Business Administration: Marketing and Communications

Program Overview

The Bachelor's degree in Business Administration: Marketing and Communications at Anglo-American University in Prague offers a concentration on marketing communications. The program is dually accredited, and graduates receive both an American and European BA degree. The curriculum focuses on developing students' communication and marketing abilities, preparing them for careers in advertising, public relations, and marketing.

Program Outline

Business Administration: Marketing and Communications at Anglo-American University in Prague

Degree Overview:

in Business Administration: Marketing and Communications is a 3-year program offered at Anglo-American University in Prague.

This dually accredited program awards both American and European Bachelor of Arts degrees for the price of one. The program emphasizes the role of communication and marketing in the 21st-century business world. Students develop their written and verbal communication skills, analyze buyer behavior, learn brand-building strategies, and conduct marketing analysis. Through real-life projects and internships, they gain valuable experience in the field.

• Focus on communication and marketing: Develop essential skills for success in the 21st-century business world
• Personalized education: Small class sizes and strong faculty-student interaction
• Real-life experience: Participation in commercial and non-profit projects, internship opportunities
• Preparation for international careers: Graduates are equipped to thrive in multinational environments

Outline:

Program structure:

• 3-year program: Students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses.
• Modules:
• General Education Module:
Introduces students to fundamental concepts in communication, economics, law, and humanities.
• Major Module: Covers core business administration topics like management, finance, marketing, and accounting.
• Concentration Module: Focuses specifically on marketing and communication, with courses in marketing research, brand management, consumer behavior, and strategic marketing analysis.

Careers:

Potential career paths, opportunities, and outcomes:

• Graduates are well-equipped for careers in various marketing and communication fields, including:
• Advertising account executive/manager
• Marketing communications executive/manager
• Sales promotion account executive/manager
• Social media assistant/executive/manager
• UX [user experience] designer
• Web content executive/manager
• Marketing analyst
• Market(ing) researcher (executive/manager)
• Marketing strategy manager
• Campaign manager
• Lead generator
• Marketing assistant
• Marketing executive
• Marketing manager (domestic/international/global)
• Public relations account executive/manager

Other:

• The program has a strong emphasis on internationalization, preparing graduates for careers in a globalized business environment.
• AAU boasts a diverse student body and faculty, creating a rich learning environment.

Financial Aid and Scholarships:

• AAU offers a wide range of scholarships, tuition discounts, and financial aid options to help make quality education more accessible.

Tuition EU: CZK 654 000 Tuition NON-EU: CZK 764 700