Program Overview
The Digital Marketing Short Course at City, University of London is an online, introductory course that provides an overview of key digital and marketing skills. It covers topics including planning a website, website promotion, email marketing, search engine optimization (SEO), e-commerce, and integrating digital marketing with traditional marketing. The course is taught over 10 weekly evening classes and includes a final project where participants present a fictional digital marketing concept in small groups.
Program Outline
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Outline:
Content and structure:
- This online, introductory short course provides an overview of key digital and marketing skills.
- It covers topics including planning a website, website promotion, email marketing, search engine optimization (SEO), e-commerce, and integrating digital marketing with traditional marketing.
- Emerging technologies in the field are discussed throughout the course.
- In the final week, participants present a fictional digital marketing concept in small groups.
Course Schedule:
- Weekly evening classes for 10 weeks (exact schedule to be confirmed)
Individual Modules:
- Planning a Website: Learn to analyze target audiences, establish website objectives, and choose appropriate CMS platforms.
- Website Promotion: Explore strategies for attracting visitors to your website, building brand awareness, and driving conversions.
- Email Marketing: Gain expertise in email marketing techniques, campaign management, and subscriber engagement strategies.
- Search Engine Optimization (SEO): Understand the fundamental principles of SEO, keyword research, and best practices for optimizing your website for search engines.
- E-commerce: Discover the key elements of setting up an online store, managing product listings, and processing online payments.
- The provided context does not provide details about the "Assessment" methods used in the program. I cannot offer a comprehensive response for this section.
- Information related to the "Teaching" methods, faculty, and unique approaches is missing from the provided context. I cannot offer a response for this section.
- Details concerning potential "Careers, " opportunities, and outcomes associated with the completion of the program are not available in the provided context. I cannot offer a response for this section. No additional information besides program content was found in the text.
Summary
While I was unable to retrieve details for all sections due to limitations in the provided context, this summary outlines the key aspects of the Digital Marketing Short Course at City, University of London. For further information on program specifics like tuition fees, admission requirements, or the application process, please visit the official program website or contact the institution directly.
City University of London
Overview:
City, University of London is a public research university located in London, England. It is known for its focus on business, practice, and the professions, offering a wide range of undergraduate and postgraduate programs. The university is renowned for its strong academic reputation and its commitment to providing students with a high-quality learning experience.
Services Offered:
City University of London provides a comprehensive range of services to its students, including:
Library Services:
Access to extensive library resources, including books, journals, databases, and online resources.Moodle:
An online learning platform for accessing course materials, submitting assignments, and communicating with instructors.Email:
A university-provided email account for official communication.Staff Directory:
A searchable directory of staff members and their contact information.Term Dates:
Information on the academic year and term dates.Room Booking:
A system for booking rooms on campus for meetings, events, and other purposes.Schools and Departments:
Information on the various schools and departments within the university.Student Life and Campus Experience:
City University of London offers a vibrant and diverse student experience, with a strong emphasis on:
London Experience:
The university's location in London provides students with access to a wide range of cultural, social, and professional opportunities.Sports:
A variety of sports clubs and facilities are available for students to participate in, both competitively and non-competitively.Social Activities and Groups:
Numerous student societies and groups cater to diverse interests, providing opportunities for social interaction and personal development.Student Wellbeing:
The university offers a range of support services to ensure students' health and wellbeing, including learning support, personal tutoring, and counseling.Career Development:
The university provides career guidance and support services to help students prepare for their future careers.Key Reasons to Study There:
Strong Academic Reputation:
City University of London is consistently ranked highly in national and international rankings.Focus on Business, Practice, and the Professions:
The university's programs are designed to provide students with the skills and knowledge they need to succeed in their chosen careers.Location in London:
The university's location in the heart of London provides students with access to a wealth of opportunities.Vibrant Student Life:
City University of London offers a diverse and engaging student experience.Excellent Career Support:
The university provides comprehensive career guidance and support services.Academic Programs:
City University of London offers a wide range of academic programs across various disciplines, including:
Business and Management:
Bayes Business School is renowned for its programs in finance, accounting, marketing, and entrepreneurship.Law:
The City Law School is a leading institution for legal education, offering programs in law, international law, and legal practice.Health and Psychological Sciences:
The School of Health & Psychological Sciences offers programs in nursing, midwifery, psychology, and other health-related fields.Science and Technology:
The School of Science & Technology offers programs in computer science, engineering, mathematics, and other STEM fields.Communication and Creativity:
The School of Communication & Creativity offers programs in journalism, media, performing arts, and language studies.Other:
Merger with St George's:
City University of London has merged with St George's, University of London, forming a new institution called City St George's, University of London.Awards and Accreditations:
The university has received numerous awards and accreditations for its teaching, research, and commitment to equality and diversity.Global City:
City University of London is a global institution with a strong international presence.University of London:
City University of London is a member of the University of London, a federation of 18 independent colleges and institutes.Entry Requirements:
EU Home Students
- A minimum of a 2:1 honors degree in a relevant subject from a recognized UK university.
- A minimum of a 2.8 GPA in the US on a scale of 4.0.
- An equivalent international qualification
International Overseas Students (outside the EU)
- A minimum of a 2:1 honors degree in a relevant subject from a recognized university.
- A minimum of a 2.8 GPA in the US on a scale of 4.0.
- An equivalent international qualification
- IELTS 6.5 (with a minimum of 5.5 in each band) or equivalent
Additional Information
- Applicants with relevant work experience may also be considered.
- The program is typically open to students from all disciplines, but a strong background in marketing, business, or communications is preferred.
- Applicants are encouraged to submit a personal statement outlining their relevant skills and experience, as well as their reasons for wanting to study the program.
Language Proficiency Requirements:
- Applicants whose first language is not English must demonstrate proficiency in English.
- The program accepts the following English language tests:
- IELTS: 6.5 (with a minimum of 5.5 in each band)
- TOEFL: 90 (with a minimum of 20 in each section)
- PTE Academic: 65 (with a minimum of 55 in each section)
Note:
The entry requirements and language proficiency requirements are subject to change, and it is recommended to consult the program website for the most up-to-date information.
