Tuition Fee
GBP 7,250
Per course
Start Date
Medium of studying
Duration
24 months
Program Facts
Program Details
Degree
Masters
Major
Marketing | Nonprofit Management
Area of study
Business and Administration
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 7,250
Intakes
| Program start date | Application deadline |
| 2024-10-01 | - |
About Program
Program Overview
The Charity Marketing and Fundraising program at Bayes Business School is designed for professionals in the charity sector or those seeking to transition into it. It equips students with advanced skills in fundraising and marketing management, fostering a strong understanding of the strategic application of marketing within the voluntary sector.
Program Outline
Charity Marketing and Fundraising (MSc/PgDip) at Bayes Business School
Degree Overview
This course is designed for individuals working in the charity sector as senior marketing and fundraising managers, or for those with relevant skills and experience from other sectors who wish to transfer them to the non-profit world. It aims to enhance your core skills in fundraising and marketing management, equipping you to design and deliver efficient, effective, and ethical fundraising and marketing practices within the voluntary sector.
Program Objectives:
- Equip students with the strategic, tactical, and ethical knowledge to drive charity marketing and fundraising.
- Develop advanced skills in designing and delivering efficient, effective, and appropriate fundraising and marketing practices within the voluntary sector.
- Foster a strong understanding of the strategic application of the marketing paradigm within the voluntary sector.
- Provide hands-on experience in applying key strategic marketing concepts and planning disciplines to voluntary sector organizations.
- Analyze and discuss effective brand management, channel selection and adoption, and the role and types of charity marketing communications.
- Review various fundraising approaches alongside ethical best practices and contemporary regulations.
- Develop relevant marketing and fundraising management and leadership skills and analytical capabilities.
- Cultivate a strong learning community and network within the Centre and the sector.
Other:
- This program uniquely blends theoretical and practical learning.
- Students learn from academics with direct experience and involvement in the third sector.
- The teaching faculty comprises senior academics and experienced practitioners.
Outline
Program Structure:
- Part-time program over 2 years.
- Initially enroll in the Postgraduate Diploma with a chosen specialization.
- Confirm intention to complete the MSc at the end of the first year.
Modules:
- Learning and Understanding the Voluntary Sector (10 credits)
- Strategy, Diversity and Governance (20 credits)
- Marketing and Fundraising (10 credits)
- People Management in the Voluntary Sector (10 credits)
- Charity Accounting and Finance (20 credits)
- Fieldwork Exercise (20 credits)
- Fundraising (15 credits)
- Strategic Charity Marketing (15 credits)
Term Dates:
- Specific dates provided for the 2024 intake - October 2024 to September 2026.
Assessment
Assessment methods:
- Coursework
- Research-based dissertation (15,000 words) or Taught Masters option with specialized modules from other charities programs.
Teaching
Teaching Staff:
- Experienced practitioners and senior academics.
- Haseeb Shabbir is the Academic Leader - extensive portfolio in developing executive training for both voluntary sector and corporate clients.
Teaching methods:
- Aimed at developing analytical capabilities, leadership skills, problem-solving abilities and a critical awareness of contemporary issues relating to charity marketing and fundraising.
Careers
Career opportunities:
- Senior roles in marketing, fundraising, and communications within the voluntary sector.
- Consulting or freelance work specializing in charity marketing and fundraising.
- Progression to leadership positions within non-profit organizations.
Graduates' experiences:
- Testimonials from industry professionals highlighting the program's value in career advancement and professional development.
Other
Fees & Funding:
- PgDip: £7,250 + £4,200 conversion fee for MSc (2024/25 entry).
- Scholarships opportunities available.
- Employer sponsorship options with specific guidance provided.
- Information on PG loan options.
Student Life:
- Located in the heart of London, offering access to the city's offerings and student-friendly environment.
Contact Information:
- Specific contact details provided for Master's programmes teams and Charity Events.
Related Courses:
- NGOs Management
- Voluntary Sector Management
- Charity Accounting and Financial Management
- Philanthropy, Grantmaking and Social Investment
The fee for the Postgraduate Diploma is £7,250 for 2024/25 entry. A deposit of £400 is payable on acceptance of a place. For self-paying students, the balance is payable in two instalments, the first during the registration process September and the second at the end of January.
- The fee for those converting the Diploma to MSc is a further £4,200 for 2024/25 entry and is payable in one instalment at the beginning of the second year. The conversion fee for the following year of entry will be subject to an annual inflationary increase
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About University
City University of London
Overview:
City, University of London is a public research university located in London, England. It is known for its focus on business, practice, and the professions, offering a wide range of undergraduate and postgraduate programs. The university is renowned for its strong academic reputation and its commitment to providing students with a high-quality learning experience.
