| Program start date | Application deadline |
| 2024-05-01 | - |
| 2024-09-01 | - |
| 2024-01-01 | - |
Program Overview
The Business Administration - Marketing program at St. Lawrence College equips students with a comprehensive understanding of marketing principles and practices. Through hands-on learning, students develop skills in consumer behavior, integrated marketing communications, and digital marketing. The program emphasizes career readiness with internships, professional development, and customized career plans, preparing graduates for success in various marketing roles.
Program Outline
Business Administration - Marketing
Degree Overview
You develop your marketing skills in a hands-on, experiential learning environment focusing on consumer behaviour, integrated marketing communications, professional selling, marketing metrics and analysis, design and digital experience, retail marketing and e-commerce, teamwork and planning. You meet regularly with faculty to review customized development plans to pursue relevant personal goals. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking. Over three years your changes in approach and behaviour become permanent to prepare you for a successful career.
Outline
The Business Administration - Marketing program at St. Lawrence College consists of 6 semesters spread over 3 years. Each semester typically has 5-7 courses, each focusing on a specific aspect of marketing.
Semester 1:
- Introduction to Business
- Communications for College
- Business Computer Applications
- Introductory Business Mathematics
- Professional and Personal Development
- Accounting Fundamentals
- Introduction to Economics
Semester 2:
- Business Communications
- Principles of Human Resource Management
- Marketing Essentials
- Mathematics of Finance
- Business Application Modeling
- The Human Side of Business: Thriving in the New World of Work
- General Education Course
Semester 3:
- Introduction to Intercultural Communications
- Professional Selling
- Integrated Marketing Communications 1
- Marketing Career Strategies
- Design and Digital Experience
- Consumer Behaviour
- Marketing Metrics and Analysis
- Marketing Placement Preparation
Semester 4:
- Integrated Marketing Communications 2
- Advanced Topics in Marketing
- Retail Marketing Strategies
- Entrepreneurship
- Marketing Internship 1
- Applied Marketing Research
Semester 5:
- Marketing Analytics
- Advanced Communication Skills for Marketers
- Customer Relationship Management
- Digital and Content Marketing
- Business to Business Marketing
- Elective (Restricted Elective - 1 of 4 courses listed below)
- Interactive Web Marketing
- Social Media Marketing Strategy
- Business Statistics
- Principles of Project Management
Semester 6:
- Account Management Strategy
- Marketing Planning
- Advanced Marketing Cases
- Marketing Independent Studies
- Marketing Internship 2 This outline provides a general overview of the program.
Assessment
Assessment in the Business Administration - Marketing program is done through a variety of methods, including:
- Exams
- Assignments
- Presentations
- Case studies
- Projects
- Participation The specific weighting of each assessment method varies depending on the course. The program also uses a variety of rubrics and other assessment tools to ensure that students are assessed fairly and consistently.
Teaching
The Business Administration - Marketing program is taught by a team of experienced and qualified faculty members. The faculty have a mix of academic and industry experience, which allows them to provide students with a well-rounded education. The program uses a variety of teaching methods, including:
- Lectures
- Seminars
- Guest speakers
- Case studies
- Group projects
- Hands-on activities The program also uses a variety of technology to enhance learning, including:
- Online learning platforms
- Simulation software
- Social media The program is committed to providing students with a high-quality learning experience. The faculty are available to meet with students outside of class to discuss course material or to provide guidance on career development.
Careers
Graduates of the Business Administration - Marketing program are prepared for a variety of careers in the marketing field. Some of the most common career paths for graduates include:
- Marketing analyst
- Product manager
- Sales manager
- Business analyst
- Account manager
- Community manager
- Social media manager
- Digital marketing manager Graduates of the program have also been successful in venture development. The program provides students with the skills and knowledge they need to be successful in their chosen career. The program also has a strong focus on career development, and students have the opportunity to participate in a variety of career-related activities, such as:
- Internships
- Career fairs
- Networking events
- Resume and cover letter workshops
- Interview skills workshops The program also has a dedicated career counsellor who can provide students with individual guidance and support.
Other
- Students starting in January must take the second semester during spring/summer to be on track for the third fall semester.
- Advanced Standing: Graduates from a three-year business administration program have the opportunity to continue to the Laurentian University Bachelor of Business Administration degree offered on the Kingston campus.
- Graduates have many options to continue their studies with post-secondary institutions across Canada and around the world.
- The program has a strong focus on experiential learning, and students have the opportunity to apply what they learn in class to real-world situations.
- The program is committed to providing students with a supportive and inclusive learning environment.
