Bachelor of Arts in Mass Communication - Media Production Concentration

Program Overview

The Bachelor of Arts in Mass Communication - Media Production Concentration at Abu Dhabi University equips students with multi-skilled content creation abilities across various platforms. Through hands-on projects and industry-standard equipment, the program fosters critical thinking, creativity, and analytical competencies essential in the media industry. Graduates are prepared for careers in broadcasting, advertising, public relations, journalism, and movie-making, with alumni testimonials highlighting the program's effectiveness in equipping them for success in the competitive media landscape.

Program Outline

Bachelor of Arts in Mass Communication - Media Production Concentration: A Deep Dive

Degree Overview:

Overview:

• This program equips graduates with the skills and knowledge to become multi-skilled content creators across various creative platforms.
• It focuses on creating well-rounded graduates with expertise in critical thinking, creativity, and analytical competencies that are crucial in the media industry.

Objectives:

• This program helps students develop practical and critical communication skills through industry-standard projects.
• It provides a solid foundation in media production theory and practice, fostering dynamic and multifaceted skill sets.
• The program prepares students for careers in broadcasting, advertising, public relations, journalism, and movie-making.

Program Description:

This program focuses on providing hands-on experience in media production. Students engage in creating media projects from ideation to production and editing, bridging theory and practice for a well-rounded understanding of the field. These projects empower them to develop media production skills applicable across real-world scenarios. An internship further strengthens their professional and networking capabilities within the creative and media production industries.

Alumni Testimonials:

The program's effectiveness is underscored by alumni testimonials emphasizing how it equipped them with the knowledge and confidence to excel in the competitive media landscape. They highlight the valuable experience gained utilizing sophisticated equipment and collaborating with industry professionals.

Outline:

Program Structure:

• Duration: 4 years
• Credit Hours: 120
• Delivery Mode: Day
• Intake: Spring, Summer, Fall, Winter

Careers:

Possible Career Paths:

• TV/Film Producer
• Video Content Producer
• Film Director
• Video Editor
• Screen Content Entrepreneur
• Scriptwriter
• Cinematographer
• Photojournalist
• Movie Critic

Other

• Graduates have successfully secured positions in media-related fields across various sectors, including media institutions, government entities, educational organizations, and private companies.

Fees:

• Abu Dhabi Campus: AED 186,060 (total fees excluding VAT)
• Al Ain Campus: AED 148,440 (total fees excluding VAT)

Admissions Requirements:

• High School Completion with Minimum Grade Requirement