MA Tourism, Hospitality and Event Management

Program Overview

The MA Tourism, Hospitality and Event Management program at BSBI equips students with the knowledge and skills to thrive in these fast-growing industries. The program focuses on developing a globalized business perspective, providing students with the tools to succeed in a dynamic and international environment. Graduates will be prepared for managerial roles in relevant organizations around the world, with the necessary skills and knowledge to successfully manage teams, projects, and organizations in the tourism, hospitality, and event industries.

Program Outline

Degree Overview:

The program focuses on developing a globalized business perspective, providing students with the tools to succeed in a dynamic and international environment.

Objectives:

• To provide students with a comprehensive understanding of the tourism, hospitality, and event management industries.
• To develop essential management skills, including business strategy, operations management, project management, and cross-cultural leadership.
• To equip students with the ability to apply management and business concepts to the tourism, hospitality, and event industries.
• To foster problem-solving and decision-making skills, crucial for successful management in these sectors.
• All students have the option to learn the German language.
• The program incorporates the latest trends and practical techniques in management, ensuring students are equipped with contemporary knowledge and skills.
• Students will explore business theories and their real-world application, gaining a practical understanding of the concepts.
• By the end of the program, graduates will be able to apply their knowledge to solve problems, make informed decisions, and effectively manage organizations in the tourism, hospitality, and events sectors.

Outline:

Term 1-3:

• Topics:
• Marketing planning
• Strategic approaches in tourism and hospitality business
• Operational management
• Cross-cultural management
• Event management
• Entrepreneurship
• Academic research methods
• German language studies

Term 4:

• Focus: Research and preparation of a dissertation on a chosen topic.

Program Structure:

• Berlin: Teaching takes place Monday to Saturday with morning, afternoon, or evening sessions.
• Paris: Teaching takes place Monday to Friday with morning (9-1pm) and afternoon (2-6pm) sessions.
• All modules are offered and delivered 100% on campus.
• Students have additional access to course materials via the UCA platform.

Modules:

• Tourism and Hospitality Business Strategy
• Strategic Approach in Marketing Planning for Hospitality
• Hospitality Operations Management
• Event Management
• Cross Cultural Management
• International Project Management
• Entrepreneurship in Tourism and Events
• Business Decision Making for the Hospitality Industry
• Study Methods
• German Language Studies

Careers:

The program equips graduates with the necessary skills and knowledge to successfully manage teams, projects, and organizations in the tourism, hospitality, and event industries. The service provides specialized support and builds relationships with local and national employers to facilitate career advancement opportunities for graduates.

Other:

• The program is delivered in partnership with the University for the Creative Arts (UCA), a highly regarded creative institution in the UK.

Additional Notes:

• This program is offered in Berlin and Paris.
• The program price varies depending on the intake, city, and student status (EU or international).

• International students Price: €12,600
• EU students Price: €8,000
• International students Price: €13,250
• EU students Price: €8,450