Bachelor of Arts in Mass Communication - Broadcasting Concentration

Program Overview

The Bachelor of Arts in Mass Communication - Broadcasting Concentration at Abu Dhabi University equips students with multi-skilled content creation abilities across diverse creative platforms. The program emphasizes practical, collaborative, and communication skills through industry-standard projects, preparing graduates for careers in broadcasting, advertising, public relations, journalism, and filmmaking. The Broadcasting Concentration provides in-depth knowledge and practical skills in broadcasting production, covering topics such as radio and television production, scriptwriting, and digital media production.

Program Outline

Degree Overview:

• Focus: Equips students with multi-skilled content creation abilities across diverse creative platforms.
• Goal: Develop well-rounded graduates with a strong emphasis on creativity, critical thinking, and analytical skills, highly sought-after in the media industry.
• Delivery:
• Type:
Undergraduate
• Credit Hours:
120
• Duration:
4 years
• Language:
English
• Study Mode:
Full Time
• Intake:
Spring, Summer, Fall, Winter
• Delivery Mode:
Day
• Campuses:
Abu Dhabi, Al Ain
• Program Highlights:
• Develops practical, collaborative, and communication skills through industry-standard practical projects.
• Provides students with the knowledge and skills to excel in various careers, including broadcasting, advertising, public relations, journalism, and filmmaking.
• Offers a broadcasting production concentration, focusing on delivering innovative radio, television, and online media content.
• Provides professional and networking opportunities in the broadcasting industries through internships.

Outline:

General Education:

36 credit hours

• Focus on core academic skills and foundational knowledge.

Program Core:

42 credit hours

• Covers essential mass communication principles and theories.
• Includes courses on media writing, research methods, media ethics, and media law.

Major:

9 credit hours

• Allows students to specialize in specific areas within mass communication.

Broadcasting Concentration Courses:

21 credit hours

• Provides in-depth knowledge and practical skills in broadcasting production.
• Covers topics such as radio production, television production, scriptwriting, and digital media production.

Assessment:

• Utilizes various assessment methods to evaluate students' understanding and skills, including:
• Exams
• Assignments
• Projects
• Presentations
• Assessments are designed to reflect industry standards and real-world scenarios.

Teaching:

• Emphasizes interactive and engaging learning experiences.
• Features a dedicated faculty with extensive experience in the media industry.
• Utilizes modern facilities and technologies to enhance learning.

Careers:

• Graduates are prepared for diverse careers in the media and communication industry, including:
• Television Producer
• Video Producer
• Scriptwriter
• Radio Broadcaster
• Content Writer
• Broadcast Presenter
• Location Manager
• Social Media Manager
• Media Content Coordinator
• Digital Communications Strategist
• Researcher