MA in International Tourism, Hospitality and Event Management

Program Overview

The Master of Arts in International Tourism, Hospitality and Event Management program equips students with advanced management and leadership skills for the dynamic tourism, hospitality, and event industries. Through a blended learning approach, students gain practical knowledge and skills in marketing, operations, cross-cultural management, and event management, preparing them for senior management positions and leadership roles worldwide.

Program Outline

Degree Overview:

The Master of Arts in International Tourism, Hospitality and Event Management

program aims to equip students with the skills and knowledge needed to thrive in the dynamic and fast-growing tourism, hospitality, and event industries. The program provides a comprehensive understanding of the sector, including management, leadership, marketing, operations, and cross-cultural perspectives. Graduates are prepared for senior management positions and leadership roles in various organizations worldwide.

Objectives:

• Develop advanced management and leadership skills specific to the tourism, hospitality, and event sectors.
• Gain relevant and up-to-date skills and knowledge to enhance employability and career advancement.
• Understand ethical management practices in the tourism, hospitality, and event industries.
• Hone individual learning, communication, time management, and team dynamics skills.
• Conduct independent research and develop a research methodology.
• Analyze issues, assess relevant material, and draw logical conclusions and recommendations.

Program Description:

The MA program is delivered through a blended learning approach, combining online modules with on-campus sessions. Students will have access to state-of-the-art facilities at BSBI campuses in Berlin, Hamburg, Paris, and Barcelona. Additionally, they can utilize online resources and materials through the UNINETTUNO platform. The program consists of three terms (10 weeks each) followed by a dissertation term (12 weeks). During the first three terms, students will delve into key topics such as marketing planning, strategic approaches in tourism and hospitality business, operational management, cross-cultural management, event management, and entrepreneurship. Additionally, they will study academic research methods and the German language alongside their master's degree subjects. The final term will be dedicated to researching and preparing a dissertation on a chosen topic.

Outline:

Program Content:

• Marketing planning for the hospitality industry
• Strategic approaches in tourism and hospitality
• Operational management
• Cross-cultural management
• Event management (strategic & contemporary issues)
• International project management
• Entrepreneurship in tourism and events
• Business decision making for hospitality and events
• German language studies
• Research methods and dissertation

Program Structure:

• Three terms (10 weeks each)
• Dissertation term (12 weeks)
• Blended learning approach (online modules and on-campus sessions)
• Online resources and materials through the UNINETTUNO platform
• Teaching from Monday to Saturday (morning, afternoon, or evening sessions)

Individual Modules:

• Tourism and Hospitality Business Strategy: Focuses on strategic management principles and their application in the tourism and hospitality industry.
• Strategic Approach in Marketing Planning for Hospitality: Explores marketing planning strategies specifically tailored to the hospitality sector.
• Hospitality Operations Management: Covers the operational aspects of hospitality businesses, including service delivery, cost management, and quality control.
• Cross-Cultural Management (blended): Examines cross-cultural communication and management skills crucial for operating in a globalized environment.
• Event Management (Strategic & Contemporary Issues): Delves into the strategic and contemporary issues in event management, covering planning, execution, and evaluation.
• International Project Management: Equips students with the skills and knowledge necessary to manage international projects effectively.
• Entrepreneurship in Tourism and Events: Explores the entrepreneurial aspects of tourism and events, including business planning, opportunity identification, and venture development.
• Business Decision Making for Hospitality and Events (blended): Analyzes decision-making processes and models used in the hospitality and events industries.
• Research Methods and Dissertation: Develops research skills and culminates in an independent dissertation on a chosen topic.

Assessment:

Assessment Methods:

• Written assignments
• Case studies
• Group projects
• Presentations
• Dissertation

Assessment Criteria:

• Critical analysis and evaluation of relevant literature and materials
• Clear and concise writing
• Strong argumentation and logical reasoning
• Effective use of research methods
• Original and insightful contributions

Teaching:

Teaching Methods:

• Interactive lectures
• Seminars
• Workshops
• Guest speaker presentations
• Case study discussions
• Online learning modules

Faculty:

• experienced academics and industry professionals with expertise in tourism, hospitality, and event management
• access to a diverse pool of faculty from different cultural backgrounds

Unique Approaches:

• Blended learning approach combining online modules and on-campus sessions
• Focus on practical application of knowledge and skills
• Opportunities to network with industry professionals and peers
• Access to state-of-the-art facilities and resources

Careers:

Potential Career Paths:

• Hotel management
• Tourism marketing
• Event planning
• Destination management
• Consulting
• Academia

Career Opportunities:

• International organizations
• Hospitality companies
• Tourism boards
• Event agencies
• Consulting firms
• Universities

Career Outcomes:

• Graduates are equipped with the skills and knowledge necessary to pursue successful careers in the tourism, hospitality, and event industries.
• The program's international focus opens up opportunities for global careers.
• The master's degree qualification enhances employability and career progression prospects.

Other:

• The program is accredited by Universita Telematica Internazionale UNINETTUNO.
• Students have the option to learn the German language.
• Students will also have access to additional course and reading materials via the UNINETTUNO platform.
• BSBI offers a dedicated Careers Service to help students with their career goals and potential.