Services Offered:
City University of London provides a comprehensive range of services to its students, including:
Library Services:
Access to extensive library resources, including books, journals, databases, and online resources.Moodle:
An online learning platform for accessing course materials, submitting assignments, and communicating with instructors.Email:
A university-provided email account for official communication.Staff Directory:
A searchable directory of staff members and their contact information.Term Dates:
Information on the academic year and term dates.Room Booking:
A system for booking rooms on campus for meetings, events, and other purposes.Schools and Departments:
Information on the various schools and departments within the university.Student Life and Campus Experience:
City University of London offers a vibrant and diverse student experience, with a strong emphasis on:
London Experience:
The university's location in London provides students with access to a wide range of cultural, social, and professional opportunities.Sports:
A variety of sports clubs and facilities are available for students to participate in, both competitively and non-competitively.Social Activities and Groups:
Numerous student societies and groups cater to diverse interests, providing opportunities for social interaction and personal development.Student Wellbeing:
The university offers a range of support services to ensure students' health and wellbeing, including learning support, personal tutoring, and counseling.Career Development:
The university provides career guidance and support services to help students prepare for their future careers.Key Reasons to Study There:
Strong Academic Reputation:
City University of London is consistently ranked highly in national and international rankings.Focus on Business, Practice, and the Professions:
The university's programs are designed to provide students with the skills and knowledge they need to succeed in their chosen careers.Location in London:
The university's location in the heart of London provides students with access to a wealth of opportunities.Vibrant Student Life:
City University of London offers a diverse and engaging student experience.Excellent Career Support:
The university provides comprehensive career guidance and support services.Academic Programs:
City University of London offers a wide range of academic programs across various disciplines, including:
Business and Management:
Bayes Business School is renowned for its programs in finance, accounting, marketing, and entrepreneurship.Law:
The City Law School is a leading institution for legal education, offering programs in law, international law, and legal practice.Health and Psychological Sciences:
The School of Health & Psychological Sciences offers programs in nursing, midwifery, psychology, and other health-related fields.Science and Technology:
The School of Science & Technology offers programs in computer science, engineering, mathematics, and other STEM fields.Communication and Creativity:
The School of Communication & Creativity offers programs in journalism, media, performing arts, and language studies.Other:
Merger with St George's:
City University of London has merged with St George's, University of London, forming a new institution called City St George's, University of London.Awards and Accreditations:
The university has received numerous awards and accreditations for its teaching, research, and commitment to equality and diversity.Global City:
City University of London is a global institution with a strong international presence.University of London:
City University of London is a member of the University of London, a federation of 18 independent colleges and institutes.Total programs
427
Admission Requirements
Charity Marketing and Fundraising MSc | PGDip Entry Requirements
Academic Requirements:
- Good first degree (normally upper second-class honors) from a British University or an equivalent qualification from a leading overseas institution.
- Three or more years' relevant experience at a senior level.
- Exceptional applicants without a degree but with significant work experience may be considered.
English Language Proficiency Requirements:
- Minimum required academic IELTS level is an average of 7.0 with a minimum of 6.5 in writing and no less than 6.0 in any other section.
- TOEFL iBT test or the TOEFL iBT Home Edition test with a well-balanced overall score of at least 100 and no less than 25 in the Writing section.
Additional Information:
- Students who have not previously studied in English must take the academic IELTS or TOEFL iBT exam to demonstrate their language proficiency.
- Applicants with three years of work experience in the UK may not be required to demonstrate their English proficiency.
Language Proficiency Requirements Summary:
| Test Name | Minimum Score | |---|---| | Academic IELTS | 7.0 overall, 6.5 in Writing, 6.0 in other sections | | TOEFL iBT | 100 overall, 25 in Writing |
Additional Notes:
- The course expects postgraduate candidates to have some understanding of financial concepts. You can consider taking courses, reading books, or participating in online discussions to improve your knowledge.
- You can also strengthen your application through activities that illustrate your passion and capacity to manage the complexity of marketing, recruitment, engagement and retention, budgeting, and organizational development.
- Participating in relevant professional activities, networking events, or workshops may be beneficial.
- You can further demonstrate your capabilities and commitment by writing a personal statement reflecting on your prior experiences and aspirations for engaging with the course and subsequent career pursuits within the charity sector.
Entry Requirements for EU and Non-EU Students:
The Entry Requirements are identical for EU and Non-EU students. All applicants are expected to meet the academic and language proficiency requirements mentioned above.
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