Business Management, Digital Innovation and Entrepreneurship BSc (Hons)
| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The Business Management, Digital Innovation and Entrepreneurship program at Bayes Business School combines traditional business studies with a focus on digital innovation and entrepreneurial ventures. Students gain a deep understanding of the challenges and opportunities associated with managing innovative businesses in a rapidly changing world. The program is accredited by AACSB and EQUIS and offers a one-year paid work placement during the third year of a four-year sandwich degree program.
Program Outline
Degree Overview:
Business Management, Digital Innovation and Entrepreneurship
is a BSc (Hons) degree at Bayes Business School (formerly Cass) that focuses on the application of new technology or the introduction of innovative products and services in a turbulent environment. You will explore the economics of digital business and learn how the characteristics of innovative businesses differ from those of traditional businesses. You will develop the ability to recognize and manage the unique challenges that arise with disruptive innovation. The program also covers the opportunities and threats associated with disruptive innovation for established organizations.
Program Objectives:
- Gain a broad understanding of business with a strong emphasis on managing entrepreneurship and innovation.
- Understand the challenges associated with innovations that can trigger significant societal changes, such as AI, and how to manage them.
- Learn a range of approaches to introducing innovations, how to identify those relevant to your industry, and how to deal with the associated disruptions.
- Develop an understanding of the requirements and techniques associated with a turbulent and uncertain world.
- Recognize the ethical issues surrounding business and apply responsible management.
Program Description:
The Business Management, Digital Innovation and Entrepreneurship program offers a unique combination of traditional business studies with a focus on digital innovation and entrepreneurial ventures. Students gain a deep understanding of the challenges and opportunities associated with managing innovative businesses in a rapidly changing world. This program is perfect for individuals who have a passion for technology and entrepreneurship and aspire to work in areas that rely on the application of new technologies, the introduction of innovative products and services, or the management of disruptive innovation.
Outline:
Year 1:
Students take 8 core modules in Year 1, earning a total of 120 credits. The modules are:
- Introduction to Management: This module provides an introduction to management and organisational behaviour. Students will study the evolution of management concepts and discuss their current relevance to their future careers as managers.
- Business Economics: This module covers the fundamentals of economics. Students will learn about economic concepts and their applications in decision making by managers.
- Critical Analysis for Business: This module equips students with the critical thinking skills necessary to analyze a large amount of business-related information. Students will study literature relevant to business management and develop sophisticated evaluation and interpretation skills.
- Quantitative Methods and Analytics: This module covers the fundamentals of quantitative and statistical techniques. Students will learn the foundations of business analytics and gain a thorough understanding of statistical techniques, their applications, and the use of big data, data visualization, and database applications.
- Operations and Supply Chain Management: This module covers operational techniques that companies use. Students will learn about supply chains and how to optimize business operations.
- Financial and Management Accounting 1: Introduces students to financial and management accounting concepts. Students will learn about the purpose of accounting in conveying business information and study the principles of accounting as it informs decision making.
- Fundamentals of Marketing: Provides an introduction to marketing with a specific focus on consumer behaviour and marketing strategy. Students will also discuss the connection between these areas.
- Management Lab and Business Skills: This module develops a strong connection between management theory, management practice, and essential professional skills for a future career. Students will explore how to apply management theory to address contemporary business issues and learn to combine it with practical skills.
Year 2:
Students take 5 core modules and choose 2 specialist modules and 1 elective module in Year 2, earning a total of 120 credits. The modules are:
Core Modules:
- Technology and Innovation Management: This module provides analytical tools necessary for managing in an environment of rapid technological change. Students will learn about the challenges associated with technological innovation and discuss their impact on various business sectors.
- Introduction to Entrepreneurship: This module provides an understanding of entrepreneurship and how to approach business with an entrepreneurial mindset. Students will learn about business planning, pitching an idea, and understanding different entrepreneurial styles and their impact.
- Introduction to Finance: This module provides a thorough grounding in finance concepts. Students will learn how to interpret financial information and commentaries and understand how to consider finance in their decision making.
