Business Management with Entrepreneurship and Innovation BSc (Hons)

Program Overview

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The BSc (Hons) Business Management with Entrepreneurship and Innovation program equips students with the knowledge and skills to identify and exploit business opportunities, cultivate an entrepreneurial mindset, and create value through innovative ideas. The program combines core business knowledge with specialist expertise in digital economy, fostering graduates ready to become successful entrepreneurs and business leaders.

Program Outline

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Degree Overview:

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BSc (Hons) Business Management with Entrepreneurship and Innovation

This program will equip students with the knowledge and skills to identify and exploit business opportunities, cultivate an entrepreneurial mindset, and create value through innovative ideas. The program combines core business knowledge with specialist expertise in digital economy, fostering graduates ready to become successful entrepreneurs.

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Objectives:

• Develop entrepreneurial and innovation-driven thinking
• Implement innovative and entrepreneurial practices within established organizations
• Master critical analysis and problem-solving skills
• Enhance interpersonal and communication skills
• Foster leadership potential and business acumen

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Outline:

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Program Content:

• Explores fundamental business concepts including operations, accounting, human resources, and digital technology
• Emphasizes entrepreneurship theory, innovation management, digital economy, business model design, growth strategies, and managing international markets
• Introduces various analytical frameworks and skills for effective business decision-making
• Examines the role of marketing in developing effective strategies for customer attraction and retention
• Delves into the principles of people management, encompassing recruitment, performance management, and employee development
• Explores the impact of global trends on businesses, focusing on greening economies, business sustainability, and international business dynamics
• Equips students with strong digital capabilities in programming, data analysis, and digital technology applications relevant to modern business environments

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Program Structure:

• Three-year full-time program with optional placement year
• Four-year full-time program with foundation year and optional placement year
• Semester-based structure with 15 weeks per semester
• Each semester involves a period of teaching, revision, and assessment
• Modules follow clear educational aims tailored to each program
• Module information may be subject to change as the curriculum is reviewed

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Modules:

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Year 1:

• Operations Management
• Accounting for Business Managers
• Global and Sustainable Business Management
• Personal & Professional Development
• Marketing
• Organizational Behaviour and Analysis
• Business Data Project
• People Practices

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Year 2:

• Entrepreneurship & Innovation Thinking
• Finance
• Business Modelling
• Management Information Systems
• International Business
• Human Resource Management (Level 5)
• Fundamentals of Business Analytics
• Capturing Market Insights

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Year 3:

• Social Media and the Digital Economy
• New Business Creation
• Project Management
• Managing Digital Innovation
• Global Financial Management
• Global and Contemporary Human Resource Management

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Assessment:

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Assessment Methods:

• Exams
• Coursework assignments
• Group projects
• Individual essays
• Research reports
• Presentations
• Business plans
• Digital projects

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Assessment Criteria:

• Subject knowledge and understanding
• Critical thinking and analysis
• Problem-solving abilities
• Communication skills
• Groupwork and teamwork
• Research capabilities
• Digital literacy
• Entrepreneurial mindset
• Management skills

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Teaching:

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Teaching Methods:

• Lectures
• Tutorials
• Seminars
• Workshops
• Computer labs
• Case studies
• Group discussions
• Independent study
• One-to-one supervision

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Faculty:

• Team of expert academics with industry experience and research expertise
• Guest speakers from leading businesses and organizations
• Dedicated careers and employability service

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Careers:

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Potential Career Paths:

• Entrepreneur
• Business owner
• Innovation manager
• Digital marketing specialist
• Management consultant
• Start-up founder
• Market research analyst
• Project manager
• Human resource professional

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Graduate Outcomes:

• High employability rate of 95% within six months of graduation
• Employment opportunities at leading companies like Accenture, Aldi, Fujitsu, Hays Recruitment, JP Morgan, Marks and Spencer, Panasonic, Samsung
• Career support through the University's careers service for three years after graduation, including guidance, advice, and networking opportunities

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Other:

• Professional Training placement opportunity available for practical industry experience
• Study abroad and exchange programs offered
• Opportunities to engage with real-world business projects and competitions
• Dedicated student support services for academic, personal, and career development

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Summary:

The BSc (Hons) Business Management with Entrepreneurship and Innovation program provides students with a comprehensive and innovative educational experience, empowering them to become successful entrepreneurs and business leaders within the dynamic landscape of the digital economy.