CIM Diploma Professional Marketing

Program Overview

The CIM Diploma Professional Marketing from the University of Wolverhampton is a part-time program designed for marketers seeking to enhance their operational skills or transition into management roles. It provides a globally recognized qualification, equipping learners with expertise in marketing planning, market research, and brand management. The program offers a pathway to the Professional Postgraduate Diploma in Marketing and Chartered Status.

Program Outline

Degree Overview: CIM Diploma Professional Marketing - University of Wolverhampton

Overview:

This part-time CIM Diploma program, spanning one year, caters to marketers who oversee the operational aspects of marketing. It also serves individuals aiming to leverage their existing knowledge and transition into marketing management roles.

Objectives:

• Attain a globally recognized and acclaimed professional qualification while becoming an associate member of the Chartered Institute of Marketing.
• Gain marketing expertise at an operational level to maximize opportunities for your organization.
• Master the practical application of latest marketing theories and strategies in areas like marketing planning, market research, and marketing management.
• Secure the principal entry route to the Professional Postgraduate Diploma in Marketing, including Chartered Status.

Description:

This program equips learners with the ability to:

• Evaluate the role of the marketing planning process and its implementation across diverse marketing contexts.
• Develop and manage a brand and product portfolio aligned with the organization's marketing strategies and objectives.
• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organizational success.
• Identify the organization's information needs, scope of research projects, and resource capability to underpin the development of a business case for supporting marketing projects.

Other:

• The University of Wolverhampton Business School is an accredited tuition and examination center.
All CIM examinations can be taken at the Wolverhampton City campus.