BSc (Hons) Digital Marketing and Social Media
Program Overview
The BSc (Hons) Digital Marketing and Social Media program from BSBI and UCA equips students with the skills to become experts in digital marketing and social media. The program covers the fundamentals of digital marketing, social media, and business analytics, and offers a global perspective on marketing strategies and tactics. Graduates are well-prepared for careers in digital marketing, including roles such as Digital Marketing Manager, Social Media Manager, and Data Analyst.
Program Outline
BSC (Hons) Digital Marketing and Social Media (BSBI)
Degree Overview
The BSc (Hons) Digital Marketing and Social Media program, offered by Berlin School of Business and Innovation (BSBI) in partnership with the University for the Creative Arts (UCA), equips students with the skills to become experts in digital marketing and social media. The program is designed to meet the needs of the ever-evolving digital landscape and offers a global perspective on marketing strategies and tactics.
Key Objectives:
- Understand and apply the principles of digital marketing and social media.
- Develop advanced skills in data analysis, marketing communications, and creative content development.
- Acquire knowledge of international marketing strategies and tactics.
- Gain practical experience through internships and industry projects.
Program Description:
The program offers a comprehensive curriculum that covers the fundamentals of digital marketing, social media, and business analytics. Students will learn about the latest technologies and trends, develop strong analytical skills, and gain hands-on experience through real-world projects. The program also includes a strong emphasis on creativity and innovation, preparing students to become leaders in the digital marketing industry.
Outline:
The program is delivered over three years, with the option for a four-year international route that includes a foundation year. The curriculum covers the following modules:
Year 1
- Social Media: Contexts and Development
- Foundations of Marketing and Communications
- Economics for Business
- Business Seminar 1: Understanding Consumers
- Creative People and Organisations
- Understanding Trends and Forecasting
- Brand Identity
- Business Seminar 2: Business Analytics
- Introduction to the German language
Year 2
- Business Seminar 3: Professional Practice
- Critical Analysis with English for Academic Purposes 1
- Financial Management
- Critical Analysis with English for Academic Purposes 2
- Digital Marketing Analytics
- Creative Innovation
- Industry Lecture Series
- Behavioural Studies and Consumption
- Advance German language
Year 3
- Creative Business Start-up
- Games: Global Industry and Futures
- Business Seminar 4: Strategy and Decision Making
- Creative Leadership Lab
- Project/ Dissertation
- Business German language
Assessment:
Students are assessed through a variety of methods, including essays, presentations, case studies, and examinations. The program also includes a significant component of practical work, allowing students to demonstrate their skills and knowledge in real-world scenarios.
Teaching:
The program is taught by a team of experienced and qualified faculty members who are active researchers and industry professionals. The teaching methods are interactive and engaging, and students are encouraged to participate actively in class. The program also includes guest lectures from industry experts and opportunities for students to gain practical experience through internships and industry projects.
Careers:
Graduates of the BSc (Hons) Digital Marketing and Social Media program are well-prepared for a variety of careers in the digital marketing industry. Potential career paths include:
- Digital Marketing Manager
- Social Media Manager
- Content Marketing Manager
- Search Engine Optimization (SEO) Specialist
- Pay-Per-Click (PPC) Specialist
- Data Analyst
- Marketing Consultant
Other:
- The program is offered on a full-time basis and is delivered on campus.
- The program is taught in English.
- The program is designed to be accessible to students from all backgrounds.
Berlin School of Business & Innovation
Overview:
Berlin School of Business & Innovation (BSBI) is an international business school located in the heart of Berlin, Germany. It is dedicated to training students to become future leaders in the ever-changing business world. BSBI offers industry-relevant programs accredited by its academic partners, focusing on developing practical business skills for professional success.
Services Offered:
BSBI provides a range of services to its students, including:
Academic Support Centre:
- Offers academic guidance and resources.
Career Support:
- Provides career counseling, job fairs, and networking opportunities.
Virtual Student Lounge:
- A platform for online interaction and support.
Accommodation:
- Assistance with finding suitable accommodation options.
Visa and Immigration Information:
- Guidance for international students on visa and immigration procedures.
Online Study and Student Services:
- Access to online learning resources and student support services.
Student Life and Campus Experience:
BSBI fosters a diverse and international student community. Students can expect:
International Environment:
- Students from over 112 nationalities are represented.
Multilingual Community:
- 99% of students speak two or more languages.
Campus Events:
- Regular events, webinars, and workshops are organized.
Campus Locations:
- BSBI has campuses in Berlin, Hamburg, Paris, and Barcelona.
Key Reasons to Study There:
Industry-Relevant Programs:
- BSBI's programs are designed to equip students with practical skills needed for success in today's business world.
International Recognition:
- BSBI is accredited by reputable academic partners, ensuring the quality of its programs.
Diverse Student Body:
- The international and multilingual student community provides a rich learning experience.
Career Support:
- BSBI offers comprehensive career services to help students launch their careers.
Location:
- Berlin's vibrant and dynamic environment provides a stimulating backdrop for learning and personal growth.
Academic Programs:
BSBI offers a range of academic programs, including:
Undergraduate:
- Bachelor's degrees in various business-related fields.
Postgraduate:
- Master's degrees in specialized areas of business.
Doctorate:
- Doctorate in Business Administration (DBA).
Executive & Professional Education:
- Short courses designed to enhance industry-relevant skills.
Other:
Student Profile:
- The average age of BSBI students is 28 years old.
Awards and Recognitions:
- BSBI has received recognition for its commitment to excellence in education and innovation.
Partnerships:
- BSBI collaborates with various academic institutions, commercial partners, and organizations to enhance its offerings and provide students with valuable opportunities.
Newsroom and Blog:
- BSBI maintains a newsroom and blog to share updates, insights, and resources with students and the wider community.
Entry Requirements:
Year 3 Direct Entry:
- Applicants should have successfully completed an HND (Higher National Diploma), a Foundation Degree (or equivalent) in a relevant subject area such as business, marketing, or communications.
- Additionally, a minimum of two years of work experience in a related field may be considered in lieu of the formal qualifications.
EU Home Students:
- Completion of the A-level qualifications, achieving a minimum grade of C in two subjects alongside grade D in three additional subjects.
- Alternatively, applicants can present AS-level qualifications with a minimum grade of C in one subject alongside grade D in two further subjects.
International Overseas Students (Non-EU):
- Applicants must demonstrate proficiency in the English language, attaining a minimum score of 6.0 in the IELTS (Academic) test.
- Alternatively, a score of 80 in the TOEFL (IBT) or 70 in the Pearson PTE test can be acceptable.
Additional Considerations:
- Applicants should provide a personal statement highlighting their academic aspirations and motivations for pursuing this program.
- An interview may be conducted as part of the assessment process, depending on the specific circumstances and qualifications presented.
Portfolio Requirements:
- Applicants with no prior education in relevant subjects are recommended to present a portfolio showcasing their creative skills and experiences in design, communication, or marketing.
Language Proficiency Requirements:
For Non-native English speakers, the following language test scores are required:
- IELTS: 6.0 (with no sub-score lower than 5.5)
- TOEFL (IBT): 80
- PTE Academic: 70
Additional Notes:
- Language test scores should be no more than two years old at the time of application.
- Exemptions from these requirements may be available in specific cases, such as for applicants who have completed a degree taught in English at a recognized institution.
Overall Summary:
- Admission to the BSc Digital Marketing and Social Media program at BSBI requires specific entry requirements based on students' qualifications, residency status, and language proficiency.
