Bachelor of Arts in Mass Communication

Program Overview

It offers three specializations: Media Production, Broadcasting, and Strategic Communication. The program emphasizes critical thinking, analytical skills, and effective writing abilities, preparing graduates for successful careers in diverse media and communication fields.

Program Outline

• This program equips students with knowledge of media and communication concepts, theories, practices, and methods.
• It focuses on contemporary media and communication, fostering critical thinking and analytical skills.
• Students acquire the ability to write media reports and features for print and electronic media.
• An in-depth study of the role and impact of mass media in the Middle East enables students to address communication challenges locally, regionally, and globally.

Program Objectives:

• Develop students' specialist knowledge of media and communication principles.
• Enhance research and analytical skills.
• Equip students with effective writing abilities for various media platforms.
• Provide a nuanced understanding of the role and impact of mass media in the Middle East.
• Prepare students for successful careers in diverse media and communication fields.

Program Description:

• The program offers three specializations:
• Media Production
• Broadcasting
• Strategic Communication (Public Relations and Advertising)
• Students gain skills in media production, research, analysis, writing, and communication.
• They learn about diverse media platforms, including print, electronic, and digital media.
• The program fosters a comprehensive understanding of media and communication trends in the Middle East.
• Students gain real-world experience through internships and projects.

Outline:

Program Content:

• Media and communication concepts, theories, and principles
• Research methods and critical analysis
• Writing for various media platforms
• Media production techniques (Media Production concentration)
• Broadcasting principles and practices (Broadcasting concentration)
• Strategic communication in public relations and advertising (Strategic Communication concentration)
• The role and impact of mass media in the Middle East

Program Structure:

• 120 credit hours over 4 years
• Courses are offered in full-time mode, day and evenings
• Offered in both Abu Dhabi and Al Ain campuses

Assessment:

Assessment Methods:

• Continuous assessment through assignments, projects, presentations, and exams
• End-of-semester examinations

Assessment Criteria:

• Knowledge and understanding of media and communication concepts
• Research and analytical skills
• Writing ability and clarity
• Critical thinking and problem-solving skills
• Professionalism and communication skills

Teaching:

Teaching Methods:

• Interactive lectures and seminars
• Group discussions and collaborative projects
• Practical workshops and hands-on training
• Guest lectures by industry professionals

Faculty:

• Experienced and qualified faculty with expertise in media and communication
• Active researchers and industry practitioners

Unique Approaches:

• Focus on real-world application and industry relevance
• Access to state-of-the-art media production facilities
• Opportunities for internships and industry collaborations

Careers:

Potential Career Paths:

• Media Production: Producer, Director, Filmmaker, Editor, Videographer
• Broadcasting: Journalist, Anchor, Reporter, Content Creator
• Strategic Communication: Public Relations Specialist, Advertising Manager, Content Strategist, Social Media Manager

Career Opportunities:

• Diverse media and communication organizations, including:
• Media institutions
• Governmental bodies
• Educational institutions
• Private companies
• Specific examples of organizations:
• Abu Dhabi Commercial Bank
• Abu Dhabi Distribution Company
• Abu Dhabi National Oil Company
• UAE Armed Forces
• Injazat
• Petroleum Institute
• Sakher Media
• twoFour54
• Etihad Airways
• Weber Shandwick
• M&C Saatchi
• White Label PR
• MBC network
• Abu Dhabi Media
• Sky News Arabia

Other:

• The program boasts two Memoranda of Understanding (MoU):
• MoU with East Carolina University, USA: facilitates student and faculty exchange, research collaboration, and program partnerships.
• MoU with the National Media Council: provides educational and training opportunities.
• The new Media Production concentration equips students with essential media production skills and advanced tools to navigate the changing media landscape.
• Graduates are encouraged to set goals and make plans to achieve their desired careers.
• Testimonials from graduates emphasize the program's effectiveness in preparing students for successful careers in media and communication.