Visual Media AAS

Program Overview

The Visual Media Associate of Applied Science (AAS) program equips students with the artistic and technical skills to effectively communicate messages through digital photography and video technologies. The program covers a broad range of topics, including lighting techniques, digital imaging, video production, and audio design. Graduates are prepared for careers in various fields, such as photography, videography, graphic design, and marketing. The program offers a collaborative learning environment and encourages creativity, experimentation, and critical thinking.

Program Outline

Degree Overview:

Visual Media Associate of Applied Science (AAS):

• Objective: The program equips students with the artistic and technical skills needed to effectively communicate messages using visual storytelling through modern digital photography and video technologies.
• Description: The program delves into the theoretical foundation, practical skills, and business acumen crucial for success in digital storytelling.
Students gain a comprehensive understanding of the creative, technical, and professional aspects of visual media creation and production.

Outline:

• Content: The program covers a broad range of topics including:
• Technical Specialty Courses:
Focus on lighting techniques, conceptual solutions, digital imaging, visual media production, audio production, and studio techniques.
• Related Instruction: Includes essential courses like Professional Practices, New Media, and Portfolio Development.
• Structure: The program is offered in a full-time format over 12 quarters, with a part-time option not available.
• Course Schedule:
• First Year:
Classes are held Monday to Thursday from 9:00 AM to 2:00 PM and Fridays from 9:00 AM to 2:00 PM with an optional lab session from 2:00 PM to 4:00 PM on MW or TTH.
• Second Year: Classes are held Monday to Friday from 9:00 AM to 2:00 PM.

Coursework:

Technical Specialty Courses:

• Professional Practices I: Introduces students to career paths, ethics, and working conditions in visual media.
• Conceptual Solutions I & II: Focus on creative problem-solving and research strategies to deliver effective visual communication solutions.
• Digital Imaging I, II, & III: Focus on digital image capture, editing, and manipulation using Adobe Photoshop and Lightroom.
• Visual Media I, II, & III: Introduce video production techniques, post-production, and audio design using Adobe Premiere Pro and After Effects.
• Studio Techniques I, II, & III: Delve into portrait, lifestyle, food, and product photography techniques and studio lighting controls.
• Audio Production I: Teaches critical listening, audio recording practices, and sound editing.
• Work Experience - Visual Media: Provides supervised internship opportunities for practical application of skills.
• Digital Imaging V: Focuses on creating motion graphics using Adobe After Effects.

Related Instruction:

• New Media I, II, & III: Explore the role of communication in new media and develop design and photography skills.
• Portfolio: Develop and design a professional portfolio showcasing creative abilities and career direction.

Assessment:

• Methods: The program utilizes various assessment methods including:
• Individual and group projects
• Critical analysis and evaluation
• Portfolio development
• Participation in class discussions
• Completion of assignments
Some elements of evaluation include:
• Creativity and originality
• Technical proficiency
• Conceptual understanding
• Ability to communicate effectively through visual media
• Professionalism and presentation

Teaching:

• Teaching Methods: The program employs a variety of teaching methods including:
• Lectures and demonstrations
• Hands-on workshops
• Collaborative projects
• Guest speakers
• Field trips
• Individualized instruction
• Faculty: The program faculty consists of experienced professionals with expertise in various aspects of visual media creation and production.
• Unique Approaches: The program fosters a collaborative learning environment and encourages creativity, experimentation, and critical thinking.

Careers:

• Potential Career Paths: Graduates of the Visual Media AAS program are prepared for careers in various fields including:
• Photographer
• Videographer
• Graphic Designer
• Web Designer
• Content Creator
• Marketing Specialist
• Communications Specialist
• Opportunities: Graduates are equipped with the skills and knowledge to work in various industries such as:
• Advertising
• Marketing
• Design
• Media
• Education
• Non-profit organizations

Other:

• Worker Friendly: The program offers class schedules designed to accommodate working adults.
• Portfolio Show: Students participate in a collaborative portfolio show to showcase their work and gain exposure to potential clients and employers.