Program Overview
The Sports Communication program at Texas Wesleyan University immerses students in the heart of the Dallas-Fort Worth media market, providing personalized education in small classes with industry connections. The program focuses on developing skills in writing, communication, and media production specific to the sports industry, preparing graduates for careers in sports journalism, public relations, social media marketing, event planning, broadcasting, and esports.
Program Outline
You'll gain personalized education in small classes with individual attention, while making connections with industry professionals.
Objectives:
The program aims to equip you with the knowledge and skills to excel in the sports communication field. You will learn about media writing, digital production, sports law, and gain practical experience through internships and practica tailored to your interests.
Description:
This program focuses on developing your skills in writing, communication, and media production specific to the sports industry. You will learn how to create engaging content, manage social media platforms, and navigate the legalities of the sports world.
Outline:
Program Content:
The program covers a wide range of topics, including:
- Media writing
- Digital production
- Sports law
- Public relations
- Social media marketing
- Event planning
Individual Modules:
- Media Writing: This module focuses on developing your writing skills for various media platforms, including press releases, articles, and social media posts.
- Digital Production: This module teaches you the fundamentals of video and audio production, including editing, filming, and scriptwriting.
- Social Media Marketing: This module focuses on developing strategies for using social media platforms to reach target audiences and promote events or organizations.
- Event Planning: This module provides you with the skills to plan and execute successful sporting events, including budgeting, logistics, and marketing.
- Broadcasting: This module teaches you the basics of sports broadcasting, including play-by-play commentary, analysis, and studio production.
Assessment:
Assessment methods:
The program utilizes various assessment methods, including:
- Exams and quizzes
- Papers and assignments
- Presentations
- Portfolio development
- Internship evaluations
Assessment Criteria:
The program assesses student learning based on their ability to:
- Demonstrate critical thinking and problem-solving skills.
- Apply theoretical concepts to real-world scenarios.
- Communicate effectively in written and oral formats.
- Produce high-quality media content.
- Work effectively in a team environment.
Teaching:
Teaching methods:
The program employs a variety of teaching methods, including:
- Lectures and discussions
- Hands-on activities and projects
- Guest speakers from the industry
- Field trips to sporting events and media organizations
- Individualized feedback and guidance
Faculty:
The program boasts experienced and passionate faculty members with extensive industry experience.
Unique approaches:
The program offers unique approaches such as:
- Marjorie Herrera Lewis Endowed Speaker Series
- growing field of esports
- Rambler Media Group
Careers:
Potential career paths:
Graduates of the program can pursue careers in various areas, including:
- Sports journalism
- Public relations
- Social media marketing
- Event planning
- Broadcasting
- Esports
- Network with industry professionals.
- Gain valuable internship experience.
- Build a strong portfolio of work.
Outcomes:
Graduates of the program are well-prepared for successful careers in the sports communication industry.
Other:
- personalized education
- heart of the Dallas-Fort Worth area
- affordable
- highly regarded
