Program Overview
The Marketing Degree Plan at Texas Wesleyan University equips students with a comprehensive understanding of marketing principles and practices, fostering analytical, critical thinking, and communication skills. Through hands-on experiences, students gain exposure to various marketing tools and techniques, preparing them for successful careers in the dynamic field of marketing. The program emphasizes ethical business practices and provides opportunities for international study and internships.
Program Outline
Degree Overview:
The Marketing Degree Plan at Texas Wesleyan University is designed to prepare students for successful careers in the dynamic and ever-evolving field of marketing.
Objectives:
- Develop a comprehensive understanding of marketing principles and practices.
- Gain valuable analytical and problem-solving skills.
- Foster critical thinking and decision-making abilities.
- Cultivate strong communication and interpersonal skills.
- Prepare students for professional certification exams.
Description:
The program emphasizes a hands-on approach, blending theoretical knowledge with practical experience through case studies, simulations, and real-world projects. Students gain exposure to various marketing tools and techniques, including market research, consumer behavior, branding, advertising, digital marketing, and social media. Additionally, the program provides opportunities for students to network with industry professionals and gain valuable internship experiences.
Outline:
The Marketing Degree Plan consists of 120 credit hours, encompassing General Education, Business Core, Marketing Requirements, and Advanced Electives.
General Education:
- Language Literacy (12 hours)
- Analytic Literacy (3 hours)
- Science (4 hours)
- Cultural Literacy (9 hours)
- Social Literacy (8 hours)
Business Core:
- Business Administration (15 hours)
- Economics (3 hours)
- Speech (3 hours)
Marketing Requirements:
- MKT 3321: Principles of Marketing (3 hours)
- MKT 4311: Marketing Research (3 hours)
- MKT 4321: Contemporary Marketing Strategy (3 hours)
- Four additional Marketing courses (12 hours)
Advanced Electives:
- 9 hours of advanced electives (3000 level or above) chosen in consultation with the advisor.
Electives:
- Additional electives as needed to meet the 120 credit hour requirement.
Assessment:
The program utilizes various assessment methods to evaluate student learning outcomes, including:
- Examinations: Midterm and final exams assess student understanding of key concepts and theories.
- Assignments: Case studies, projects, and presentations allow students to apply their knowledge to real-world scenarios.
- Class Participation: Active participation in class discussions and activities demonstrates understanding and engagement.
Teaching:
The program features a blend of teaching methods, including:
- Case Studies and Simulations: Analyze real-world situations and develop problem-solving skills.
- Guest Speakers: Industry professionals share insights and experiences.
- Group Projects: Collaborative projects foster teamwork and communication skills.
- Individualized Attention: Faculty provide personalized guidance and support to students.
Careers:
Graduates of the Marketing Degree Plan are well-prepared for a variety of careers in marketing, advertising, sales, and related fields. Potential career paths include:
- Marketing Manager
- Brand Manager
- Marketing Analyst
- Advertising Account Executive
- Social Media Manager
- Product Manager
- Sales Executive
- Market Research Analyst
Other:
The program emphasizes ethical business practices and prepares students to become responsible and socially conscious professionals.
