepts.
• Workshops: Offering interactive sessions for practical skills development and application.
• Seminars: Engaging students in discussions, debates, and critical analysis of case studies.
• Independent study: Encouraging students to conduct individual research, complete assignments, and prepare for assessments.

Careers:

Graduates can pursue careers in various industries, including:

• Technocrats Middle East
• CosMedocs
• Western Union
• Dulsco, Emirates
• Noor Islamic Bank
• Consult AIV
• Jumbo Line
• Peprofac
• Barnard Marcus
• Kimberley Clark
Additionally, the MDXworks employability service helps students connect with internship, placement, and networking opportunities with over 1,000 industry partners in London and globally.
• The campus provides extensive facilities, including libraries, computer labs, and study spaces.