Specialist Modules:
- Digital Business: This module explores the business implications of digital technologies and the change processes associated with digital innovation. Students will learn how to identify digital innovations with the potential to revolutionize business and address the challenges they introduce.
- Economics for Digital Business: This module focuses on how to generate value within a digital business. Students will explore the economic forces that define digital businesses and the approaches such businesses can adopt to capitalize on these forces.
Elective Modules:
- Financial and Management Accounting 2
- International Business Environment
- International Marketing
- Economics for Business 2
- Financial Markets
- Intellectual Property Management
- Introduction to Business Law
- Management of the Public Sector
- Management Science
- Managing for Social Purpose
- Marketing Strategy
- Micro-Placements
- Campaigning for Social Change
- Self-Development: Critical Analysis 2
- Financial and Business Analytics
Year 3:
Students take 3 core modules and choose 1 specialist module and 3 elective modules in Year 3, earning a total of 120 credits. The modules are:
Core Modules:
- Final-year project or corporate responsibility project: Students will carry out a significant independent project to apply what they have learned throughout the course to their chosen business management issue. The chosen subject should be relevant to the specialization they are taking. Students can apply for the corporate responsibility option, which allows them to work on their project alongside the Corporate Social Responsibility department within an organization.
- Research methods and data analysis: Provides students with an understanding of research methods to help them conduct independent work within their degree and future careers. Students will learn how to set up research projects, interpret and analyze data, draw conclusions, and present their findings.
- Business in society: This module explores the role of business within society as a whole. Students will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. They will also discuss the purpose of businesses and their relationships with external factors and analyze the demands, expectations, and potential conflicts that stem from these factors.
Specialist Modules:
- New venture creation: This module focuses on entrepreneurship as a core discipline for all managers. Students will learn about creating new ventures with high-growth potential within an evolving economic and strategic landscape.
Elective Modules:
- Corporate Finance
- International Business Strategy
- Advanced Management Practice
- Bank Strategy & Management
- Behavioural Decision Making
- Change Management
- Climate Change and its impact on the World Economy
- Corporate Governance
- Corporate Strategy
- Creativity and Innovation
- Design Thinking for the Digital Age
- Digital & Social Media Marketing
- Emerging Markets
- Financial Services Regulation
- International HR Management
- Mergers & Acquisitions
- New Product Development
- Social Enterprise
- Strategy 2
- Ethical Decision-Making in Business
- Mentoring and Coaching for Leadership
- Micro-Placements
- Science, Technology and Society
- Start ups in Latin America: Practice online
- Equality, Diversity, and Inclusion
- Virtual Organisations
Assessment:
Most modules are assessed by a combination of exams and coursework. The balance of assessments for Year 1, Year 2 and Year 3 is as follows:
Year 1:
- 49% Written
- 51% Coursework
Year 2:
- 56% Written
- 2% Practical
- 42% Coursework
Year 3:
- 53% Written
- 47% Coursework
Teaching:
Most contact hours will take the form of lectures, interactive sessions, practical workshops, and small group classes supported by a personal tutorial system. The number of contact hours will decrease as students progress and become more independent in their learning.
Careers:
Graduates of the Business Management, Digital Innovation and Entrepreneurship program have a wide range of career options in areas such as finance, marketing, and human resource management. They can also build careers as entrepreneurs by launching their own tech companies. Here are some examples of potential career paths for graduates of this program:
- Innovation management
- Data science
- Business development
- Marketing
- Human resource management
- Financial analyst
- Project management
- Entrepreneurship
- Management consulting
Other:
- This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the European Quality Improvement System (EQUIS).
- Bayes Business School has a Careers and Employability Service that provides support to students in finding internships, part-time jobs, and graduate employment.
- The program offers a one-year paid work placement during the third year of a four-year sandwich degree program.
- Bayes Business School offers a variety of scholarships and bursaries to help students with the cost of studying at the school.
Tuition Fees and Payment Information:
UK/Home fee September 2024 entry £9,250 per year Tuition fees are subject to annual change. International fee September 2024 entry £24,500 per year Tuition fees are subject to annual change.
