BA (Hons) Tourism and Hospitality Management

Program Overview

The BA (Hons) Tourism and Hospitality Management program equips students with the skills and knowledge to manage businesses in the global tourism and hospitality industries. The program combines theoretical knowledge with practical experience, covering topics such as tourism management, hospitality management, marketing, and finance. Graduates are prepared for leadership roles in the industry, with career opportunities in hotel management, event management, marketing, and sustainable tourism development.

Program Outline

Degree Overview:

Objective:

The BA (Hons) Tourism and Hospitality Management program aims to equip students with the necessary skills and knowledge to successfully manage businesses within the global tourism and hospitality industries. The program focuses on developing critical thinking, analytical, communication, intercultural, and entrepreneurial skills while providing in-depth knowledge of management theories and their real-world applications. This program prepares graduates for leadership roles within the industry.

Description:

This three or four-year international route Bachelor's program combines theoretical knowledge with practical experience. It covers topics such as tourism management, hospitality management, food and beverage operations, marketing, and finance. Students can choose between the three-year and four-year routes, with the latter including a foundation year that focuses on business and management fundamentals. The program is offered in partnership with the University for the Creative Arts (UCA), a highly ranked UK institution.

Outline:

Program Content:

• Year 1: Introduction to Tourism and Hospitality, Tourism Sociology, Marketing, Academic Writing & Study Skills, Economics, Introduction to Dining Operations LAB
• Year 2: Tourism Planning and Experience, Hotel and Restaurant Design, Marketing Tourism and E-Commerce, Tourism and Hospitality Law, Front Office Operations and Reservation Systems
• Year 3: Sustainable Tourism in the Developing World, Strategic Management in the Hotel and Hospitality Businesses, Costing and Budgets of Tourism and Hospitality Industry, Dissertation

Course Schedule:

• Classes are held up to four days per week in smaller class sizes and more frequent sessions.
• In Berlin, classes take place Monday to Saturday, with morning, afternoon, or evening sessions.
• In Paris, classes take place Monday to Friday, with morning (9-1pm) and afternoon sessions (2-6pm).

Modules:

• Year 1:
• Introduction to Hospitality in Tourism and Events
• Tourism Sociology
• Academic Writing & Study Skills
• Consumer Marketing
• Academic English Communications
• Language Elective 1
• Personal & Professional Development & Communications
• Economics for the Global Service Industry
• Introduction to Dining Operations LAB
• Year 2:
• Tourism Planning and Experience
• Hotel and Restaurant Design
• Heritage Tourism and International Hospitality Cultures
• Language Elective 2
• Human Resources Management in Tourism
• Marketing Tourism and E-Commerce
• Tourism and Hospitality Law
• Housekeeping Operations
• Transportation: The Airline and Cruising Industry
• Sport Events Tourism
• Hotel Yield Management
• Year 3:
• Sustainable Tourism in the Developing World
• Strategic Management in the Hotel and Hospitality Businesses
• Costing and Budgets of Tourism and Hospitality Industry
• Dissertation

Assessment:

• Individual/group reports and/or presentations
• Case studies
• Essays
• Portfolio development
• Reflective journals
• Experiential work-based activities

Teaching:

• The program utilizes a variety of teaching methods, including lectures, tutorials, workshops, videos, practical work, seminars, and field trips.
• Students have access to state-of-the-art facilities and online resources.
• The program boasts a strong faculty with industry experience and academic qualifications.

Careers:

• This program prepares graduates for diverse roles within the tourism and hospitality industries, including:
• Hotel management
• Restaurant management
• Event management
• Marketing and public relations
• Tourism consultancy
• Sustainable tourism development
• The program also provides students with the necessary skills to pursue further studies and research in related fields.

Other:

• The program offers a high achiever scholarship scheme with up to 50% tuition fee reduction for international students in Berlin.
• Students can choose to study in Berlin or Paris.
• The program includes a foundation year for students who want to strengthen their academic and English language skills before embarking on the full degree program.

• International students Price: €9,450/year
• EU students Price: €7,000/year
• International students Price: €9,925/year
• EU students Price: €7,450/year