MSc - Masters in Digital Marketing

Program Overview

The MSc Digital Marketing program at BSBI, delivered in collaboration with the University for the Creative Arts, equips students with the skills and knowledge to excel in the dynamic field of digital marketing. Through a blend of theoretical knowledge and practical application, students gain a comprehensive understanding of digital marketing concepts, strategies, and tools, preparing them for leadership roles in the industry. The program emphasizes practical application, industry engagement, and career development opportunities, ensuring graduates are well-prepared to contribute to the success of businesses in various sectors.

Program Outline

Degree Overview:

Overview:

• The MSc Digital Marketing program at BSBI is a 18-month master's program designed to equip students with the skills and knowledge needed to excel in the dynamic field of digital marketing.
• It aims to help students expand their knowledge base, explore the latest trends, and develop their own innovative concepts in digital marketing.
• The program is delivered in collaboration with the University for the Creative Arts (UCA), a highly regarded creative institution in the UK.

Objectives:

• To provide a comprehensive understanding of the key concepts, strategies, and tools of digital marketing.
• To develop the necessary skills to plan, execute, and measure successful digital marketing campaigns.
• To prepare students for leadership roles in the digital marketing industry.

Program Description:

• The program consists of four terms, covering both fundamental and advanced topics in digital marketing.
• Students will gain exposure to a wide range of subjects, including:
• Marketing communications
• Consumer behaviour
• Strategic marketing management
• Research methodology
• German language studies
• Digital marketing prosuite (5 essentials)
• The curriculum includes a blend of theoretical knowledge and practical application, with opportunities to work on real-world projects and case studies.

Outline:

Program Content:

• Term 1:
• Strategic Marketing Management
• Digital Marketing Communications
• Consumer Behaviour
• Term 2:
• Cross-Cultural Management
• Project Management and Leadership
• Global Marketing Management
• Term 3:
• Study Methods
• Research Methodology
• German Language Studies
• Term 4:
• Dissertation preparation and completion

Structure:

• Four terms with three terms of coursework and one term dedicated to dissertation research and writing.
• Teaching takes place Monday to Saturday, during morning, afternoon, or evening sessions.

Individual Modules:

• Strategic Marketing Management: This module provides an overview of strategic marketing concepts, including market analysis, target market selection, and brand positioning.
• Digital Marketing Communications: This module covers various digital marketing communication channels, such as social media, search engine optimization (SEO), and content marketing.
• Consumer Behaviour: This module explores consumer behaviour in the digital world, including online shopping habits and customer decision-making processes.
• Cross-Cultural Management: This module examines the importance of cultural sensitivity in global marketing and the challenges of conducting business in different markets.
• Project Management and Leadership: This module equips students with the skills needed to manage digital marketing projects effectively, including project planning, budgeting, and team leadership.
• Global Marketing Management: This module provides an understanding of the global marketing environment, including international marketing strategies and the challenges of managing international marketing campaigns.

Assessment:

• Assessment methods:
• Exams
• Assignments
• Case studies
• Group projects
• Presentations
• Dissertation
• Assessment criteria:
• Clarity and coherence of communication
• Depth and breadth of knowledge
• Critical analysis and evaluation
• Creativity and innovation
• Research skills
• Project management and teamwork abilities
• All assessment tasks will be reviewed and evaluated by qualified faculty members based on pre-determined criteria.

Teaching:

• Teaching methods:
• Interactive lectures
• Seminars
• Workshops
• Guest speakers
• Industry visits
• Faculty:
• Experienced and qualified faculty members with expertise in digital marketing
• Industry professionals with real-world experience
• Visiting professors from top universities
• Unique approaches:
• Emphasis on practical application and case studies
• Focus on developing students' critical thinking and problem-solving skills
• Access to the latest digital marketing tools and technologies

Careers:

• Potential career paths:
• Digital marketing manager
• Social media manager
• Content marketing manager
• SEO specialist
• PPC specialist
• Analytics specialist
• Marketing consultant
• Career opportunities:
• Opportunities in a wide range of industries, including technology, e-commerce, retail, and financial services
• Options to work in private, public, or charity sectors
• Chances to start your own business or pursue further studies
• Career outcomes:
• The program prepares students for leadership roles in the digital marketing industry.
• Graduates will have the skills and knowledge needed to excel in a rapidly evolving field.
• BSBI's dedicated Careers Service provides support to students and alumni throughout their career journey.
The program's strong focus on practical application, industry engagement, and career development opportunities sets it apart from other programs in the field. Graduates will be well-prepared to take on leadership roles in the digital marketing industry and contribute to the success of businesses in a variety of sectors.

• International students Price: €12,600
• EU students Price: €8,000
• International students Price: €13,250
• EU students Price: €8,450
• Up to 30% savings for International Students
• 10% savings for EU Students