| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The Advertising and Marketing Communications (AMC) program at St. Lawrence College is a 2-year diploma program that equips students with the knowledge and skills to develop effective marketing communication messages. The program covers a comprehensive range of topics, including consumer behavior, advertising strategy, creative development, and social media marketing. Students gain practical experience through group projects, case studies, and real-world client projects. The program features experienced faculty with industry expertise and a focus on experiential learning.
Program Outline
It equips students with the knowledge and skills to deeply understand consumer behavior and develop effective marketing communication messages that reach and influence target audiences.
Objectives
- Develop a deep understanding of consumer psychology and how it influences buying decisions.
- Master the complete realm of advertising communications, including planning, media buying, direct response, digital advertising, and content development.
- Prepare advertising campaigns for real clients, encompassing all elements of communication.
- Evaluate and recommend various marketing communication solutions to resolve business challenges.
Program Description
- 2-year diploma program with a 3-year option available.
- First two years are common to all AMC students.
- Students can choose to graduate with a 2-year diploma or continue for a 3rd year to explore the full breadth of integrated marketing communications.
- Strong job prospects across all industries.
Outline
Program Content
The AMC program covers a comprehensive range of marketing and communication topics, including:
- Creative planning and media buying
- Direct response and digital advertising
- Content development (blogging, video production)
- Integrated marketing communications
- Consumer behavior
- Marketing principles
- Advertising strategy
- Creative development
- Social media marketing
- Business management and entrepreneurship
- Emerging trends in marketing communication
- Media planning and buying
- Video production basics
Program Structure
The program is structured with a combination of theoretical and practical learning, including:
- Classroom lectures and discussions
- Group projects
- Case studies
- Real-world client projects
- Field placements
Course Schedule
The program offers courses across four semesters, with each semester focusing on specific topics. The course schedule provides a detailed outline of the modules covered in each semester:
Semester 1
- COMM 34: Introduction to College Communications
- COMM 34: Introduction to College Communications
- GENE 114: Professional Effectiveness
- MCOM 1: Computer Skills for Communications
- MCOM 12: Media Awareness
- MCOM 15: Introduction to Integrated Marketing Communications
- MARK 101: Marketing Principles
Semester 2
- MCOM 2: Intro to Layout and Design
- MCOM 5: Writing for Marketing Communications
- MCOM 13: Advertising 1 - Strategy
- MCOM 14: Advertising 2 - Creative Deve
- MCOM 19: Consumer Behaviour
- HUMA 40: Perspectives of Leadership
- GENE: General Education Course
- Semester 3
- MCOM 3: Advanced Layout and Design
- MCOM 2000: Social Media Marketing
- MCOM 29: Career & Placement Preparation
- MCOM 30: Direct & Interactive Marketing
- MCOM 35: Market Research & Analytics
- GENE: General Education Course
Semester 4
- MCOM 7: Bus Mgmt & Entrepreneurship
- MCOM 9: Emerging Trends in Mark Comm
- MCOM 6: Media Planning and Buying
- VIDE 30: Video Strategies 1
- WORK 25: Field Placement 1
- GENE 24: Ethics and Critical Thinking
Module Descriptions
Each module in the program has specific learning objectives and focuses on developing specific skills.
Assessment
Assessment Methods
- Assignments
- Exams
- Presentations
- Projects
- Field placement evaluations
Assessment Criteria
- Knowledge and understanding of course material
- Critical thinking and problem-solving skills
- Creativity and originality
- Effective communication skills
- Teamwork and collaboration
Teaching
Teaching Methods
- Interactive lectures
- Group discussions
- Hands-on projects
- Guest speaker presentations
- Industry field trips
Faculty
The program features experienced faculty with industry expertise and a passion for teaching.
Unique Approaches
- Small class sizes
- Focus on experiential learning
- Real-world client projects
- Strong industry connections
- Career-focused curriculum
St. Lawrence College
Overview:
St. Lawrence College is a public college in Ontario, Canada, offering a wide range of full-time and part-time programs across its three campuses in Kingston, Brockville, and Cornwall, as well as online. The college boasts over 100 programs, including fast-track delivery, graduate certificates, and four-year degrees.
Services Offered:
St. Lawrence College provides a comprehensive range of services to its students, including:
Academic & Student Success:
Academic advising, tutoring, writing support, and other resources to help students succeed in their studies.Athletics & Recreation:
Intramural sports, fitness facilities, and recreational activities.Campus Services:
Information technology services, libraries, parking, and other essential services.Career Services:
Career counseling, job search assistance, and internship opportunities.Housing:
On-campus residence options for students.Indigenous Services:
Support and resources for Indigenous students.International Services:
Support for international students, including visa assistance and cultural adjustment programs.Student Life:
Student clubs and organizations, social events, and other activities to enhance the student experience.Student Wellness & Accessibility:
Counseling services, accessibility resources, and support for student well-being.Student Life and Campus Experience:
St. Lawrence College offers a vibrant and engaging campus experience with opportunities for students to connect with their peers, participate in extracurricular activities, and develop their leadership skills. The college provides a supportive environment for students to thrive academically and personally.
Key Reasons to Study There:
Wide Range of Programs:
St. Lawrence College offers a diverse selection of programs across various fields of study, catering to a wide range of interests and career aspirations.Flexible Learning Options:
Students can choose from full-time, part-time, online, and blended learning options to suit their individual needs and schedules.Industry-Relevant Curriculum:
The college's programs are designed to equip students with the skills and knowledge required for success in their chosen fields.Strong Industry Partnerships:
St. Lawrence College has strong connections with local businesses and organizations, providing students with valuable internship and job placement opportunities.Supportive Campus Community:
The college fosters a welcoming and inclusive environment where students feel supported and encouraged to succeed.Academic Programs:
St. Lawrence College offers a wide range of academic programs, including:
Arts, Media & Design:
Graphic Design, Photography, Music, and more.Business:
Business Administration, Marketing, Human Resources, and more.Community and Social Services:
Social Work, Child and Youth Care, and more.Graduate Certificates:
Specialized programs for professionals seeking to enhance their skills and knowledge.Health Sciences:
Nursing, Paramedicine, and more.Hospitality & Culinary:
Culinary Arts, Hospitality Management, and more.Justice Studies:
Criminal Justice, Law and Security, and more.Science & Technology:
Computer Programming, Engineering Technology, and more.Skilled Trades:
Carpentry, Electrician, and more.Other:
St. Lawrence College is committed to sustainability and has been awarded a Silver designation in the Sustainability Tracking, Assessment, and Rating System (STARS) by the Association for the Advancement of Sustainability in Higher Education (AASHE). The college also has a strong focus on internationalization and welcomes students from around the world.
Entry Requirements
Domestic Students:
- Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level including the following prerequisites:
- Grade 12 English at the C or U level
- Grade 11 Math at the C, U or M level
International Students:
- Completion of secondary or post-secondary studies equivalent to the Ontario Secondary School Diploma (OSSD) with a strong academic record. Specific requirements may vary depending on the student's country of origin and educational background.
- Proof of English language proficiency. This can be demonstrated by achieving a minimum score on a recognized English language test, such as TOEFL, IELTS, or PTE.
Language Proficiency Requirements
For international students:
- A minimum score of 86 on the TOEFL iBT test.
- A minimum score of 6.5 on the IELTS Academic test.
- A minimum score of 60 on the PTE Academic test.
Note:
These are the minimum language proficiency requirements. Students who score higher on these tests may be more competitive for admission.
