BA (Hons) Digital Marketing Management
| Program start date | Application deadline |
| 2025-01-13 | - |
| 2024-09-16 | - |
Program Overview
This accredited marketing degree equips students with a comprehensive understanding of marketing principles and digital marketing skills. Through a combination of lectures, seminars, workshops, and industry engagement, students develop the knowledge and abilities necessary for careers in marketing, including marketing executive, social media manager, and brand manager. The program emphasizes innovation, customer experience, and responsible marketing practices.
Program Outline
Outline:
Modules:
- Branding and Advertising (30 credits)
- The Digital Business (30 credits)
- The Fundamentals of Marketing (30 credits)
- Website Development and Design (30 credits)
- Customer Experience and Relationship Management (30 credits)
- Innovation in Marketing (30 credits)
- Marketing Planning Research and Management (30 credits)
- The Professional Manager and Leadership (30 credits)
- Consumer Behaviour and The Responsible Marketer (30 credits)
- Marketing and Digital Strategy (30 credits)
- The Marketing Consultant (30 credits)
- The Professional Project (30 credits)
Assessment:
- Coursework: Individual and group assignments, presentations, case studies, and projects.
- Examinations: Written and online examinations.
- Portfolio: Individual reflection on learning and skills development.
Teaching:
- Lectures: Delivered by experienced academics and industry professionals.
- Seminars: Interactive discussions and group work.
- Workshops: Practical sessions to develop skills in digital marketing tools and techniques.
- Guest speakers: Industry experts sharing their insights and experiences.
- Individual tutorials: Support and guidance from academic staff.
- Online learning: Access to a range of online resources and activities.
Careers:
- Marketing Executive
- Social Media Manager
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- Account Manager
- Product Manager
- Public Relations Officer
Other:
- The program is accredited by the Chartered Institute of Marketing (CIM).
- Students have the opportunity to undertake a one-year work placement in employment.
- The program has a strong focus on developing digital marketing skills.
- The program includes a range of guest speakers and industry visits.
- The program is delivered by a team of experienced academics and industry professionals.
Tuition Fees and Payment Information:
- Home: Full-time: £9250 per year
- Home: Part-time: £4625 per year#
- International: Full-time: £14450 per year # Undergraduate part-time fees for 50% rate of study
University of Wolverhampton
Overview:
The University of Wolverhampton is a public university located in Wolverhampton, England. It offers a wide range of undergraduate and postgraduate courses, as well as degree apprenticeships and CPD short courses. The university is known for its strong focus on student support and its commitment to providing a high-quality learning experience.
Services Offered:
The University of Wolverhampton offers a variety of services to its students, including:
Academic Support:
The university provides academic support services such as tutoring, writing workshops, and study skills development.Student Support:
Students have access to a range of support services, including disability support, mature student support, and career guidance.Accommodation:
The university offers a variety of on-campus accommodation options, as well as information and support for finding off-campus housing.IT Services:
Students have access to a range of IT services, including computer labs, Wi-Fi, and online learning platforms.Library:
The university library provides access to a wide range of resources, including books, journals, and databases.Gym:
The university has a gym with a variety of facilities, including a fitness center, swimming pool, and sports courts.Students' Union:
The Students' Union provides a range of services and activities for students, including social events, clubs, and societies.Student Life and Campus Experience:
Students at the University of Wolverhampton can expect a vibrant and supportive campus environment. The university has a strong sense of community, with a variety of clubs, societies, and events to get involved in. The university also has a number of facilities and services to support student life, including a gym, a Students' Union, and a library.
Key Reasons to Study There:
Strong Student Support:
The university is known for its strong focus on student support, with a range of services available to help students succeed.Affordable Living:
The university offers a variety of affordable accommodation options, as well as information and support for finding off-campus housing.High-Quality Learning Experience:
The university is committed to providing a high-quality learning experience, with experienced lecturers and modern facilities.Strong Graduate Outcomes:
A high percentage of the university's graduates are employed or in further education within 15 months of graduation.Academic Programs:
The University of Wolverhampton offers a wide range of academic programs, including:
Arts, Business, and Social Sciences:
The university has a strong reputation in these fields, with programs in areas such as creative industries, social science, humanities, business, and law.Education, Health, and Wellbeing:
The university offers a variety of programs in these fields, including education, nursing, midwifery, psychology, health and society, and sport.Science and Engineering:
The university has a strong reputation in these fields, with programs in areas such as architecture, built environment, engineering, computing, mathematical sciences, life sciences, and pharmacy.Other:
The university has a strong commitment to research, with a number of research centers and institutes. The university also has a strong international focus, with a number of programs and services for international students.
Entry Requirements:
Home Students:
- Typical entry requirement: 96 UCAS points
- A Levels: grades CCC / BCD
- BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma: grades MMM
- BTEC L3 Diploma: grades DD
- Access to HE Diploma: 45 L3 credits at Merit
- Use the UCAS Tariff calculator to check your qualifications and points
- If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
International Students:
- International entry requirements and application guidance can be found at http://www.wlv.ac.uk/international/apply
- Successful completion of the International Foundation Year in Social Sciences guarantees entry onto this course.
Other Requirements:
- Students must usually have studied for a minimum of two years post GCSE level.
- However, the university will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience.
- See http://wlv.ac.uk/mature for further information.
Note:
For more specific entry requirements information, please contact the University's Admissions department or refer to their official website.
