Program Overview
The Digital Marketing Short Course at City, University of London is an online, introductory course that provides an overview of key digital and marketing skills. It covers topics including planning a website, website promotion, email marketing, search engine optimization (SEO), e-commerce, and integrating digital marketing with traditional marketing. The course is taught over 10 weekly evening classes and includes a final project where participants present a fictional digital marketing concept in small groups.
Program Outline
Unfortunately, the provided context lacks specific details about the "Degree Overview" of the Digital Marketing Short Course.
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Outline:
Content and structure:
- This online, introductory short course provides an overview of key digital and marketing skills.
- It covers topics including planning a website, website promotion, email marketing, search engine optimization (SEO), e-commerce, and integrating digital marketing with traditional marketing.
- Emerging technologies in the field are discussed throughout the course.
- In the final week, participants present a fictional digital marketing concept in small groups.
Course Schedule:
- Weekly evening classes for 10 weeks (exact schedule to be confirmed)
Individual Modules:
- Planning a Website: Learn to analyze target audiences, establish website objectives, and choose appropriate CMS platforms.
- Website Promotion: Explore strategies for attracting visitors to your website, building brand awareness, and driving conversions.
- Email Marketing: Gain expertise in email marketing techniques, campaign management, and subscriber engagement strategies.
- Search Engine Optimization (SEO): Understand the fundamental principles of SEO, keyword research, and best practices for optimizing your website for search engines.
- E-commerce: Discover the key elements of setting up an online store, managing product listings, and processing online payments.
- The provided context does not provide details about the "Assessment" methods used in the program. I cannot offer a comprehensive response for this section.
- Information related to the "Teaching" methods, faculty, and unique approaches is missing from the provided context. I cannot offer a response for this section.
- Details concerning potential "Careers, " opportunities, and outcomes associated with the completion of the program are not available in the provided context. I cannot offer a response for this section. No additional information besides program content was found in the text.
Summary
While I was unable to retrieve details for all sections due to limitations in the provided context, this summary outlines the key aspects of the Digital Marketing Short Course at City, University of London. For further information on program specifics like tuition fees, admission requirements, or the application process, please visit the official program website or contact the institution directly.
