Music Business Management

Program Overview

This 10-week Music Business Management Short Course, led by industry expert David Ambrose, provides a comprehensive understanding of the music industry's key aspects, including A&R, recording, and music markets. Emphasizing practical skills, the course equips participants with the knowledge and strategies to thrive in the competitive music industry. While not leading to formal qualifications, the course enhances career opportunities with its valuable insights and industry connections.

Program Outline

Music Business Management Short Course

Degree Overview

This intensive 10-week course provides participants with a comprehensive understanding of the music industry's fundamental aspects. Led by renowned industry expert David Ambrose, students will gain valuable insights into sync royalties, merchandise, licensing, publishing, and other crucial industry components. The course emphasizes practical knowledge, equipping students with the skills and strategies necessary to thrive in the competitive music industry.

Outline

• Structure:
The course runs annually in January and takes place at the Northampton Square campus in central London. Classes are held every Monday evening for 10 weeks.
• Key Topics:
• Artist and Repertoire (A&R):
Understand the role and responsibilities of A&R teams within record labels and music publishers.
• Hit Song Anatomy:
Learn the elements that contribute to a successful song.
• Recording Budgets:
Develop the ability to create and manage recording budgets effectively.
• Recording Process:
Gain insights into the various stages involved in music recording.
• Music Markets in the UK:
Explore the characteristics and dynamics of the UK music market.
• Collection Societies:
Understand the role of organizations like MCPS, PRS, and PPL in managing music rights and royalties for artists and writers.
• Major & Indie Labels:
Explore the differences between major and independent labels, including their operational approaches.
• Music Tours:
Examine the practical aspects and costs associated with music tours, including promotion, merchandise, and interviews.

Assessment

The program emphasizes practical skills development over formal assessments. Participants who attend at least 70% of classes will receive an official certificate of completion from City, University of London.

Teaching

• Expert Instructor:
David Ambrose, accomplished musician and former Managing Director of Universal Music, shares his extensive experience and industry knowledge.
• Guest Speakers:
The course features industry professionals, such as record producers, who offer unique insights and mentorship opportunities.
• Active Learning:
The program employs interactive lectures, studio visits, and lively debates to create an engaging learning experience.

Careers

While the course itself does not lead to formal qualifications, it equips participants with valuable knowledge and skills to help them advance their career opportunities in the music industry.

Other

• No formal application process is required; participants can book their place directly.
• Prior knowledge or experience is not necessary; a genuine interest in the music industry is the primary requirement.