Bachelor of Mass Communication (Arabic)

Program Overview

The Bachelor of Mass Communication (Arabic) program at United Arab Emirates University equips students with specialized knowledge and skills in media production, broadcasting, and strategic communication. Through hands-on experiences, industry collaborations, and a comprehensive curriculum, graduates are prepared for successful careers in the media and communication industry, including roles in television, radio, public relations, and advertising.

Program Outline

Degree Overview:

Overview:

The Bachelor of Mass Communication (Arabic) program with a major in Arabic allows you to tailor your studies towards a specific career route in media and communication. You can specialize in Media Production, Broadcasting, or Strategic Communication, which includes Public Relations and Advertising.

Objectives:

• Equip students with specialized knowledge of concepts, theories, practices, and methods in media and communication.
• Develop essential research, analytical, writing, and media reporting skills.
• Enable students to effectively deal with communication challenges at local, regional, and global levels.

Description:

This innovative program provides a comprehensive understanding of the role and impact of mass media in the Middle East. Students will gain the necessary skills to become successful professionals in the media industry, including:

• Media Production Concentration (New!
• ): master media production skills through hands-on experience in film, television, and digital media.
• Broadcasting: gain knowledge and expertise in radio, television, and online media broadcasting.
• Strategic Communication (Public Relations & Advertising): learn effective communication strategies for managing public image, brand reputation and developing successful advertising campaigns.
The program also offers unique features, such as:

Outline:

Program Content and Structure:

The program consists of 123 credit hours, divided into general education courses, major courses, electives, and a capstone project.

General Education Courses (42 credit hours):

provide students with a foundation in critical thinking, communication skills, and social and cultural awareness.

Major Courses (81 credit hours):

cover the core areas of media and communication, such as:

• Media Theories & Practices
• Communication Law and Ethics
• Journalism
• Public Relations
• Advertising
• Media Production
• Film Studies
• Social Media Communication

Electives (12 credit hours):

allow students to explore their interests and customize their learning experience.

Capstone Project (6 credit hours):

provides an opportunity to apply knowledge and skills to a real-world project.

Course schedule:

• Courses offered in Spring, Summer, Fall, Winter semesters
• Day & Evenings classes available
• Abu Dhabi and Al Ain campuses offered

Assessment:

Assessment Methods:

• Continuous assessments throughout the semester, such as assignments, presentations, quizzes, and exams
• Final exams to assess overall understanding of the course content
• Capstone project evaluation

Teaching:

Teaching Methods:

• Interactive lectures and discussions
• Hands-on practical experiences
• Industry guest speakers
• Case studies and simulations
• Individual and collaborative projects

Faculty:

• Experienced and qualified professors with industry experience
• Active researchers with expertise in their fields
• Dedicated to student success and mentorship

Careers:

Career Opportunities:

• Media Production: TV Producer, Film Director, Video Editor, Media Maker
• Broadcasting: Broadcast Journalist, News Anchor, Radio Producer
• Strategic Communication: Strategic Communication Manager, Public Relations Manager, Advertising Manager, Marketing Manager, Social Media Manager
• Other: Content Creator, Media Buyer, Creative Director, Event Manager

Career Outcomes:

Graduates of the program have found employment in various media organizations, government institutions, educational institutions, and private companies. Some notable examples include:

• Abu Dhabi Commercial Bank
• Abu Dhabi Distribution Company
• Abu Dhabi National Oil Company
• UAE Armed Forces
• Injazat
• Petroleum Institute
• Sakher Media
• twoFour54
• Etihad Airways
• Weber Shandwick
• M&C Saatchi
• White Label PR
• MBC network
• Abu Dhabi Media
• Sky News Arabia

Other:

• The program is offered in the Arabic language.
• Students can benefit from internships, study abroad opportunities, and international conferences to further their knowledge and experience.
• The College of Arts and Sciences provides academic advising and career guidance services to students.