BSc in Fashion Buying and Retail Management

Program Overview

This three-year program in Fashion Buying and Retail Management provides students with a comprehensive understanding of the retail industry. Graduates are equipped with the skills and knowledge to pursue careers in lead, supervisory, or management positions in retail stores or as specialists/analysts in corporate headquarters.

Program Outline

Outline:

Year 1

Semester 1

• Introduction to Fashion Buying and Retail Management
• Statistics and Data Analytics
• Personal, Professional, and Academic Skills 1
• The Fashion Retail Manager
• The Macro Business Environment

Semester 2

• Basic Excel
• Retail Marketing
• Market Pricing for Retail and Services
• Retail Consumer

Year 2

Semester 3

• Accounting for Retailers
• Marketing Research Fashion Forecasting
• Enterprise Skills
• Fashion Branding
• Introduction to Human Resource Management
• Advanced Excel
• Law
• Fashion Buying 2
• Online Retailing
• Employability Skills

Semester 4

• Merchandising
• Marketing Mix Decisions

Year 3

Semester 5

• Choose one of the following electives:
• Customer Relationship Management
• Retail Work Placement (with Log)
• Retail Entrepreneurship
• Retail Study Abroad (with Log)
• Fashion Retailing (with International Study Trip and Log)
• Global Fashion Landscape

Semester 6

• Choose one of the following electives:
• Customer Relationship Management
• Retail Work Placement (with Log)
• Retail Entrepreneurship
• Retail Study Abroad (with Log)
• Fashion Retailing (with International Study Trip and Log)
• Global Fashion Landscape

Careers:

• Graduates can pursue careers in lead, supervisory, or management positions at the retail store level.
• They can also pursue careers as specialists/analysts within a retail department or corporate headquarters, such as in Category Management, Buying and Merchandising, Key Account Management, and Sales/Marketing positions.
• Other possible careers include:
• General Retail Management
• Business ownership
• Fashion Buyer
• Fashion Retail Manager
• Fashion Influencer
• Visual Merchandising
• Logistics
• Sales / key account Manager Roles
• Completion of a Level 8 program will also enable students to undertake taught Masters programs or Masters degrees by Research at SETU Waterford or other third-level Colleges.

Other:

• The program includes an educational trip to Paris/London in the third year.
• Students have the option to pursue a work placement or study abroad in semester 5.
• A series of fashion seminars and lectures are delivered by industry leaders to keep students up-to-date on trends and industry developments.