BA (Hons) Digital Marketing Management

Program Overview

This accredited marketing degree equips students with a comprehensive understanding of marketing principles and digital marketing skills. Through a combination of lectures, seminars, workshops, and industry engagement, students develop the knowledge and abilities necessary for careers in marketing, including marketing executive, social media manager, and brand manager. The program emphasizes innovation, customer experience, and responsible marketing practices.

Program Outline

Outline:

Modules:

• Branding and Advertising (30 credits)
• The Digital Business (30 credits)
• The Fundamentals of Marketing (30 credits)
• Website Development and Design (30 credits)
• Customer Experience and Relationship Management (30 credits)
• Innovation in Marketing (30 credits)
• Marketing Planning Research and Management (30 credits)
• The Professional Manager and Leadership (30 credits)
• Consumer Behaviour and The Responsible Marketer (30 credits)
• Marketing and Digital Strategy (30 credits)
• The Marketing Consultant (30 credits)
• The Professional Project (30 credits)

Assessment:

• Coursework: Individual and group assignments, presentations, case studies, and projects.
• Examinations: Written and online examinations.
• Portfolio: Individual reflection on learning and skills development.

Teaching:

• Lectures: Delivered by experienced academics and industry professionals.
• Seminars: Interactive discussions and group work.
• Workshops: Practical sessions to develop skills in digital marketing tools and techniques.
• Guest speakers: Industry experts sharing their insights and experiences.
• Individual tutorials: Support and guidance from academic staff.
• Online learning: Access to a range of online resources and activities.

Careers:

• Marketing Executive
• Social Media Manager
• Digital Marketing Specialist
• Brand Manager
• Market Research Analyst
• Account Manager
• Product Manager
• Public Relations Officer

Other:

• The program is accredited by the Chartered Institute of Marketing (CIM).
• Students have the opportunity to undertake a one-year work placement in employment.
• The program has a strong focus on developing digital marketing skills.
• The program includes a range of guest speakers and industry visits.
• The program is delivered by a team of experienced academics and industry professionals.

Tuition Fees and Payment Information:

• Home: Full-time: £9250 per year
• Home: Part-time: £4625 per year#
• International: Full-time: £14450 per year
# Undergraduate part-time fees for 50% rate of study