Place Branding MA

Program Overview

The Place Branding MA at Middlesex University London is a graduate program designed to equip professionals with the knowledge and skills to excel in the growing field of place branding. The program focuses on the holistic, creative, strategic, and practical aspects of promoting cities, regions, and countries. It is offered online via a flexible delivery format and features industry collaboration, a global focus, real-world application, and internship pathways. Graduates have diverse career opportunities in brand management, public relations, community engagement, and more.

Program Outline

Place Branding MA - Middlesex University London

Degree Overview:

The Place Branding MA is a graduate program designed to equip professionals with the knowledge and skills necessary to excel in the growing field of place branding. This program focuses on the holistic, creative, strategic, and practical aspects of promoting cities, regions, and countries.

Objectives:

• Equip graduates with the necessary expertise to work in diverse roles within the place branding industry.
• Provide professionals with further academic training, enhancing their skills and knowledge for career development.
• Deepen understanding of the challenges faced by cities, regions, countries, and neighborhoods in today's world.

Program Description:

The Place Branding MA is offered online via a flexible delivery format. Classes are held twice a week in real-time, allowing students to engage in both asynchronous and synchronous learning. The program features:

• Industry collaboration: Access to leading place branding professionals, firms, agencies, government bodies, and DMOs.
• Global focus: Taught by academics with extensive experience in diverse regions, including North America, Europe, Africa, and the UK.
• Real-world application: Opportunity to work on real-world client projects or briefs for academic credit.
• Internship pathways: Pathways to internships and work placements with renowned organizations like Bloom Consulting.
• Faculty expertise: Led by Dr. Giannina Warren, a renowned figure in the place branding field.

Outline:

The program consists of four core modules and a major project:

• Module 1: Place Branding Theories and Concepts
• Module 2: Place Brand Strategy Implementation
• Module 3: Stakeholders, Sustainability and Social Cohesion
• Module 4: Competitive Advantage, Creativity and the Central Idea
• Major Project: Research methods and project management, culminating in a significant research project, dissertation, or work placement.

Assessment:

Assessment for the Place Branding MA is purely project-based, consisting of essays, case studies, reports, strategic plans, and brand strategies.

Teaching:

• Experienced teaching team: Instruction delivered by academics with extensive expertise and professional experience.
• Structured weekly schedule: Clear, week-by-week schedule with online resources and pre-recorded lectures by leading experts.
• Online real-time classes: Live, interactive sessions twice a week, held at times accommodating diverse time zones.
• Expert-led discussions: Focused discussions on key weekly concepts, facilitated by the module leader.

Careers:

Graduates of the Place Branding MA have diverse career opportunities. Potential roles include:

• Brand managers
• Public relations specialists
• Community engagement officers
• Stakeholder managers
• Political and public administration roles
• Marketing positions in tourism, hospitality, and cultural institutions
• Roles in BIDs, local government, and development agencies
• Opportunities in advertising and PR agencies
• Roles in festivals, events, and public art development

Other:

• Middlesex University alumni are eligible for a 20% discount on the Place Branding MA program.
• The program content and modules are subject to change, ensuring students receive an updated and relevant curriculum.