Marketing Communications Management BSc (Hons)

Program Overview

Bangor University's Marketing Communications Management BSc (Hons) equips students with the skills and knowledge to excel in the dynamic field of marketing communications. The program combines theoretical foundations with practical application, developing students' creative, analytical, social, and digital marketing abilities. Graduates are prepared for a range of careers in marketing, including marketing communications specialist, brand ambassador, and social media manager.

Program Outline

Degree Overview:

Objectives:

• Prepare students for a career in marketing communications management.
• Develop skills in creative, analytical, social, and digital aspects of marketing.
• Equip students with the knowledge and skills to be effective leaders and communicators.

Description:

The Marketing Communications Management BSc (Hons) degree program at Bangor University is designed to equip students with the necessary skills and knowledge to be successful in the challenging and dynamic field of marketing communications. The program merges theoretical knowledge with practical application, providing students with a comprehensive understanding of marketing principles and their real-world execution. Students will delve into various aspects of marketing communications, including planning, strategy, and creative development. They will acquire skills in areas like website design, content creation, social media marketing, campaign management, and data analysis. These diverse skills will prepare students for a range of career paths in the marketing industry.

Key Features:

• Focus on developing leadership and communication skills.
• Curriculum combines research and industry-led teaching.
• Experienced faculty with global industry and research expertise.
• Practical skills development through real-world projects and simulations.
• Opportunities for internships, placements, and field trips.
• Participation in national competitions like The Pitch and UBC Worldwide.

Outline:

Content:

• Marketing management
• Marketing planning and strategy
• Marketing communications
• Creative and digital marketing
• Social media marketing
• Content marketing
• Campaign management
• Data analysis
• Consumer behavior
• Branding
• Innovation
• Digital marketing strategy
• Marketing research
• Public relations
• Event planning

Structure:

• Three years of full-time study.
• Optional placement year.
• International experience year.
• Modular structure with a variety of optional modules.
• Assessment through a combination of coursework, exams, and projects.

Modules:

• Year 1: Introduction to Marketing, Marketing Communications, Principles of Management, Consumer Behavior, Digital Marketing Fundamentals.
• Year 2: Marketing Planning and Strategy, Brand Management, Public Relations, Social Media Marketing, Marketing Analytics.
• Year 3: Integrated Marketing Communications, Digital Marketing Strategy, Creativity and Innovation in Marketing, International Marketing, Dissertation.

Other:

• Opportunities for study abroad.
• Access to industry-standard software and facilities.
• Support from the Careers and Employability Service.

Assessment:

• Continuous assessment through coursework, assignments, and presentations.
• End-of-module exams.
• Group projects and individual projects.
• Dissertation in the final year.

Teaching:

• Blend of lectures, seminars, workshops, and tutorials.
• Experienced and qualified faculty with industry and research expertise.
• Emphasis on interactive learning and student engagement.
• Opportunities for student-led presentations and group work.

Careers:

• Marketing communications specialist
• Brand ambassador
• Social media manager
• Public relations
• Advertising
• Event planning
• Digital marketing
• Content marketing
• Marketing research
• Management

Other:

• Bangor University is a top 50 university in the UK.
• The Business School at Bangor University is accredited by AACSB International.
• The program is well-regarded by employers in the marketing industry.
• Graduates have a high rate of employability.

Additional Information:

• The program also offers a placement year option, allowing students to gain valuable work experience in the industry.
• Students can also choose to undertake an international experience year, studying at a partner institution abroad.
• The program is designed to be flexible, allowing students to tailor their studies to their interests and career aspirations.

Summary:

The Marketing Communications Management BSc (Hons) degree program at Bangor University is a comprehensive and well-rounded program that prepares students for a successful career in the dynamic and exciting field of marketing communications. The program combines theoretical knowledge with practical application, providing students with the skills and knowledge they need to thrive in the industry.